Transforming the Business of Publishing
- 1. International Digital Publishing ForumDigital Book 2011, May 23, 2011Transforming the Business of PublishingKen Brooks, [email protected]
- 2. Digital products are breaking the steady state relationship between revenue, product investment, and cashRevenues from old products falling off, with some level of reinvestment required to keep it from being precipitous
- 3. Reduction in realized price from digital is far exceeding the cost of goods benefit
- 4. New and different products, channels and business models are required
- 5. New product investment doesn’t yield immediate resultsHow do we keep revenue and cash growing in the face of these dynamics?
- 6. Three critical core competencies
- 7. Process Management: Product Development
- 8. Processes are comprised of capabilities.PlanExecuteLevel 0 BusinessCapabilitiesControlBusiness Functionality and ProcessesLevel 1 BusinessCapabilitiesBusiness Process AddTagsIndexEdit Content
- 9. Capabilities can be executed by vendors.Strategic Purchasing of CapabilitiesVendor Management ProcessStandardize expectations
- 10. Consolidate volume and services
- 11. Negotiate hard on mutual expectations
- 12. Manage performance both ways
- 13. Share benefits from continuous improvementCapabilities are also the basis of technology managementPlanExecuteLevel 0 BusinessCapabilitiesControlBusiness Functionality and ProcessesLevel 1 BusinessCapabilitiesBusiness Process AddTagsIndexEdit ContentServices/ApplicationsAuthoringStructuringSemanticTaggingTechnology ImplementationsData Structure(Logical)DocBook, QTI, etc.MarkLogic, Oracle, etc.Data Platform(Physical)
- 14. Summary ThemesArchitectural thinking: start with the end in mind
- 15. Move incrementally toward the vision
- 16. Improve existing processes as a way to get to the future
- 18. It’s not just the product – plan process as you plan product
- 19. Your vendors are your partners
- 20. Technology
- 21. Use agile development approaches for both product and process technology
- 22. Utilize standards everywhere: product, process, data structures
- 23. Buy, don’t build
- 24. Measure obsessivelyInternational Digital Publishing ForumDigital Book 2011, May 23, 2011Transforming the Business of PublishingKen Brooks, [email protected]
Editor's Notes
- #3: Transition: There are three core competencies that can drive significant benefits…
- #4: Transition: Let’s look at process management first. There are many processes required in a successful business. The one that is getting most of the attention these days, deservedly so, is product development
- #7: Aligns with capabilities…take formatting, for example: easiest example of this is paging.
- #9: In summary, some things to remember