2017 Retail Trend Predictions

2017 Retail Trend Predictions

• 1.
  PREDICTING 2017 RETAIL TRENDS
• 2.
  MEETOUR EXPERTS BRIAN KAVANAGH Senior Director of RetailEvolution THE HERSHEY COMPANY LINA YANG Director of The Hershey Lab THE HERSHEY COMPANY
• 3.
  THECOMMONTHEME FOR RETAIL IN2017 FRICTIONLESS SHOPPING WILL BE IMPERATIVE TO SHOPPERS
• 4.
  MEAL INSPIRATION CONSUMERS WILL SHOP FORMEALS instead of purchasing ingredients to make a meal TREND1
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  MEAL INSPIRATION I expect tosee more grocery stores getting away from the drudgery of ingredient shopping, and, instead, presenting shopping as meal inspiration, either through cooking demonstrations or by offering their own meal kits for consumers to grab and go. – BRIAN KAVANAGH TREND1 “ “
• 6.
  CONSUMERS WILL SHOP ONLINE andpick up their order in store TREND2 CLICK AND COLLECT
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  TREND2 CLICK AND COLLECT Click andcollect grew exponentially fast in 2016, and I think it’s going to be prevalent throughout the marketplace in 2017. – BRIAN KAVANAGH “ “
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  EVERYDAY CONVERSATIONS TREND3 CONVERSATIONAL COMMERCE Brands are becoming apart of NEED A PIZZA? NO NEED TO CALL YOUR LOCAL DOMINO’S PIZZA YOU CAN ORDER THROUGH FACEBOOK MESSENGER
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  TREND3 CONVERSATIONAL COMMERCE Conversational Commerce is away that brands can seamlessly enter into consumers’ conversations. – LINA YANG “ “
• 10.
  PREDICTING 2017 RETAIL TRENDS CONNECT WITH OUR EXPERTS BRIAN KAVANAGH SeniorDirector of Retail Evolution, The Hershey Company LINA YANG Director of The Hershey Lab, The Hershey Company LinkedIn Email LinkedIn Email