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![Link Ad
1. Ad links to a web page
2. Capture leads or direct traffic (SEO)
3. Lead magnet (webinar, whitepaper, free [something], test drive, etc)
4. Call to Action (button linking to external page (eg landing page)
5. Use image, carousel or video
6. Full control of lead capture
7. Hardest to set-up](https://image.slidesharecdn.com/2018ipanswsymposium-socialmediapresentation-180313061947/75/2018-IPA-NSW-Symposium-Feedsy-Social-Media-Presentation-31-2048.jpg)
![Lead Ad
1. Ad links to Facebook form
2. Form is pre-filled (on a mobile)
3. Lead magnet (webinar, whitepaper,
free [something], test drive, etc)
4. Call to Action button
5. Best on mobile
6. Easy to set-up
(but less customisation)
Lead Ad Facebook form](https://image.slidesharecdn.com/2018ipanswsymposium-socialmediapresentation-180313061947/75/2018-IPA-NSW-Symposium-Feedsy-Social-Media-Presentation-33-2048.jpg)
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2018 IPA NSW Symposium - Feedsy Social Media Presentation
The document outlines how social media can benefit small businesses, highlighting various platforms like Facebook, LinkedIn, and Twitter for brand awareness and lead generation. It provides engagement tips, risk management strategies, and basics on Facebook advertising, emphasizing the importance of budgeting time for social media activities. Key takeaways include defining marketing goals and actively engaging both the team and community on social media.
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2018 IPA NSW Symposium - Feedsy Social Media Presentation
- 2. Social Media forSmall Business Steve Holmes • Co-Founder, Feedsy
- 3. We hear thisa lot … “How can Social Media help my business?” “We’ve got a Facebook Page – now what?” “What if I do something wrong and it goes viral!” “Should I be advertising to grow my business?”
- 4. Agenda • How businesscan benefit. • The best channel(s) for you. • Content and Engagement • Managing risk. • Facebook Advertising basics. • How much time? • Q&A. • Feedsy offer.
- 5. Key Benefits ofSocial Media
- 6. Your competitors areusing Social Media
- 7. Your market ison social media (even if you’re not)
- 8.
- 9. Email is notdead (especially on mobiles)
- 10. Facebook: Dinner PartyConversation Business to Consumer Good for: • Brand Awareness • Lead Generation • Retention • Referrals
- 11. Youtube: Personal TV Businessto Consumer Used with other channels is good for: • Brand Awareness • Lead Generation • Sales Conversion • Retention • Expanding Offer • Referrals
- 12. LinkedIn: Networking Business toBusiness Good for: • Brand Awareness • Lead Generation • Retention • Referrals
- 13. Twitter: Niche NewsFeed Business Grape Vine Good for: • Brand Awareness • Lead Generation • Retention • Referrals
- 14. Email: Direct Mail Businessto Person Good for: • Sales Conversion • Retention • Expanding Offer • Referrals
- 15. 1st Choice: Facebook • Fish where the fish are. • User friendly to do. • After set-up, doesn’t take much time. • Start with as little as $1 per day. • Targeted. • Trackable. • It works.
- 16. Facebook Content andEngagement • Be yourself • Be conversational • Encourage your team to get involved (share to their friends) • Be interesting (general topics v talking “shop” at the dinner party) • Be interested (ask questions, respond)
- 17. Be “Interested”: Quickengagement tips People like when you respond to their comments on your posts Like, comment or share other people’s content (as you or your brand) Like Pages or join Groups of your clients
- 18. Be “Interesting”: Contenttypes Created Original content created by you • Photo • Meme • Video • Text • Event (invitation) • (All of the above) Curated Others’ content shared by you • Online Article • Facebook post • Meme • Youtube video
- 19. Original Content Tips Team • Office weddings, birthdays, babies, etc • Celebrations (eg Melbourne Cup, Xmas party) • New team members • Individual milestones Profession • Attending PD event • Media snippets (PR) • Industry trend/impact • Problem topics (empathise with a pain point, need help?) Charity/Goodwill • Celebrate team involvement (eg Biggest Morning Tea) • Pro-bono/charity client profile • Client profile (promote them)
- 20. Memes – showyour human side (match “humour” to your brand) Share popular/funny memes: http://www.memes.com/ Google: Meme (image search) Create your own: http://www.quickmeme.com/caption
- 21.
- 22. Curated Content Tips • Relatable general interest topics (avoid jargony industry articles) • Give reason for sharing (add your own voice) • Be engaging (ask for likes, thoughts/opinions related to the content)
- 23. Managing Risk 1. Controlwhat people post to your Page 2. Dealing with negative comments 3. Block Trolls !
- 24. 1. Control whatpeople post and say
- 25. 2. Dealing withnegative comments For negative posts, comments or emoticons (that meet Facebook guidelines). • Do NOT remove it. • Do NOT get defensive or adversarial. • Do NOT solve on Facebook*. • Do NOT ask for their contact details*. • Do NOT admit guilt. * Good response/comment could be “I am sorry that you feel frustrated. Please email [email protected] so we can help you.”
- 26. 3. Block Trolls Trolls(often strangers) like to randomly pick fights and waste people’s time arguing endlessly about stuff. • Do NOT throw fuel on their fire. • Let your community step in for you • Hide their comment (if it is off-the-wall) • Delete and report their comment (if harmful) • Block them from your Page
- 27. Facebook Advertising Basics Why? • To reach more people. • To reach NEW people. • Cheap. • It works.
- 28. Who is advertisingin Australia?
- 29. Types of FacebookPromos 1. Boosted Post 2. Link Ad 3. Lead Ad
- 30. 1. Boosted Posts 1. Increase reach 2. Good for Brand awareness 3. Increase Page Likes 4. Increase traffic (SEO) or engagement 5. Not best for lead generation. 6. Easiest to do
- 31. Link Ad 1. Adlinks to a web page 2. Capture leads or direct traffic (SEO) 3. Lead magnet (webinar, whitepaper, free [something], test drive, etc) 4. Call to Action (button linking to external page (eg landing page) 5. Use image, carousel or video 6. Full control of lead capture 7. Hardest to set-up
- 32. Link Ad Example Link AdLanding Page Lead Capture Form
- 33. Lead Ad 1. Adlinks to Facebook form 2. Form is pre-filled (on a mobile) 3. Lead magnet (webinar, whitepaper, free [something], test drive, etc) 4. Call to Action button 5. Best on mobile 6. Easy to set-up (but less customisation) Lead Ad Facebook form
- 34. Facebook Audience Targeting 1. Create list manually 2. People who already LIKE your Page. 3. “2” and their friends. 4. Custom (via Facebook Pixels) 5. Lookalike (via email or LinkedIn lists) 6. More likely to engage or visit your website? Demographic Location (radius) Language Age (Range) Generation type Gender Relationship Education Job title Work industry Income Home type Co-inhabitants Ethnicity Parenthood Life events/stage Interests Business Entertainment Family/People Fitness/Wellness Food/Drink Hobbies/Activity Shopping/fashion Sports/outdoors Technology Behaviours Shopping Car purchasing Residential profile Charity Mobile devices Digital activity Media (radio/TV) Travel Expat Financial (personal) B2B
- 35. How much timeshould you spend? 1. Up to you - it depends... 2. Running ads: 30-120 mins per week*. 3. Creating/curating: 10-60 mins per week*. 4. Engaging: 10-60 mins per week. 5. Daily, weekly or monthly (scheduling). * Via agency (or Feedsy): 10 mins per month.
- 36.
- 37.
- 38. Great Content 1. 1-10licensed articles (per week) 2. Create your own StoryMix 3. Review our articles 4. You can add your own stories 5. All auto posted and published
- 39. FeedsyWeb 1. Auto fedcontent (weekly) 2. Branded (logo, colours) 3. Design (mobile responsive) 4. Hosting (included) 5. URL (news.yourdomain.com.au) 6. Calls to action (contact or subscribe) 7. Linked (to main website)
- 40. FeedsySocial 1. Drive traffic(shares link back to you) 2. Easy sharing (content from your news website by anybody at any time) 3. We share for you: 1. Page set-up/tweaks (if needed) 2. 2 personalised shares per week 3. Boosted posts (optional)
- 41. FeedsyMail 1. Auto generated&sent (once a month) 2. Design (mobile responsive) 3. Branded (Logo, colours, message) 4. Personalised (incl. contact name) 5. Analytics (subscribers, opens, clicks) 6. Extra sends and customising (with FeedsyFlash optional extra)
- 42. FeedsyPrint 1. Create ondemand (super easy) 1. Select content (any number of website stories in any order) 2. Title (eg Newsletter, Fact Sheet) 3. Subtitle (eg July 2017, John Smith) 2. PDFs (for print outs) 3. Branded (from news website logo, colours, contact details, etc)
- 43. Key Takeaways 1. Defineyour marketing goals. 2. Put Facebook in your marketing mix. 3. Be interesting and interested. 4. Blog then share (easy with Feedsy). 5. Engage your team and your community. 6. Do not be afraid of risk. 7. Advertise to reach on Facebook. 8. Allocate time (or seek help, eg Feedsy). Steve Holmes [email protected] 0423 020 190 LinkedIn: /steverholmes Facebook: @feedsy.info