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2016-02-03 Generating Corporate Sponsorship Support
The document outlines a workshop held on February 3, 2016, focused on generating corporate sponsorship support for events and organizational partnerships. It emphasizes the importance of strategic outreach, identifying assets, and creating partnerships while stressing engagement over direct financial solicitation. Key strategies include tailoring offerings, establishing relationships, and seeking sponsor feedback to improve fundraising efforts.
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2016-02-03 Generating Corporate Sponsorship Support
- 1. Thrive. Grow. Achieve. February3, 2016 Lewis R. Flax, Flax Associates, LLC Generating Corporate Sponsorship Support
- 2. Generating Corporate Sponsorship Support RaffaLearning Community Wednesday, February 3rd, 2016 9:00 AM â 11:00 AM 1899 L Street, NW Washington, DC 20036
- 3. Todayâs Agenda ⢠Currentstatus ⢠Better results ⢠Sponsorship revenue - events ⢠Organizational partnerships and campaigns ⢠One step at a time ⢠Your plans â implementing next steps ⢠Go do it!
- 4.
- 5. Strategy: Events ⢠Corporatedevelopment strategy ⢠Event(s) â Goals/objectives ⢠Barriers to success ⢠Overcoming the barriers ⢠Generating a profit / achieving other objectives
- 6. Limit Offerings ⢠Alignwith prior year / event ⢠Supply vs. demand
- 7. Restrict Benefits ⢠Restrictbenefits of greatest value ⢠Include offerings beyond the event ⢠Force âbuy-upâ as opposed to lower level of support
- 8. Involvement ⢠Others involved â˘Promote others engaged ⢠Spur interest
- 9. Mentality ⢠Frequent questions â˘Leverage for our benefit ⢠Beyond financial support
- 10. Third Party Credibility â˘Reference point ⢠Connection
- 11. âPre-Sellâ Sponsorships ⢠Conductadvance outreach ⢠Gain early commitments ⢠Notify and promote to others
- 12. Seek Input ⢠Draftformat ⢠Edits, comments, and track changes ⢠Seek feedback, value their input, and gain buy-in
- 13. Perfection? ⢠Final product â˘No customization ⢠Time consuming
- 14. A Sense ofUrgency ⢠Deadlines ⢠Others interested ⢠Limited availability ⢠Other options
- 15. Straightforward and Simple â˘List the top two or three benefits ⢠Easy to read and understand ⢠Simple!
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- 18. Fundraising Efforts: Approach â˘Repeated requests â sponsorships/solicitations ⢠Difficult and time consuming ⢠Impact on activities over time
- 19. Corporate Perspective: Outreach â˘Numerous solicitations for dollars ⢠Corporate objectives? ⢠Likely response
- 20. A Change inApproach ⢠Engagement first; dollars second ⢠Platforms and campaigns â not events ⢠Establish a relationship
- 21. Getting Started: IdentifyAssets ⢠Audience(s) ⢠Programs/Events ⢠Communication channels ⢠Others
- 22. Convert Assets toBenefits ⢠Determine assets of interest ⢠Understand benefits from the sponsors perspective ⢠Consider other potential benefits
- 23. Obtain Sponsor Input Solicitfeedback ⢠Specific benefits ⢠Other ways to engage ⢠Successful partnerships ⢠Activation ideas
- 24. Internal Assessment Clarify whatis available for âsaleâ ⢠Ensure alignment with mission and culture ⢠Determine parameters of involvement ⢠Coordinate within your organization ⢠Garner leadership/board support ⢠Respect âOrganizational Tensionâ
- 25. Structure Benefits ⢠Establishplatforms that align with corporate interests ⢠Bundle benefits strategically ⢠Tier packages to incent companies to âbuy- upâ ⢠Restrict benefits of greatest value ⢠Establish other limited offerings at lower levels of support
- 26. Connections ⢠Direct connections â˘Appropriate industries/companies ⢠Focus on top prospects
- 27. Next Steps ⢠Interestin improving results ⢠Time/resources ⢠Strategies and tactics ⢠Actions in the next 30 days ⢠Impact on your organization
- 28. Your Host Lewis Flax âSecure corporate support â Develop strategy / plans to generate revenue â Business development outreach guidance â Offer training, coaching, and consulting â Review of documents and proposals Email: [email protected] Phone: 202 266-2655 (w) 301 922-9309 (c) Web: www.flaxassociates.com
- 29. Questions? Lewis Flax Flax Associates [email protected] (202)266-2655 www.flaxassociates.com