2 39 inovative hotel marketing ideas

2 39 inovative hotel marketing ideas

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  1 https://www.xotels.com/en/revenue-management/revenue-management-book/hotel-market- segmentation 39 Innovative HotelMarketing Ideas 2018 1. Keep Guests Coming Back with a Loyalty Program 2. Take People on a Virtual Tour of Your Hotel 3. Use Content Marketing as a Problem-Solving Approach 4. Improve Your TripAdvisor Rating 5. Hire an Expert to Improve Your Digital Marketing 6. Keep an Updated Blog to Increase Web Traffic 7. Ask Your Guests for a TripAdvisor Review (Tactfully) 8. Communicate Directly with Your Customers on Social Media 9. Give a Welcome Cocktail or a Free Room Upgrade when People Check-in at Your Hotel Online 10. Follow up with Guests by Using a CRM
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  2 11. Create SpecialPackages for Group Events 12. Understand How a Hotel Loyalty Program Can Increase Bookings 13. Create Cohesive Branding Both Online and Offline 14. Use Agile Marketing for Your Hotel 15. Make sure your hotel shows up in local search results. 16. Create Digital Guides 17. Find Your Niche and Dominate It 18. Let Guests Get to Know the Hotel Staff to Compete with Airbnb 19. Develop a Relationship with Local Tourism Boards and Chambers of Commerce 20. Engage Your Website Visitors 24/7 21. Become Your Guests’ Virtual Tour Guide with a Mobile App 22. Incentivize Customers to Market on Your Behalf 23. Market the Area, Not Just the Hotel… 24. …And Partner with Local Establishments 25. Get $100 in Bing Ad Credit 26. Publish Newsletters That Include Special Discounts 27. Create a 3D Interactive Map of Your Hotel 28. Harness the Power of the “Selfie Generation” 29. Challenge Online Travel Agents Through PPC 30. Actively Remarket to Become More Visible to Decision Makers 31. Continuously Improve Your Website Experience 32. Offer a Complimentary Stay to Travel Writers and Bloggers 33. Use Holiday-Themed Emails to Take Advantage of Peak Periods 34. Make Sure You Have a Fully Filled Out Google My Business Page 35. Make It Easy to Book a Room on Your Website 36. Partner with a Sports Team Coming to Your Area 37. Create a Package That Includes a Local Activity and Market It on Facebook to People Interested in That Activity
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  3 38. Use Instagramto Give People a Glimpse of What Your Hotel Looks Like 39. Avoid Getting Caught Understaffed with Smarter Staff Scheduling