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2019 SITEC E-Commerce Class 201: Content Management by Chia Chia
The document discusses content management and its importance in connecting brands with audiences through various forms of content, including traditional media and digital platforms. It emphasizes the significance of video content in boosting engagement and sales while highlighting strategies for effective content creation and distribution. Additionally, it outlines training opportunities for aspiring creators and professionals in marketing and digital content production.
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2019 SITEC E-Commerce Class 201: Content Management by Chia Chia
- 1. CONTENT MANAGEMENT GOAY CHIACHIA 26 March 2019 LEARN. CREATE. INFLUENCE
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- 4. Content Management isa very Broad Term. So what EXACTLY are we talking about here?
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- 6. Any information orexperience that your brand is directing to its audience is content
- 8. Content can appearas any... Text Picture Sound / Music Video or Event
- 9. ON GROUND EVENT FESTIVAL BOOTH STORE ROADSHOW DIGITAL VIDEOS HOWTOs PRODUCT REVIEWS SKITS TUTORIALS INSPIRATIONAL COMEDY PR ONLINE TRADITIONAL DIGITAL PRESS CONFERENCE TELEPHONE E-BLAST SOCIAL MEDIA INFLUENCERS ENGAGEMENT POSTS INSTAGRAM VIDEOS YOUTUBE VLOG FACEBOOK VIDEOS ON SITE MEDIA GUERILLA MARKETING E-SCREENS AMBIENT AD BUS WRAPS BILLBOARDS Content can take the shape or form of any medium... TRADITIONAL PRINT RADIO TV
- 10. ON GROUND EVENT FESTIVAL BOOTH STORE ROADSHOW DIGITAL VIDEOS HOWTOs PRODUCT REVIEWS SKITS TUTORIALS INSPIRATIONAL COMEDY PR ONLINE TRADITIONAL DIGITAL PRESS CONFERENCE TELEPHONE E-BLAST SOCIAL MEDIA INFLUENCERS ENGAGEMENT POSTS INSTAGRAM VIDEOS YOUTUBE VLOG FACEBOOK VIDEOS ON SITE MEDIA GUERILLA MARKETING E-SCREENS AMBIENT AD BUS WRAPS BILLBOARDS TODAY, WE WILL FOCUS ON THESE TWO: TRADITIONAL PRINT RADIO TV
- 11. SO WHAT IS CONTENTMANAGEMENT?
- 12. Content management isa set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium.
- 13. TEXT ALS is acondition Amyotrophic lateral sclerosis (ALS), also known as motor neurone disease (MND) or Lou Gehrig's disease, is a specific disease that causes the death of neurons controlling voluntary muscles Some also use the term motor neuron disease for a group of conditions of which ALS is the most common. To raise funds for ALS and increase awareness of the condition to society, I would like you to support our cause by making a donation to our organisation.
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- 15. If a pictureis worth a thousand words… a video is worth 10,000 words
- 17. Every business mustbe producing content or you are IRRELEVANT.
- 18. Content = Attention= TRAFFIC
- 19. Core to ContentManagement is: Content Strategy (what) Content Marketing (how)
- 20. Why does contentmarketing improve conversions? Content allows you to connect with your customers. Customers crave connections. They want to feel engaged. If you do a good job connecting, it will increase: ● engagement and brand loyalty, ● which will boost conversions and ● increase sales.
- 21. Now, more thanever, it is easier to connect to your customers and distribute your content
- 22. The Facts Speakfor Itself
- 23. More brands aremoving towards Digital and content marketing to target consumers.
- 24. Growth in demandin INFLUENCER MARKETING & CONTENT MARKETING MORE AND MORE BRANDS USE CREATORS/INFLUENCERS TO MARKET PRODUCTS through Youtube, Instagram, and Facebook
- 28. WATCHING VIDEO ISNUMBER 1 ACTIVITY
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- 30. VIDEO Is the mostpowerful and engaging content today
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- 32. “Social media VIDEOgenerates 12x MORE SHARES than text & images combined.” BY: WORDSTREAM
- 33. “Social Media Videosdon’t need to “hard sell” (push) a product. Instead, it is a “soft sell” (pull) for your audience. They want to see and share it because it gives them value.”
- 34. So WHY VIDEO? Becauseeveryone watches it the most
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- 37. 2. Adds Personalityto Your Brand
- 38. 3. Videos ShowcaseYour Products Better
- 39. 4. Videos ProvideVisual Explanations
- 42. 5. Raise RetentionRates on Your Website
- 43. 6. Increase CustomerConversions and Boost Sales
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- 49. SO HOW DOYOU START?
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- 51. CREATE ● Create contentto promote your channel ○ Picture ■ GIFs ■ Posts to FB/IG ■ Ads ○ Videos ■ Teasers/Trailers ● Contests ● Call to Actions Picture Content Call to Action
- 53. CHOOSE ● Decide onPaid Boosting or Organic ● Organic ○ Free ○ DIY sharing
- 54. CONNECT ● Examine Audiences- what are other videos/contents, they engage to the most? ● Examine analytics - what is the source of your traffic, how did they come to your video? Which videos your audience spent most time watching?
- 56. COMMUNICATE ● Engagement -get people to share and repost ● Tap into the relevant Community (gaming, makeup, unboxing, etc). ● Monitor the comments
- 58. CONCLUDE ● Analyze thedata ● Tweak or Replicate successful content and strategies
- 59. How do you manageyour content?
- 60. CONTENT PYRAMID DOCUMENT PILLARCONTENT DISTRIBUTE ACROSS SOCIAL MEDIA REPURPOSE INTO MICRO CONTENT
- 61. CONTENT PYRAMID DOCUMENT PILLARCONTENT DISTRIBUTE ACROSS SOCIAL MEDIA REPURPOSE INTO MICRO CONTENT ONE LONG FORM PIECE OF CONTENT IN VIDEO (VLOG/LIVE VIDEO/TALKSHOW ETC) CREATE SHORT FORM PIECES OF CONTENT (ARTICLES/PICTURES/MEMES/QUOTES/STORIES/COLLAGE/GIFS) DISTRIBUTE ALL CONTENT ACROSS RELEVANT SOCIAL MEDIA
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- 64. Video Content Ideas for Brands HOW TOs/TUTORIALS PRODUCTREVIEWS TIPS & TRICKS TOP 10 TALK SHOW CURATED CONTENT INFLUENCER COLLABORATION NEW IP’s / SERIES INSPIRATIONAL COMEDY
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- 66. Which social mediato use when sharing content? (Post & Story), Post a highlight for Insta video / Post. Story to showcase a snippet and link to the main content. IGTV (Max 10 minutes) Facebook: (Full Video, Pictures, Blogs & Text) YouTube: (Full Video) Uses of Social Media Platforms to Publish Your Video
- 67. 1. DISPLAYING yourcontent
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- 72. Every video hasto be OPTIMIZED to reach maximum result
- 73. “Square videos takeup 78% more space in the News Feed and have consistently outperformed landscape videos by getting 45% more engagement.” BY: HUBSPOT
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- 75. 2. TITLE &SUBTITLE
- 76. “85% of its30-second video views are watched without sound” BY: FACEBOOK MILLENNIAL NEWS
- 77. Videos WITHOUT Title& Subtitle
- 78. Videos WITH Title& Subtitle
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- 80. A good THUMBNAILis worth a thousand words
- 81. Vibrant, contrast & GoodLooking Pictures
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- 87. 4. Power ofDescription
- 88. Have a good caption/ description in your content
- 89. People only focuson the beautiful picture and nothing more.
- 90. It is advisableto include more words to make your story more appealing. To make the whole content pops and better connect to your audience.
- 91. Include Call toAction
- 93. Tagging other peoplewill INCREASE ENGAGEMENT.
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- 95. “With approximately 70%of Instagram content going unseen and out of user’s feeds, hashtags help increase discoverability & visibility.” BY: FACEBOOK MILLENNIAL NEWS
- 96. People must firstNOTICE you before they can INTERACT with you
- 97. Post a Picture Putrelevant #hashtags Appear on #hashtags pages
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- 102. WANT TO KNOWMORE?
- 103. Asia’s Premier CreatorsTraining Programme WHO WE ARE We are Asia’s Premier Creator Training Programme. We empower future creators with the right skills and knowledge to have a career by creating compelling videos to succeed in the digital world. Our online training videos and on-ground workshops are conducted by the best digital content producers in Asia.
- 104. “ 104 TOPICS TAUGHT CREATIVE Storytelling for brands Video Ideation BrandValues Video Platforms CAMPAIGNS Campaign brief Strategy Objectives Awareness Call to Action HOW TO GO VIRAL Secrets to success Reaching your target Demographic Viral Seeding Marketing PR TRENDS & ANALYSIS What’s hot Campaign Monitoring Measurements Engagement CORPORATE TOPICS SOCIAL MEDIA MANAGEMENT Strategy & Planning How to work with influencers Who to work with Platforms ONLINE ADVERTISING Branded content Influencer Marketing Online ads Boosting
- 105. “ 105 WHO SHOULD ATTENDOUR COURSES CORPORATE Managers and staff in the following departments: ● Marketing & Promotions ● Public relations ● Corporate Communications ● Publicity ● Social Media ● Digital Marketing ● Creative ● Advertising ● Events/on ground activation ● Strategy & Planning CREATORS Anyone from 15 years of age and above: ● Aspiring video creators who do not yet have an online video channel ● Newly launched creators who want to learn more on how to improve their content and grow their channel ● Video creators who want to learn how to increase their subscribers and monetise further ● Social media influencers/KOLs (like instagrammers) who want to become video creators ● Talents - actors, models, singers, dancers, speakers, etc who want to go online with video ● Filmmakers / directors ● Video producers ● Social media managers ● Students of communications, media, marketing, and PR
- 106. 106 TOPICS TAUGHT CREATIVE Building your channel Direction Inspiration USP Branding Storytelling Performance Genre PRODUCTION Filming Editing Music/Sound Graphics Camera Techniques Apps Software Equipment BUILDING AUDIENCES Engagement Increase subscribers SocialMedia Platforms Themes & Formats Strategy Marketing/PR MONETISATION Youtube Branded Content Merchandise Onground events Collaborations Partnerships CREATORS TOPICS YOUTUBE OPTIMISATION Analytics Working with an MCN SEO Tagging Keywords Copyright BRANDED CONTENT How to work with Brands/ Agencies Budgeting Objectives Social Media Strategy
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