2012-10 MLOVE Mobile Trend Report Preview

2012-10 MLOVE Mobile Trend Report Preview

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  MLOVE Mobile Trend Report. poweredby TrendONE 10 2012 IN-STORE INTERACTION TABLET MAGAZINES WITH GETTING REAL-TIME THROUGH MOBILE REAL- SHOPPING FEATURES RELEVANT INFO ON THE TIME DEALS PHONE
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  MLOVE Mobile TrendreportEdition October 2012 The interactive functions in the Trend Report 1 Interactive tab navigation Use the interactive tabs to click your way directly to the content page. 2 Link-up to the Online Trend Database Trendexplorer This is where you can access the micro-trend in our online trend database. Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Interactive Tabs Export the micro-trend 1 directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend. 3 Deeplink Deeplink takes you directly Online Trend Database to the micro-trend’s website 2 Deeplink 3 2
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  MLOVE Mobile TrendreportEdition October 2012 Intro Who are we? Harald Neidhardt Nils Müller Founder MLOVE CEO & Founder TrendONE GmbH Harald is passionate about the Future of He lives in the future – Mobile and its opportunities for brands and today he is here with us! entrepreneurs. He created the MLOVE ConFestivals as Nils Mueller is famous for his stirring future inspiring global events that bring together journeys and for his inspiring journeys to thought leaders and startups in a very worldwide Innovation-Hotspots & Trends. interactive format. Harald is also Co-Founder and CMO of He started his career at the IBM´Innovation Smaato Inc.– a pioneering mobile Center. During his Master programme in advertising company headquartered in San Berlin, New York and Milan 2002, he Francisco. His international experience founded TrendONE, a company that is includes leading digital agencies, eg. specialized in micro-trends and weak Pixelpark in New York. signals. Harald is a frequent speaker on mobile TrendONE is market leader in identifying innovation & mobile advertising and was key trends in fast moving branches of named a "Top 50 CMO on Twitter" by Social business. Nils Mueller lives with his wife and Media Marketing Magazine. three children in Hamburg Blankenese. He lives in Hamburg and loves to travel. 3
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  MLOVE Mobile TrendreportEdition October 2012 Categories MLOVE Mobile Trend Report Best Practice Marketing Commerce Media Lifestyle Services Technology 4
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  MLOVE Mobile TrendreportEdition October 2012 Best Practice IN-STORE INTERACTION THROUGH MOBILE REAL-TIME DEALS The New York start-up Swarm provides retailers with a cloud-based %TAB-AKTIV% web platform that enables them to send their customers mobile offers in real time. The web platform is integrated into the respective store's Wi-Fi network so that customers don't have to install any mobile apps. Customers who connect their smartphone to the network automatically see the app that they can open to receive offers from the store. What's more, Swarm gives retailers the option of checking out online price comparisons and then making their offers to customers based on the results. SOURCE: http://swarm-mobile.com trendexplorer send a trend PPT export INITIATOR: Swarm, USA 5
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  MLOVE Mobile TrendreportEdition October 2012 Best Practice TABLET MAGAZINES WITH SHOPPING FEATURES FlipBoard, an app for aggregating, displaying and reading content from %TAB-AKTIV% providers such as National Geographic and Rolling Stone, is now offering "social catalogs" with integrated shopping features. The first "social catalog" was created in conjunction with Levi's. The elements on display can be designed interactively and, when touched, play an animation, a video or a melody. They also link up to shopping possibilities for the displayed products and thereby offer new sales opportunities via tablets. SOURCE: http://thenextweb.com trendexplorer send a trend PPT export INITIATOR: FlipBoard, USA 6
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  MLOVE Mobile TrendreportEdition October 2012 Best Practice GETTING REAL-TIME RELEVANT INFO ON THE PHONE The company "Expect Labs" develops software modules that analyse %TAB-AKTIV% the spoken words in telephone calls or video chats and automatically provide the users with relevant information in real time. Complex mathematical algorithms based on voice recognition and semantic analysis recognise the contexts and decide which additional information would be relevant for the users to have. Developers can implement this into their software so that brokers, for example, can get useful, real-time information about the companies they discuss on the phone. SOURCE: http://www.expectlabs.com trendexplorer send a trend PPT export video INITIATOR: Expect Labs Inc., USA 7
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  MLOVE Mobile TrendreportEdition October 2012 Best Practice WINNING PRODUCTS WITH MOBILE SCRATCH CARDS The provider of location-based services Gettings offers companies the %TAB-AKTIV% chance to book mobile advertising campaigns in stores that playfully connect their customers to brands. Using the mobile app from "Gettings Explore", customers can scan the barcode on a previously selected product in a participating store and then receive a virtual scratch card with which they can try to win the respective product. If they're lucky, the customers will then get a coupon that they can redeem at the checkout for the product. SOURCE: http://www.gettings.de trendexplorer send a trend PPT export more pictures INITIATOR: Gettings GmbH, Germany 8
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  MLOVE Mobile TrendreportEdition October 2012 Best Practice APP COLLECTS EXPERIENCES IN MULTIMEDIA ALBUMS The iPhone app from the New York start-up Moment aggregates %TAB-AKTIV% related photos, videos and tweets from different social networks and organises them into multimedia albums. To do this, Moment uses its own "smart matching" technology, which works out which contents fit together so that the user doesn't have to do it. Currently, the networks Facebook, Twitter, Instagram and Google+ are supported. During events, the red "live" button shows that content is still being added to the album. SOURCE: http://moment.me trendexplorer send a trend PPT export video INITIATOR: Moment Ltd., USA 9
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  Order Form The rights of use are granted to the company’s internal employees. MLOVE Mobile Trend Report The contents can be used exclusively within the company or for offers you 40 pages featuring: customer projects. MLOVE Mobile Trend Report must not be systematically forwarded externally. All prices are exclusive of the 35 Micro-Trends – mobile sector and cross-industry legally applicable VAT. You can order the MLOVE Mobile Trend Report as a single issue (350 Euro) here: http://go.trendone.com/B3NNW For an annual subscription (12 issues, 3.500 Euro per year) please contact Peter von Aspern, [email protected] For questions please contact [email protected]
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  “The MLOVE ConFestivalcemented its reputation as a ‘TED for Mobile’ by spoiling attendees with three days of inspirational talks and workshops” ∞ Contagious Magazine Passion. Inspiration. Future of Mobile. The MLOVE ConFestival focuses on innovative mobile opportunities for brands, start-ups and agencies – and the impact of mobile as a social catalyst for positive change. CEOs, innovators and entrepreneurs share, learn and cross-pollinate ideas with scientists, artists and international thought leaders. mlove.com