Download as PDF, PPTX
![Resources
● The Ultimate Guide To Optimizing Your Donor Lifecycle
● [ASK AN EXPERT] What's A Good New Donor Acquisition Rate?
● Go MICRO And Improve Your Response Rates in New Donor Acquisition
● Acquire New Donors and Create an Engaging Donor Journey
● 10 Ways to Find New Donors for Your Nonprofit Organization
● 4 Ways to Acquire and Retain Millennial Donors
● 4 Tips for Small Shops to Find Donor Prospects
● Where Do You Get Your Best Donors?
● How To Avoid A Catch-And-Release Acquisition Strategy And Create One That Retains
New Donors
● [WEBINAR] Donor Retention](https://image.slidesharecdn.com/copyof2022-10-19moderntipstoboostdonoracquisitionminushiddenslides-221019182224-d2ac3491/75/2022-10-19-Modern-Tips-to-Boost-Donor-Acquisition-minus-hidden-slides-pdf-33-2048.jpg)
Uploaded byBloomerang
2022-10-19 Modern Tips to Boost Donor Acquisition (minus hidden slides).pdf
Diana Otero discusses modern tips for donor acquisition. She outlines the donor lifecycle, which includes three stages: donor acquisition, donor retention, and donor upgrade. Otero then provides strategies for building a donor acquisition plan, including setting metrics, identifying acquisition channels, creating an action plan with SMART goals, and cultivating new donors. She concludes by offering tips for putting the acquisition strategy into practice, such as leveraging an organization's CRM and existing supporters, conducting prospect research, and analyzing acquisition results with reporting.
More Related Content
Similar to 2022-10-19 Modern Tips to Boost Donor Acquisition (minus hidden slides).pdf
![Amazon Account Audit by Rey Benaid [Amazon PPC Expert]](https://cdn.slidesharecdn.com/ss_thumbnails/amazonppcexpert-accountaudit-reybenaid-251028095011-f4d63eab-thumbnail.jpg?width=640&height=640&fit=bounds)
2022-10-19 Modern Tips to Boost Donor Acquisition (minus hidden slides).pdf
- 1. OCT 19, 2022 ModernTips for Donor Acquisition Diana Otero, Product Marketing Manager
- 2. Diana Otero Diana Oterois a Product Marketing Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit organization driven and powered by volunteers. Product Marketing Manager
- 3. For a limitedtime only, when you buy Bloomerang we’ll delay your first payment until January 2023! Buy Now, Pay in 2023! TERMS & CONDITIONS: ● Buy Now, Pay in 2023 Promo expires October 31st. ● Offer only applies to new Bloomerang customers purchasing a Standard database with any SmartStart Implementation package. . https://bloomerang.com/bnpl
- 4. Agenda 1. 2. 3. 4. The Donor Lifecycle Resources& Q&A Donor Acquisition Building a Strategy for Donor Acquisition 5. Putting Your Strategy into Practice
- 5.
- 6.
- 7.
- 8. Three Stages of theDonor Lifecycle Donor Acquisition Collecting contacts to cultivate into donors, and welcoming new donors to your organization Donor Retention Keeping donors engaged to prevent them from lapsing Donor Upgrade Continuing to cultivate your donor relationships and inspire recurring or major givers
- 9.
- 10. Does your organizationcurrently have a documented Donor Acquisition strategy? Do you know how many new donors you acquire year-over-year? POLL
- 11. Continue to engagethem with your organization to create lifelong donors and advocates. Continue to introduce them to your organization, show them what impact you’re making, and nurture them toward a first gift. Contacts Donors
- 12. Building Your Donor Acquisition Strategy Metrics Determine yourcontact acquisition rate Determine your donor acquisition rate Determine your donor conversion rate Acquisition Channels Events Campaigns Source Action Plan Set SMART goals Cultivation plan for new contacts & donors Document
- 13. Metrics CONTACT ACQUISITION How manynew contacts are you adding month over month or year-over-year? DONOR ACQUISITION How long does it take for a new contact to become a first-time donor? DONOR CONVERSION
- 14. Events ● By participant ●By team leader, table host, etc. ● By levels of participation ● By event (e.g. Spring Gala vs 5K) Campaigns ● Specific funds ● Membership ● Recurring giving Source ● In-person meetings ● Phone calls ● Events ● Direct mail ● Website ● Advocacy Acquisition Channels Here are a few fundraising and participation channels you can analyze for your donor and contact conversion rates: How does your organization acquire new donors?
- 15. SMART Goals Specific. Isthe goal detailed enough to be useful? Measurable. Can you assess whether you’ve reached the goal? Attainable. Is the goal both ambitious and realistic? Relevant. Does the goal relate to your nonprofit’s mission? Time-based. Is there a set deadline for achieving the goal?
- 16. New Donor CultivationTimeline (90 Days)
- 17. Putting Your Strategy intoPractice
- 18. Putting Your Strategy into Practice Startwith a solid foundation of data Data management Reports Invest in Prospect Research Wealth indicators Philanthropic indicators Make the most of your CRM Leverage your existing supporter base Segment and send personalized communications Use online giving platforms Record engagement activities Analyze data with reporting
- 19. Prospect Research Wealth indicators Thisdata can help you estimate a prospect’s financial capacity to give. Publicly available data including real state ownership, stock holdings, business affiliations, and past political contributions. Philanthropic indicators These markers can indicate a prospect’s warmth or affinity towards your mission. Common philanthropic indicators include past donations to and involvement with similar nonprofit organizations, as well as personal information like hobbies and interests. Prospect Research: The Source of Sustained Fundraising Success Guide
- 20. Bloomerang + DonorSearch Generosity Generosity Details ●Largest Charitable Gift ● Wealth Capacity ● Has Business Affiliation ● Annual Fund Likelihood ● Major Gift Likelihood
- 21. Make the most ofyour CRM Leverage your existing supporter base ● Look for contacts who are engaged with your organization and haven’t given yet. ○ Pair this information with prospect research data ● Reactivate lapsed donors ○ LYBUNT ○ SYBUNT ● Turn supporters into fundraisers ○ Report on relationships
- 22. Make the most ofyour CRM Segment and send personalized communications ● What channels are you planning on using? ● How often are you sending communications? ● Some ideas: ○ Show potential donors how your nonprofit uses donations. ○ Share an engagement piece like a survey or petition. ○ Share a story that focuses on a need.
- 23. Make the most ofyour CRM Use online giving platforms ● Feature a donation button prominently on your website. ● Make your online donation page visually appealing and easy to find and navigate. ● Clearly identify various donor levels and their respective benefits. ● Highlight a suggested giving level on your donation page. ● Encourage monthly giving. ● Make sure your donation page is secure and mobile-friendly. ● Turn supporters into fundraisers with peer-to-peer fundraising.
- 24. One-time and recurring donation optionsside-by-side
- 25.
- 26.
- 27.
- 28. Let your personality shinethrough!
- 29. Make the most ofyour CRM Record engagement activities ● Event attendance ● Volunteer activities ● Social media ● Emails Take advantage of every opportunity to engage with your contacts. Everyone is a potential donor.
- 30. Make the most ofyour CRM Analyze data with reporting ● How are you progressing toward your goals? ● Which campaigns yield the best results? ● Keep track of your donor acquisition and donor conversion rates.
- 31. For a limitedtime only, when you buy Bloomerang we’ll delay your first payment until January 2023! Buy Now, Pay in 2023! TERMS & CONDITIONS: ● Buy Now, Pay in 2023 Promo expires October 31st. ● Offer only applies to new Bloomerang customers purchasing a Standard database with any SmartStart Implementation package. . https://bloomerang.com/bnpl
- 32. Would you likea follow-up to learn more about how Bloomerang can help you and your organization? POLL
- 33. Resources ● The UltimateGuide To Optimizing Your Donor Lifecycle ● [ASK AN EXPERT] What's A Good New Donor Acquisition Rate? ● Go MICRO And Improve Your Response Rates in New Donor Acquisition ● Acquire New Donors and Create an Engaging Donor Journey ● 10 Ways to Find New Donors for Your Nonprofit Organization ● 4 Ways to Acquire and Retain Millennial Donors ● 4 Tips for Small Shops to Find Donor Prospects ● Where Do You Get Your Best Donors? ● How To Avoid A Catch-And-Release Acquisition Strategy And Create One That Retains New Donors ● [WEBINAR] Donor Retention
- 34. Upcoming Webinars ● Endof Year Giving Strategy ● Giving Tuesday Strategies ● Giving Tuesday Matching Gifts ● Donor Retention Keep an eye out for these webinars in our Nonprofit Success series leading up to Giving Tuesday!