2. Peter Briffett

2. Peter Briffett

• 1.
  Making It Mobile PeterBriffet, LivingSocial
• 4.
  LivingSocial: instant innovation • example text on the page like this • you can use bullet points • try to use all lowercase (unless a proper noun) •you can highlight certain words for emphasis • you can also use the font Georgia italic • great for sub-information and variety
• 5.
  Mobile: The Landscape • Growing consumer preference • A powerful medium – push and pull • Ultimate local targeting • Rapid growth potential
• 6.
  Mobile: The Challenges • Finding the right fit – strategy for medium • What the consumer wants • Closing the transaction loop • Gamification, and other innovations