2009 Cool Presentation

Country of Origin Labeling Agricultural Marketing Service

Scope of COOL Purpose The intent of the law is to provide consumers with additional information on which they base their purchasing decisions. To ensure the public receives credible and accurate information on country of origin of covered commodities. Agricultural Marketing Service

Delegation of Authority Agricultural Marketing Service

The COOL Program Agricultural Marketing Service AMS

Outreach Efforts Informational Sessions Texas Minnesota California Teleconferences Guidance Materials: www.ams.usda.gov/cool Talking Points Questions and Answers Brochures Etc. Agricultural Marketing Service

Legislation and Related Activities Agricultural Marketing Service

Components of the Regulations Who Must Label What Must be Labeled Determining Origin Notification & Labeling Recordkeeping Compliance and Enforcement Agricultural Marketing Service

Who Must Label? Retailers Person licensed as a retailer under the Perishable Agricultural Marketing Act (PACA) retailers handling fresh and frozen fruits and vegetables with an invoice value of at least $230,000 annually Agricultural Marketing Service

Exemptions Food Service Establishments Restaurants, Cafeterias, Lunch Rooms, Food Stands, Salad bars, Delicatessens, and Other food enterprises including those located within retail establishments that provide ready-to-eat foods Agricultural Marketing Service

What Must be Labeled? Agricultural Marketing Service Initial Covered Commodities Muscle Cuts of Beef (including Veal) Ground Beef and Ground Veal Muscle Cuts of Lamb Ground Lamb Muscle Cuts of Pork Ground Pork Fish and Shellfish (wild & farm-raised) Perishable Agricultural Commodities (fruits & vegetables) Peanuts Additional Covered Commodities Muscle Cuts of Chicken Ground Chicken Muscle Cuts of Goat Ground Goat Pecans & Macadamia Nuts Ginseng

Processed Food Item The law excludes processed food items: Processed Food Item Change of Character Cooking (frying, broiling, steaming, baking, roasting) Curing (salt curing, sugar curing, drying) Smoking (hot or cold) Restructuring (emulsifying and extruding) 2. Combined with Another Food Component Agricultural Marketing Service

Processed Food Item Processed Food Items are NOT Covered Commodities Agricultural Marketing Service Examples of Processed Food Items Fish Sticks Teriyaki Flavored Pork Loin Sushi Roasted Peanuts Canned Tuna Breaded Chicken Tenders Corned Beef Brisket Fruit Medley

Determining Origin Exclusive U.S. Origin “ Product of the U.S.(A.)” Meat From animals born, raised, and slaughtered in the U.S. From animals present in the U.S. on July 15, 2008 Fish and Shellfish Farm Raised: Hatched, raised, harvested, and processed in the U.S. Wild: Harvested and processed – U.S. waters or by U.S. flagged vessel, and No substantial transformation outside the U.S. PAC, Nuts and Ginseng Harvested in the U.S. Agricultural Marketing Service

Determining Origin Multiple Country Origins Commingling Covered commodities of the same type presented for retail sale to consumers that are from raw materials sources having different origins. Muscle Cuts of Meat Example: Package of rib eye steaks from “U.S., Canada, & Mexico” Origin declaration takes into consideration the production steps of animals from which the meat is derived. Ground Meat Example: Package of hamburger from “U.S., New Zealand, Argentina, & Brazil” Origin declaration takes into consideration all countries contained or reasonably contained therein. PAC, Nuts, and Ginseng Example: Display of tomatoes from “U.S. and Mexico” Agricultural Marketing Service

Determining Origin Multiple Country Origins Imported for Immediate Slaughter Meat derived from animals born and raised in Country X that have been imported into the U.S. for direct slaughter. Example: Pork roasts from “Canada and the U.S.” Country X is always listed first in the origin declaration string of countries. Agricultural Marketing Service

Determining Origin Foreign Origin Covered commodities imported into the U.S. shall have the origin as declared by U.S. Customs and Border Protection (CBP). Example: Lamb chops from “Australia” Example: Macadamia nuts from “The Republic of South Africa” Commingling Example: Raw shrimp from “Thailand and China” Agricultural Marketing Service

Notification and Labeling Country of Origin Declarations can be made on… Placard Sign Label Sticker Band Twist Tie Pin Tag Or other display Bulk containers may contain covered commodities from multiple origins and must be labeled accordingly Agricultural Marketing Service

Notification and Labeling Legible Conspicuous Location Limited Acceptable Abbreviations Symbols and Flags Alone - NOT Acceptable Agricultural Marketing Service

Notification and Labeling Agricultural Marketing Service

Notification and Labeling Agricultural Marketing Serv ice

Recordkeeping Records must be legible Maintained either electronic or hard copy format Various forms of documents acceptable May be maintained in any location Retained for 1 year Agricultural Marketing Service

Transferring Origin Information Any person engaged in the business of supplying a covered commodity to a retailer, directly or indirectly Information can be provided… On the product itself; On the master shipping container or; In a document associated with the transaction Agricultural Marketing Service

Compliance and Enforcement Retail Surveillance Activities 1. Cooperative Agreements 2. Retail Reviews 3. Supplier Audits Only USDA can initiate enforcement actions. Agricultural Marketing Service

Compliance and Enforcement Retail Reviews 2006-2008 (fish and shellfish only) 4,816 retail reviews have been conducted in the last 3 years Developing a report to categorize non-compliances effectively to provide appropriate outreach efforts to industry. Agricultural Marketing Service

Compliance and Enforcement 2008 Retail Reviews (fish and shellfish only) 2,000 retail reviews conducted 71% of retail stores in compliance 7% of reviews rated “Critical” >70% not labeled; no records 8% of reviews rated “Major” 31-69% not labeled; issues with records 14% of reviews rated “Minor” <30% not labeled Agricultural Marketing Service

Compliance and Enforcement 2008 Supplier Audits (fish and shellfish only) Supply chain information Country of Origin and Method of Production Initiator of the claim through to retail Conducted by USDA auditors 2% of Retail Reviews 40 audits in 2008 Agricultural Marketing Service

Going Forward… Retail Surveillance Training for State Cooperators COOL Enforcement Retail Reviews Supplier Audits Agricultural Marketing Service

Additional Information Agricultural Marketing Service Visit www.ams.usda.gov/COOL Submit questions To: [email_address]

2009 Cool Presentation

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