Maurice Tayeh, Global CIO of McDermott International, emphasizes the importance of master data management (MDM) in executing complex engineering, procurement, construction, and installation (EPCI) projects and highlights the company's 90+ years of global experience. MDM is crucial for managing project-related data, tracking progress, and ensuring consistency across multiple vendors and project phases, ultimately supporting decision-making and enhancing operational efficiency. The presentation also discusses the integration of business analytics with MDM to facilitate data analysis and reporting for effective project management.