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2. fmp research
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- 2. Existing Product • Theconnotations of colours shows how the clown is a bit psychotic • The white clown face paint stands out from the background • The blood around his mouth shows the genre of the movie • With the whole face not being shown it shows there are two sides to him (good and evil) • The red and black shows the genre of horror • The tag line “No one is safe” shows that a lot of people die in the movie. • The extreme close up shows the facial expressions on the clown
- 3. Existing Product • Theblack background connotes the killer, Pennywise, as having a dark soul • The face looking through the red balloon shows that he is a killer, with the red connoting him as evil(could represent his victims blood) • The kid in the centre of the poster shows that the killer is killing kids • The font of the word “IT” could show Pennywise as unstable as it is not straight • The tag line “You’ll float too” links to the balloon (intrigues the reader to watch the movie to find out what it means) • The primary colours stand out from the black background • The font carries on from the IT franchise • The mist around the clown connotes him as mysterious
- 4. Existing Product • Pennywisein the centre of the magazine shows that he will be talked about most in the magazine • The extreme close up off Pennywise shows how terrifying he is with his devious smile • The black background shows the horror genre • They put information about multiple movies from before 21st century • Different horror icons on the cover showing what other movies will be • The blood splatter in the title connotes the genre of horror/slasher
- 5. Existing Product https://www.youtube.com/watch?v=GkwHXxcBr1A • Thelook of the clown at the end of the trailer has a scary look to it • There is always a dark scenery/night when something sad or scary occurs • It is always light/day when someone is happy • R rated screen at the beginning of the trailer (Shows age range) • The trailer show the story of the clown evolving from man to killer • The blood (showing conventions of threat) on his nose connotes that he has injured himself
- 6. Existing Product https://www.youtube.com/watch?v=m5JO8wtNnzQ • Introducesthe main characters at the beginning • Laugh at the end makes the clown sinister • The look of the clown is scary (Razor sharp teeth) • Green screen at the beginning (Warning what they will see) • Lets the audience know that Georgie is dead (Showing the clown is a killer) • The use of kids shows that he murders kids as well • The facial expression from the cast shows that he is scary • Pennywise lives in the sewers (Dark and mysterious)
- 7. Research Analysis • Whatcommon features do the researched products have? – They all include clowns as a serial killer and both use black and red to connote the horror genre • What aspects of the research will you include within your on work? – I will be including a a clown as the killer and use the colours of black and red to represent the horror genre
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- 9. Audience research • Observation:Hannibal Lector is the best killer with 31.25% voting for him. • What this says about my audience: Cannibal killers are the better killers which will help me decide what my killer should be like. • How will your product appeal to this audience: The plot of the story will be based around a killer who will now be a cannibal.
- 10. Audience research • Observation:The best kills in movies are simple and basic in the way they kill there victims as 2 of them preferred the deaths to be bloody. • What this says about my audience: They like more of a realistic kill in movies, this helps me think off what I could do in my trailer for the deaths. • How will your product appeal to this audience: Some of the kills will be simple using a knife.
- 11. Audience research • Observation:The most unique way to kill someone is by someone's dreams or magic as it had 33.33% of the votes. • What this says about my audience: They like supernatural killings, this will help as I will make the killer supernatural in the way he is very resistant to pain. • How will your product appeal to this audience: The killer will be supernatural.
- 12. Audience research • Observation:The best scenes are usually in Silence of the Lamb as Hannibal Lector is mentioned 2 times. • What this says about my audience: They prefer a gruesome death rather than a simple one, this helps me think off a better kill for my trailer. • How will your product appeal to this audience: A background will be included.
- 13. Audience research • Observation:The best remake was IT as 33.33% chose it on the survey. • What this says about my audience: They liked how they re- told the story, this helps me make my trailer as I combined ideas from some of the old classics from the 70s and 80s. • How will your product appeal to this audience: My product will be about a killer clown like IT.
- 14. Audience research • Observation:There are a lot of backstories that are good but, 3 people prefer Hannibal Lectors most. • What this says about my audience: The majority of my audience prefers the backstory on a guy who had a great childhood. • How will your product appeal to this audience: The one for mine will be a little bit of everything.
- 15. Audience research • Observation:The best horror movies came out in 1981-90 with over 40% of the votes on my survey. • What this says about my audience: They prefer older horror movies, this helps with my trailer as I know what to do to make the kills look like its from the 80s. • How will your product appeal to this audience: Mine is based on horror movies from that period.
- 16. Audience research • Observation:A lot of things are scary about clowns especially with there make-up as 3 people have agree on the survey. • What this says about my audience: they find the look of clowns scary, this will help as I will use a clown mask for my products. • How will your product appeal to this audience: My product is based on a killer clown.
- 17. Audience research • Observation:The best horror movie directors are Wes Craven and Alfred Hitchcock as they both had 26.67% on my survey. • What this says about my audience: They like movies from the 1980’s (Both directors best movies where in the 80’s). • How will your product appeal to this audience: My movie idea is based on the 80’s horror.
- 18. Audience research • Observation:The best movie franchise is Saw with 33.33% of the votes. • What this says about my audience: They prefer the unusual ways that they kill people. • How will your product appeal to this audience: The kills are gruesome.
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- 20. Interview 1 • Ithink the best horror movies are the ones where there is a reason why the killer starts to kill people. • The best movie franchise is Friday the 13th because of the backstory Jason has, but also because of all the different ways he kills his victims.
- 21. Interview 1 • Observation:They like a background to the killer. • What this says about my audience: They want a reason why the killer starts to kill. • How will your product appeal to this audience: My character has a reason for why he kills.
- 22. Interview 2 • Ithink the best horror movies are the ones with the most gruesome and unusual deaths. • The best horror franchise is Saw, I love the way he kills his victims with traps because they have done something bad. I also like the violence when the traps go off and kills his victims.
- 23. Interview 2 • Observation:They prefer the deaths in horror movies. • What this says about my audience: The deaths have to be vicious. • How will your product appeal to this audience: The idea of the deaths in my movie will be very violent.
- 24. Audience Profile Category DemographicContent to appeal to this audience Age Range 18+ • The idea will be about a serial killer, meaning it will be gruesome and violent. Gender Male • The main character will be male, men could relate to the killer more. Psychographic Belonger • The killer will be in a small town and will respond to the message from his daughter. Social Status Type B • The killer has given up with humanity since his daughter doesn’t want anything to do with her dad.
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- 26. Research Evaluation • Givean overview of how you conducted your research. Discuss the strengths and weaknesses of each method – Product Research – Positive: It helped me come up with ideas for the products I will be creating. – Questionnaires – Positive: They helped me see what other people think of horror movies to help give. – Negative: I had too many different opinions making it hard to use the most common as they are split. – Interview – Positive: They helped me change my idea a little bit. – Negative: Both of the interviews had similar ideas.
- 27. Research Evaluation – Whatsort of a response did you get? Most of the responses that I got where different to each other, some peoples favourite part is when they show a backstory for the killer however, some prefer the kills to the background. – How did you distribute your survey? Give an advantage and a disadvantage • I sent most of them via social media to family and my friends • The only issue was that some couldn’t do it because the survey wasn’t popping up, meaning they could not find the survey.
Editor's Notes
- #3 Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #4 Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #5 Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #6 Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #7 Choose a historical product (pre-1990) similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #27 Discuss the existing product research, surveys and interviews
- #28 Discuss the responses you got from your survey Discuss distributing your evaluation digitally