2011 ibm cio study energy utilities
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Energy and utilities CIOs face priorities like environmental issues that differ from other industries. However, they align with other CIOs in adapting to rapid technological change. The predominant mandate for energy and utilities CIOs is "expand," focusing on growth and collaboration. Top visionary plans include mobility solutions, virtualization, and self-service portals. CIOs will focus on insight, customer intimacy, and people skills to support strategies over five years.
2011 ibm cio study energy utilities
- 1. Energy and Utilities industry highlights The Essential CIO Insights from the Global Chief Information Officer Study Energy and Utilities CIOs are faced with a number of significantly “The question is: ‘How do we leverage different corporate priorities than their counterparts in other what we’ve done to develop new revenue industries. For example, they have a much stronger focus on streams to differentiate us?’ How do we environmental issues and expect far less impact from become the utility company that people globalization. Despite these differences, Energy and Utilities look at and say, ‘Wow - they’re changing technology leaders are in many ways aligned with leaders in the game?’ ” other industries. Energy and Utilities CIO, United States This is especially true regarding their approach to helping their organizations adapt to the accelerating change and complexity that result from rapid technological change, shifting regulatory and legislative environments, and new levels of consumer engagement. To find out how they are doing this – and how their efforts compare to similar organizations in other industries – we spoke in person with 3,018 CIOs in 71 countries, with 138 of these representing Energy and Utilities companies. CIOs everywhere spend at least part of their time on IT fundamentals. Our research identified four distinct “CIO Mandates,” based on how each organization views the role of IT. For CIOs we spoke to in the Energy and Utilities industry, the predominant mandate was the Expand mandate. Figure 1 Expand Leverage The CIO Mandate Effective CIOs know Global sample Global sample and deliver on a mandate that is defined by the predominant goals of the enterprise. 50% 14% Energy and Utilities CIOs Energy and Utilities CIOs 57% 14% Transform Pioneer Global sample Global sample 23% 13% Energy and Utilities CIOs Energy and Utilities CIOs 18% 11%
- 2. Energy and Utilities insights The Expand mandate currently predominates the industry. Expand © Copyright IBM Corporation 2011 mandate CIOs are focused on cross-enterprise growth and continuously IBM Global Services tune business processes and internal collaboration to gain tighter Route 100, Somers NY 10589 U.S.A. integration. Energy and Utilities CIOs will need to help re-engineer their organizations, making them faster, more flexible and better equipped to Produced in the United States of America May 2011 turn data into insights. But there may be a shift in the industry toward the All Rights Reserved Transform and Pioneer mandates as business models evolve in the next IBM, the IBM logo and ibm.com are trademarks or decade. registered trademarks of International Business Machines Corporation in the United States, other What are their top visionary plans? Energy and Utilities CIOs as a whole countries, or both. If these and other IBM have a greater focus than the global sample on three types of visionary trademarked terms are marked on their first occurrence in this information with a trademark plans in the next three to five years: mobility solutions (82 percent versus symbol (® or ™), these symbols indicate U.S. 74 percent), virtualization (74 percent versus 68 percent) and self-service registered or common law trademarks owned by portals (69 percent versus 57 percent). IBM at the time this information was published. Such trademarks may also be registered or common Where are IT efforts focused? To support their organizational strategies law trademarks in other countries. A current list of IBM trademarks is available on the Web at over the next five years, Energy and Utilities CIOs agreed with the global “Copyright and trademark information” at ibm. sample, citing insight and intelligence, customer intimacy and people skills com/legal/copytrade.shtml as three of their top focus areas. These CIOs are also prioritizing risk Other company, product and service names may be management slightly more than the global sample. trademarks or service marks of others. References in this publication to IBM products and How will they manage data? This group aligns with the global sample on services do not imply that IBM intends to make the most effective ways to turn data into intelligence over the next five them available in all countries in which IBM years, such as master data management, customer analytics, data operates. warehousing and visual dashboards. Note: Due to rounding, the percentage breakdown of CIOs by CIO Mandate may not equal 100 percent. How will they support organizational strategy? Across all industries, product and service profitability analysis is the most often-mentioned focus. Energy and Utilities CIOs, however, view support of their companies’ pursuit of new sources of revenue as much more likely than other forms of revenue-enhancing activities. This is consistent with our view that business model innovation – and the host of new products and services that such innovation will enable – will be a key source of growth for Energy and Utilities companies in the future. Whether an organization requires an emphasis on delivery of essential IT services or challenges the CIO to pioneer new opportunities, CIOs need to innovate. Ongoing technological shifts, the coming deluge of new data from smart meter and smart grid technologies, and the increasingly frenetic pace of changes in customer demands and business models underscore the ever-more vital role of CIOs in every industry and region. For further information or to reach an IBM industry expert, please contact [email protected]. CIE03097-USEN-00