Uploaded byMichoel Ogince
2012 Social Technology Forecast
This document provides a 2012 social technology forecast from Big Fuel's Director of Product & Platform Strategy. It summarizes four key trends: 1) social technologies moving towards more humanized interactions that simulate real social behavior; 2) the growth of open graph objects that attach content and products to social profiles; 3) the emergence of social commerce platforms integrating e-commerce into social networks; and 4) the rapid growth of the image-sharing site Pinterest and opportunities for brands.
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2012 Social Technology Forecast
- 1. 2012 Social TechnologyForecast Michoel Ogince, @Twabbi Director, Product & Platform Strategy Director, Big Fuel Social Labs 1
- 2. Big Fuel • Pure-playsocial media agency • 10 teams • Hollywood meets Madison Avenue • Big Fuel Social Labs • Clients: Philips, Colgate-Palmolive, Children's Place, GM, Microsoft 2
- 3. Social Technology Forecast 1.Humanizing Social Technology 2.Open Graph Objects 3.Social Commerce 4.Pinterest 3
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- 5. Humanizing Social Technology •Real human interaction #fail • e.g. sharing + interest graph • Simulate the many layers of human social behavior #future • Privacy, group sharing, multiple photos, moments, events • Innovating the space: Path, Tracks • What this means for CM’s 5
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- 7. Open Graph Objects • Facebook like attached to content or a product 01 02 03 04 Open Graph 01 02 Microsoft Object (OGO) Facebook Page Database’s 03 04 Database • Created when a User • Created when a User “Like’s” one or more “Like’s” the page Open Graph Objects • Market directly to: 1. Developers 2. Everyone 3. Businesses 4. Students • What this means for CM’s 7
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- 9. Social Commerce • Frome-commerce to s-commerce • Losing consumers to the social space • Vendor 8thBridge • In-stream Facebook commerce • Increase social ROI, NFO • Next: Twitter, Foursquare & NFC • What this means for CM’s 9
- 10. Pinterest 10
- 11. Pinterest • 4.5 millionmonthly users, growth > FB, beta, invite only • TV Brands - Today Show, Travel Channel, Food Network • Whole Foods, AMD, Nordstrom, GAP, Drake University • What this means for CM’s 11
- 12. Thank you! @Twabbi www.mountainclimber.me [email protected] 12