2. research(3)

2. research(3)

• 1.
  Research Benjamin Wincup
• 2.
  Existing Product Masthead Feature ArticlePhoto Headline Kicker Anchor Cover Line Biggest font for the main article Signature, recognizable font Small title, catchy title Long description to go with the kicker Picture of Elon Musk with helmet, spacey. Main article All colours are similar red black and white Catchy title to make the main article seem interesting
• 3.
  Existing Product Masthead Plug Secondary Lead MenuStrip Barcode Feature Article Photo Headline Like before, there’s a recognizable font so that you know what you’re reading A feature used to hook the reader in The main photo is of Jeremy Corbyn and two others. This may hook in young adults interested in music and politics The title for the main article is in big bold words Who doesn’t like free stuff? For ease of purchase To show off features in the magazine
• 4.
  Existing Product Masthead Price Menu Strip Date FeatureArticle Photo This magazine comes from the 80s, where it was more common to buy a physical magazine Unlike the others, the masthead on this magazine doesn’t have a super recognizable font Usually featured next to the barcode The menu strip on this magazine isn’t too good as you can hardly read it with the colours Not sure who that is, but I assume he was famous in the early 80s.
• 5.
  Research Analysis • Whatcommon features do the researched products have? – The magazines I have researched all have a bold masthead. This is an effective example of using flashy colours and big letters to draw in audiences – The magazines from the 2000s both have a barcode on the bottom left, whereas the one from the 80s only has a price on it. This shows the change of how we consume media. With the use of technology to read magazines, raising the prices of a printed version make more of a profit. • What aspects of the research will you include within your on work? – My work will have a big masthead to try and draw in audiences and will take inspiration from older magazines with just the price on it. This is justified because my magazine is aimed at an older audience so having a retro look might appeal to them.
• 6.
  Audience
• 7.
  Audience Profile Category DemographicContent to appeal to this audience Age Range My target age range is 16 – 30 years old. • To appeal to the older half of this audience, I will have a retro style. These are my primary target audience. • For the younger half, I will put flashy colours on the and band members on the feature article photo. Gender My target gender is male. • To appeal to my target gender, I will include rock and metal music, which is predominantly made of male bands. Psychographic My target psychographic is needs driven • To appeal to the needs driven psychographic, I will include a free poster and also bright colours. Social Status My target social status is middle class • To appeal to a middle class audience, I will price my magazine around the £5 mark for monthly issues.