2. research [comp]

2. research [comp]

• 1.
  Research Allison Hewitt
• 2.
  Existing Product The mastheadof this article is front and center, immediately drawing the readers attention. The soft and calm style of the capitalized white font surrounded by the pastel green frame suits the the specific and relaxed premise of the magazine. The selling line is direct and to the point, telling the reader exactly what they will be reading. The featured article photo is of the featured author in this issue. People who know of this author and of her work they will want to read the issue. The picture itself is flattering and calming, with subtle natural colors and professional look to it. The headline is – again – strict and to the point. It tells readers what is exactly inside and whether they will enjoy the contents or not. The words ‘Get personal’ are a different colour from the rest of the text, probably so it stands out to readers and gets them hooked. This kicker informs readers of what they cam expect from inside and incites them to read more by using words such as ‘secrets’ and asking questions.
• 3.
  Existing Product The masshead for this magazine is a creative and unusual font with some of the letters translucent framed by a white aware and other letters just plain white. This will capture the attention of the audience. The headline is front and center, short and catchy. It Is written in a curvy and retro font. This will make the audience curios and want to see more. The menu strip is short and to the point, letting the audience immediately know what to expect when picking up the article. Using short buzz words like this doesn't’t give too much away. The feature article photo is of a famous actor dressed in a outfit made of old- seeming technology. This will entice readers to read the magazine as they will recognize the actor and be enthralled by the interesting and eye- capturing pose he is pulling at the outfit he is wearing. This kicker expects readers to have knowledge already about what the millennium falcon is, which conveys to me the kind of target audience this magazine is going for. People who enjoy star wars will be intrigued by this kicker and want to read the article inside.
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  Existing Product The layoutof this magazine is very simplistic and minimalistic. They use a baby pink blank background and stiff, striking font to convey a sense of fashionable simplicity. There is not much content to this cover, as most indie designs aesthetic is a clean cut image. The menus strip is written in a plain black font, there to let readers know what is inside issue. This magazine used interviewees name to tell readers what (or who) they will be reading about. This subheading is in italic making it stound out a little bit. It only vaguely helps readers distinguish what the issue will be about, which might help given the indie aesthetic the magazine is going with. The barcode is placed clearly on the front to make it easier for readers to purchase the product. This font is bold and cutting, immediately drawing readers attention. Another thing that can appeal to the magazines target audience of unique and intelligent people could be the name of the magazine, which is interesting and very different from other magazine names.
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  Research Analysis • Whatcommon features do the researched products have? – My research magazines all have bold and specific mast heads that will catch the interest of their audience. All mast heads font and style matched the magazines theme and aesthetic. – Every Magazines feature photo was of a person with some kind of fame attached. I assumed this is to attract the attention of their target audience, who presumably knows who the person is. – Two of the magazines had kickers that targeted a specific part of their audience and tried to entice people to read with buzz words and statements about what's inside the issue. • What aspects of the research will you include within your on work? – My magazine will follow a similar theme and aesthetic all the way through, using fonts and specific colours that connote a similar message to each other. This worked well for the magazines I analysed. – I may have my main cover photo of a picture of a recognizable person in the public eye, perhaps an author or a poet. – I will use kickers to entice and inform the reader of what will be inside the issue.
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  Audience
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  Audience Profile Category DemographicContent to appeal to this audience Age Range Teenagers 15-25 • This age demographic will like my content because the style aesthetic will match what is popular today in modern day teen culture. Also the content inside is too mature for someone of a younger age range, but perhaps too youthful for an older age range. Gender Primarily female • Of course males can read this and will like the content inside, but the light airy colours of the magazine will stereotypically attract a female audience. Psychographic Social conscious type A, balanced. • My product will appeal to this type of audience because to like books and poetry and writing you are more likely to care about the world around you and want to make a difference. Social Status Middle class, upper class • Of course people of a different social status might be interested in the content inside the magazine. However people of that class may have more important things to purchase every week beside a recreational magazine.