2014 06 25 - Government & social media - Arthur Mickoleit @ CESI

2014 06 25 - Government & social media - Arthur Mickoleit @ CESI

• 1.
  DIGITAL GOVERNMENT: What rolefor social media? Arthur Mickoleit, OECD (Directorate for Public Governance and Territorial Development) CESI-Europe Academy “Generation Web 2.0: Using New Technologies in the Public Sector in Europe” 26-27 June 2014, Tallinn, Estonia
• 2.
  OECD Recommendation onDigital Government Strategies Engagement, openness & trust Implementation, capacities and legal frameworks Leadership, coordination & governance
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  OECD Recommendation ..1st pillar Engagement, openness & trust • Adopt open and inclusive processes • Address digital divides and digital exclusion • Collaboration within the public sector and with external actors • Stimulate re-use of evidence, data and statistics • Balance timeliness and trustworthiness of public sector data • Include digital security in organisational and management thinking • Manage privacy risks to raise confidence in digital government services
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  What role forsocial media in opening up public sector institutions?
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  Communications? Better leftto personalities as they are more popular National government leaders National government institutions Sources: OECD data collection & Twiplomacy 2013. Based on data for government leaders and top executive institutions (office of president, office of prime minister, government office)
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  Realise service deliveryopportunities: blurring the lines between competitors and partners for public service delivery Commercial employment services Public employment services
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  Realise trust-building opportunities: mission-criticalsuccess supported by long-term community building 14 Jan 2014: campaign 15 Jan 2014: arrest Cuerpo Nacional de Policía de España (Spanish national police force)
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  Realise IT transformationopportunities: open source, collaborative and agile development Source: www.wired.com/wiredenterprise/2013/01/hack-the-government beta.govt.nz
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  Not a giventhat social media give a voice to all, including marginalised parts of the population. Beware of stereotypes (I) Source: OECD calculation based on Eurostat data for 2012. …but only 29% of those that have no or low education. 74% of Portuguese with high education level use social media,
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  Not a giventhat social media will make public matters and services appeal to young people. Beware of stereotypes (II) Source: OECD calculation based on Eurostat data for 2013; basis: 16-24 year olds. …but only 10% to discuss political or civic issues 80% of young Poles use social media,
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  Manage the change(I) Measurement and impact assessment is necessary, but still uncommon. Source: OECD survey of government use of social media, 2013. Respondents: 25 central government institutions with responsibility for digital government strategies, e.g. CIO office.
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  Manage the change(II) How to prepare civil servants for a social media-rich environment? Source: OECD survey of government use of social media, 2013. Respondents: 25 central government institutions with responsibility for digital government strategies, e.g. CIO office.
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  OECD social mediaguidance for policy-makers on: • Objectives and expectations • Governance modes and guidelines • Legal compliance • Skills and resources • Collaboration and community-building • Managing risks • Monitoring and measuring impacts Your feedback welcome Arthur Mickoleit, OECD [email protected] / @OECDgov / http://oe.cd/eldrs