2015 google analytics basics

2015 google analytics basics

• 1.
  GROUP KARCHER THE + 2015 GOOGLEANALYTICS BASICS
• 2.
  WELCOME! • @csmastroine |@KarcherGroup • #TKGBootcamp • Online Marketing Specialist • tkg.com/breakfast-bootcamp
• 3.
  Why Google Analytics
• 4.
  + Getting Started •Sign up for an account • Incorporate Analytics tracking code • Set up three unique views
• 5.
  + Menu Overview •Dashboard • Shortcuts • Intelligence Events • Real-Time • Audience • Acquisition • Behavior • Conversions
• 6.
  + Speak Google •Bounce Rate • Traffic • Landing Page • Pageviews • Sessions • Users • Goals
• 7.
  Basic Views & Reports
• 8.
  + Audience • Whois coming to my site? • Are my visitors new or returning? • How much mobile traffic do I receive? • Where are the visitors coming from
• 9.
  + Acquisition • Howare people finding me? • Paid ads can be linked in acquisition • Understand referral traffic
• 10.
  + Behavior • Whatare people doing on my site? • What pages are they viewing? • In-page analytics
• 11.
  + Conversions • Setup goals? • Are visitors engaged? • Ecommerce requires additional set up.
• 12.
  Google Analytics Tips &Tricks
• 13.
  + How doI? • Customize a date range • Compare date ranges • Add a secondary dimension • Create a shortcut • Add an annotation
• 14.
  Questions? • tkg.com/breakfast-bootcamp • Signup for Advanced Analytics with Kyle • Learn more at our blog - TKgenius.com • @csmastroine | @KarcherGroup