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2015 Muskie Program Orientation - Advocacy Campaigning
Points of Light is a large non-profit organization dedicated to volunteer service that works with companies and individuals. It provides resources and programs to mobilize volunteers, helps companies build effective employee volunteer programs, and addresses critical community needs through impact programs in areas like disaster relief, education, and economic opportunities. The organization measures the impact of its work and volunteers through research like The Civic 50, which recognizes the most community-minded companies each year. Service provides benefits to employees, companies, and communities by improving health, engagement, innovation, and nonprofit capacity.
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2015 Muskie Program Orientation - Advocacy Campaigning
- 1. Corporate Institute: Engaging Companiesfor Social Good Presentation for the Edmund S. Muskie Internship Program Friday, May 15, 2015
- 2. Points of LightBackground 3 Points of Light is the largest organization in the world dedicated to volunteer service. We inspire, equip and mobilize people to take action that changes the world. We bring the power of people to bear where it matters most.
- 3. Volunteer Activation Mobilize millionsof people to take action that is changing the world Volunteer Expertise Help corporations and nonprofits increase the impact of volunteers Volunteer Recognition Create a culture that supports and encourages more volunteers Volunteer Solutions Leverage the power of volunteers to solve specific problems 4 Million volunteers Today 30 Million hours of service 70,000 partners 250,000 service projects 30 countries How we work 3 3
- 4. Points of Light:A Mission in 4 Parts The go-to resource for companies looking to build and expand effective employee volunteer programs. A network of 250 local volunteer centers across the country and around the world. The youth service enterprise that ignites the power of kids to make their mark on the world. The national service alumni network that activates the next generation of service leaders. 4
- 5. Q: Who isinvesting in social outcomes today? A: EVERYONE 5 Individuals Monitor Group
- 6. Service is the“sweet spot” Unlike the ‘sustainable brand’ that says ‘buy our product because we’re making it less harmfully than others,’ the prosocial brand says ‘join us in making a better society.’ Jonah Sachs, Winning the Story Wars 6
- 7. Thought-leadership and networks: TheCorporate Service Council (CSC) is the premier global platform for advancing the field of corporate volunteerism. Since its inception in 2005, the CSC has convened an elite group of globe- leading companies to leverage the power of corporate volunteerism to create change in our communities. Campaigns and initiatives: A Billion + Change inspired the largest commitment of pro bono service in history with $2 billion worth of skills-based and pro bono volunteer service to help nonprofits address critical community needs. Focusing on showcase activation, connecting with professional associations to scale employee engagement and non-profit preparedness partnerships, the initiative continues to inspire companies to leverage their employees’ talents for good. THE CORPORATE SERVICE COUNCIL How do we engage companies?
- 8. 8 Research: The Civic 50recognizes the 50 most community-minded companies in the nation each year as determined by an annual survey. Benchmarking and sharing the best practices of community engagement offers companies that participate a roadmap for using their time, talent and resources. Resources, Training and Support: We provide consulting and training services, issue-based programming and opportunities to recognize employees for their service, drawing from decades of practical experience. We work with companies to design creative solutions for today’s employee engagement challenges that enhance brand loyalty, employee pride, leadership development, and recruiting and retention through corporate volunteering. How do we engage companies?
- 9. How do weengage volunteers? Impact Programs Points of Light’s programs give people, nonprofits and companies meaningful ways to get involved in the causes they care about. Our programs mobilize volunteers, offer education opportunities, provide useful tools and address critical community needs.
- 10. What are ourimpact areas? Disaster Preparedness: For a community to thrive and survive, residents, nonprofits, governments and businesses must plan for how they will respond to and recover from disaster together. Veterans and Military Families: Joining together with and for our veterans addresses critical needs and helps build stronger communities. Points of Light’s military programs connect service members, veterans and their families with their communities through service and support. Economic Opportunities: In an economically sustainable community, people help each other learn how to catch up and then get ahead. Education: When all members of the community become involved in the lives of youth, student attendance and the quality of education greatly improves. Civil and Human Rights: Social change doesn’t just happen – people and communities must work together to advocate for freedom and equality without bounds or limits. It is a transformation that takes understanding, acceptance, cooperation and volunteer service.
- 11. How do wehelp non-profits? From managing volunteers to making organizations more hospitable, Points of Light leverages key resources to provide effective strategies for addressing challenges that face nonprofits today. We offer tools and training for: • Volunteer Management • Service Enterprise Certification • Assessing and Nurturing Volunteer Leaders • Calculating Economic Impact of Volunteers • Making Hospitality Part of Your Organization’s Culture
- 12. What is TheCivic 50?
- 13.
- 14. The 2014 Civic50 AbbVie Dr Pepper Snapple Group Raytheon Company Adobe Systems Incorporated Eli Lilly and Company SAP Aetna Inc. FedEx Corporation Sigma-Aldrich* Alcoa Freeport-McMoRan Copper & Gold Southwest Airlines Altria Group, Inc. Gap Inc. Sprint Corporation Apollo Education Group GE State Street Corporation AT&T General Mills Symantec Corporation Bank of America Hasbro, Inc. The Hershey Company Baxter International Inc. Health Care Service Corporation Toyota Financial Services Caesars Entertainment* Hewlett-Packard* TSYS Capital One Intel Corporation UnitedHealth Group* CenterPoint Energy* Intuit UPS* Citi KeyBank* Valero Energy Corporation* Comcast Corporation* Motorola Solutions, Inc. Verizon ConAgra Foods* Pacific Gas and Electric Company Viacom CSAA Insurance Group – a AAA insurer Prudential Financial, Inc. Western Union DIRECTV PwC * indicates sector leader14
- 15.
- 16. Service is SimplyGood for Companies 1. Benefits cross the employee life cycle: Recruiting, retention, retirement 2. Delivers quantifiable bottom line value 3. Supports innovation and R&D 4. Trend: Connects consumers authentically to your brand as mindset shifts from “having” to “belonging”. 16
- 17. Taproot Foundation, 2008. Nonprofit Needs Typesof Support Examples of Common Activities What do we mean by service? Matching nonprofit needs to volunteering 17
- 18. Source: Global VolunteerSurvey, pre (FY12) and post (FY13) responses to “I would recommend HP as great place to work” per a 1-5 agreement scale where responses of 1-3 were considered low morale. Difference is statistically significant at 95% confidence level. 1,443 respondents. FY13 involvement with HP community involvement: FY12 employees with low morale: Participated in 8 or more hours of skills-based volunteering: 37% increase in morale score Participated in extra-hands volunteering: 28% increase in morale score Do not participate: 19% increase in morale score Companies Value Engaged Employees 18
- 19. 16 © 2014 CEB.All rights reserved. CLC9814614SYN And they need many ways to engage What Employees Look for in Employee Volunteer Programs n = 194 social-oriented employees; 101 career-oriented employees. Source: CEB 2014 Employee Volunteer Behaviors Survey. Social-Oriented ■ Company-organized volunteer service opportunities ■ Peer participation ■ Opportunities to volunteer with family and friends ■ Hands-on volunteer opportunities (school painting, park clean-up) Career-Oriented ■ Formal employee volunteer recognition (such as annual CEO award) ■ Donations to institutions where employees spend time volunteering ■ Onsite volunteer opportunities (in the office during or after work) ■ Strong alignment with business strategy –Organization match of employees’ charitable donations –Paid time off to volunteer –Strong relationships with non- profits (i.e., partnerships) Social- and Career-Oriented CSR heads missed one of only three attributes most important to both career- and social-oriented volunteers. In total, CSR heads missed four of the top seven attributes important to career- oriented volunteers. 19
- 20. 12 © 2014 CEB.All rights reserved. CLC9814614SYN Volunteer Opportunities Through Employers Drive Engagement Capital… 0.00 0.55 1.10 1.00 1.08 No Volunteer Opportunities Offered Volunteer Opportunities Offered ∆ = 8% Source: CEB 2010 Engagement Management Survey. Note: Average fully loaded cost of employees turnover, including vacancy and onboarding costs for the average employee is $43,000. Every percentage point improvement in employee engagement translates to a corresponding improvement in employee performance creating the financial improvement. …Which Drives Results for the Bottom Line Example Companies A B Number of Employees 1,000 1,000 Volunteer Program Offered? No Yes Employee Participation Rate 0% 75% Engagement Level 1.00 1.08 Average Turnover Rate 16% 15% Cost Savings of Decreasing Turnover $374,000 Average Revenue per Employee $150,000 $152,760 Total Company Revenue $2.07 M For every employee who participates in a volunteer program, more than $2,400 of value is generated by improving employee engagement. This is created by decreasing turnover costs and improving employee performance. Engagement delivers real bottom line results! 20
- 21. Purpose strongly linkedto business performance and employee satisfaction among Millennials Q. Thinking about the company or organization you work for, to what extent would you agree or disagree with the following statements? Base: All respondents 7,806 The Deloitte Millennial Survey – Executive summary 2015 21 60% of Millennials say that a “sense of purpose” is part of the reason they choose to work for their current employers.
- 22. Trend: Corporate Engagement= R&D and Innovation 22
- 23. Trend: Purpose mattersto consumers …Advertisers are finding that when they create campaigns with a purpose and when they use these campaigns to build communities of belonging, they are more likely to engage consumers on a deeper level and build long-term loyalty. Relevant to brand DNA Authentic Transparent, honest and clear Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising BSR.org March 2015 23
- 24.
- 25. Simply Good forEmployees • Encourages teamwork • Boosts morale • Provides a more expansive “world view” • Breaks down silos • 71% of employees said that volunteering makes employees feel “more positive” about the company • 81% say that skills-based volunteering improves interpersonal skills • 96% met new colleagues on volunteer projects Common Impact Skills-Based Volunteer Survey Results, 2000 – 2012 25
- 26. Simply Good forEmployees’ Health and Well-Being • Health: volunteers say that they feel better – physically, mentally and emotionally. • Stress: volunteering helps people manage and lower their stress levels. • Purpose: volunteers feel a deeper connection to communities and to others. • Engagement: volunteers are more informed health care consumers, and more engaged and involved in managing their health. Doing Good is Good for You: 2013 Health and Volunteering Study, United Health Group and Optum Institute • 76% say that volunteering has made them feel physically healthier • 78% report lower stress 26
- 27. 20% 8.7% Compared to the20% spent by companies to build a strong infrastructure The average nonprofit reports spending only 8.7% of its total budget on overhead “Redefining the Solution: Doing More with Less”, Capital One and Common Impact, 2010. What’s the Value for Communities? 27
- 28. 8% The value ofskilled volunteer support for general operations, technology and professional services can be greater than the value of other forms of volunteering2 Skilled volunteers can fill those gaps and help strengthen organizations in the short- and long-term 500% Simply Good for Communities 28
- 29. Service is the“sweet spot” 29
- 30. 30 Questions? Learn more atwww.pointsoflight.org/for-companies Or contact Jenny Lawson: [email protected] Or Yvonne Siu Turner: [email protected] The Points of Light Corporate Service Council 2014
Editor's Notes
- #2 Employee Engagement is kind of like the Cherry Blossoms in Washington It engages all sorts of people at your company It gets people outside and moving – It connects volunteers to colleagues, community and the environment Its good for business in Washington It bridges divides in communities and cultures (gift from Japan and an on-going exchange) And it is breathtakingly inspiring to witness
- #3 Madden
- #4 Madden
- #14 This is really the heart and soul of The Civic 50. This is the framework by which companies were evaluated, focusing on four dimensions, or the “4 Is”: Investment, Integration, Impact and Institutionalization. Investment looks at how extensively and strategically companies apply their resources to communities. This includes cash, employee time and skills, in-kind giving and taking leadership positions on social issues—really harnessing an array of corporate assets to address community needs. Integration looks at how companies connect their community engagement efforts to key business functions, including marketing/PR, sales, skill-development, recruiting, and diversity and inclusion. Institutionalization looks at how companies create a culture of community engagement and service at their organizations through policies, systems, leadership support and incentives. For example, Half (50%) include community engagement in employees’ performance reviews and 82% of Civic 50 companies offer employees paid time off to volunteer. Finally, The Civic 50 evaluates how companies measure the business and social impact of their community engagement work. Increasingly, companies are measuring what matters as a result of their corporate philanthropy and civic engagement, focusing their efforts on measuring outcome goals (rather than activity or outputs.) So with these four dimensions, we are recognizing those companies that are approaching community engagement in a meaning and sustainable way.
- #15 Here you’ll see the list of our top 50 community-minded companies in the nation for 2014. Congratulations to all. We’re delighted that two of our Civic 50 winners, United Health Foundation and Apollo Education Group, will present later in the program. Those marked with an asterisk were ranked number one in their industry. You can explore the rankings and overall findings of the Civic 50 in our summary report, “The Civic 50: A Roadmap for Corporate Community Engagement in America” which is on our website. We’ll show a link to that in later slides.
- #16 We have much more data and analysis available, if you’re interested, and have a summary report, infographic and other publications available if you want to take a deeper dive. Or, for the NGOs on the line, feel free to share these with your corporate partners. We have a full report of the findings, an infographic, you can check out our latest Forbes Q&A with Key Bank on how to create a culture of service, and guides on how you can design your community engagement program to get on The Civic 50 list next year! Access these resources on our website by clicking the link on your screen. And now I’d like to hand it over to Daniel. Thank you.
- #18 (Also helps to meet employees “where they are”) the Taproot Foundation created this helpful diagram showing the full spectrum of common corporate community engagement activities. They’ve grouped them by the common types of nonprofits needs that need to be addressed and then the different ways companies help support them. At the top is a very simplified categorization of nonprofits’ needs: ‘Making budget’ – having the funding they need to run the organization’s programs “Extra hands” to deliver services and programs directly to the community And “infrastructure and leadership” – having those critical components in place that are the backbone of any healthy institution Then beneath that are the common buckets of support that companies tend to provide to address those needs such as providing financial support or providing volunteers to help actually deliver the nonprofits’ programs/services directly to the community –through traditional hands-on volunteering – or supporting an org with skills through board service, SBV and pro bono.
- #19 Winning companies find that employees who participate in community engagement initiatives score higher on morale, engagement, pride and/or productivity than employees who don’t. Key Points: Skills-based volunteering has an even stronger effect! Techie Notes: Source: Global Volunteer Survey, pre (FY12) and post (FY13) responses to “I would recommend HP as great place to work” per a 1-5 agreement scale where responses of 1-3 were considered low morale. Difference is statistically significant at 95% confidence level. 1,443 respondents.
- #20 Social-Oriented Motivated by opportunities they believe will be fun Seek out specific volunteering activities that they enjoy Care about the mission of the non- profit and seeing a direct impact Career-Oriented Motivated by opportunities to build new skills Seek out opportunities they believe will advance their career Use volunteer opportunities to meet colleagues Do Not Care Generally uninterested in volunteering May not believe that volunteering creates an impact
- #23 CSRs = R&D … The GSK PULSE Volunteer Partnership sends employees around the world to help build the capacity of nonprofits. So many volunteers came back with new ideas that GSK created an innovation contest for new products and delivery systems to improve GSK’s bottom line.
- #26 Benefits their working environment – the day-to-day – by: Encourages teamwork (collaborative partnerships within departments and across departments) Boosts morale Provides a more expansive “world view” Breaks down silos and barriers, especially in a hierarchical organizational structure (improves communication, provides an opportunity to see leadership as human beings – and vice versa) 71% of employees said that volunteering makes employees feel “more positive” about the company (LBG Associates 2009) 81% say that skills-based volunteering improves interpersonal skills 96% met new colleagues on volunteer projects But that’s not all ---
- #27 The benefits don’t stop there. Benefits of volunteering on well-being and life satisfaction are well documented. Some specific outcomes are “greater longevity, higher functional ability, quicker recovery from illnesses, and lower rates of depression.” A study released in June 2013 by UnitedHealth Group and the Optum Institute finds that volunteering is linked to better physical, mental and emotional health. Doing Good is Good for You: 2013 Health and Volunteering Study reveals that 76% of U.S. adults who volunteer report that volunteering has made them feel physically healthier, and 78% report that service to others lowers their levels of stress, leading to feeling better than adults who do not volunteer. The study reveals four key benefits of volunteering that make a positive impact on people’s well-being: Health: volunteers say that they feel better – physically, mentally and emotionally; Stress: volunteering helps people manage and lower their stress levels; Purpose: volunteers feel a deeper connection to communities and to others; Engagement: volunteers are more informed health care consumers, and more engaged and involved in managing their health. The study illustrates that, quite simply, that doing good is good for you. More specifically, volunteering may also lead to reduced impact of stress on the body, lower blood pressure, and a stronger the immune system. Furthermore, “good health is preserved by volunteering; it keeps healthy volunteers healthy.” Data suggests that neither age nor gender moderates positive effects of volunteering, and for people with chronic health conditions, the positive effects are magnified. Also related, Engaged employees are safer employees, suggesting actively engaged employee volunteers experience lower levels of boredom and risk-taking theoretically reducing injuries. In addition, engaged employees benefit from stronger social connectivity and supports, which help to protect against “poor health and mental health problems, but also increase job satisfaction, lower absenteeism, and reduce the potential for job induced psychological distress.”
- #28 Now more than ever, nonprofit organizations are tasked with doing a lot with very little. One of the main ways this is most apparent is in the very limited investments organizations are able to make in their infrastructure and areas considered ‘overhead,’ largely due to ceilings imposed by funders. On average, nonprofits report being able to spend less than half of the amount that traditional service companies spend on building and maintaining a healthy infrastructure and operations. Without access to resources, nonprofits often are not able to tap the needed professional services or build advanced internal systems – let alone secure enough staff bandwidth. (“Redefining the Solution: Doing More with Less,” Capital One and Common Impact, 2010.)
- #29 Without access to these same resources, nonprofits often are not able to tap the needed professional services or build advanced internal systems – let alone secure enough staff bandwidth. And that’s where skilled volunteers can really help to fill those gaps. In fact, the value of skilled volunteer support has been reported to be up to 500% greater than traditional volunteer activities. The nonprofit demand is certainly there - 92% of nonprofits reporting not having enough access to the pro bono resources they need and – so now it’s critical to grow the number of programs and ways that nonprofits can access these skilled volunteers. How else is it good for communities? Provides a skilled and talented volunteer pool Raises awareness of critical community needs Builds infrastructure and nonprofit capacity and improves effectiveness, efficiency and reach Offers direct cost savings Creates quantifiable social impact Understanding community needs allows companies to notice market trends or bring about innovation in their products or services