Download as PDF, PPTX
![Resources
● The Ultimate Guide To Optimizing Your Donor Lifecycle
● A Guide to Donor Retention
● How To Avoid A Catch-And-Release Acquisition Strategy And Create One That Retains
New Donors
● [WEBINAR] Donor Retention](https://image.slidesharecdn.com/2023-02-22trackdonorengagementandboostyourfundraisingefforts-230222195824-704fbeba/75/2023-02-22-Track-Donor-Engagement-and-Boost-Your-Fundraising-Efforts-pdf-20-2048.jpg)
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2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf
Diana Otero presented on tracking donor engagement and boosting fundraising efforts. She defined donor engagement as measuring all aspects of a donor's relationship, including giving history, email interactions, volunteer hours, and more. This engagement data provides valuable insights for fundraisers. She discussed how engagement leads to increased donor retention rates. Specifically, engaged repeat donors have higher retention rates than new donors. Otero outlined six benefits of tracking engagement, such as segmenting donors and creating personalized outreach. She also provided examples of engagement signals fundraisers can measure, like donation amounts and survey responses, as well as strategies to improve engagement through events, communications, and recognition.
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2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf
- 1. FEBRUARY 22ND, 2023 TrackDonor Engagement and Boost Your Fundraising Efforts Diana Otero, Product Marketing Manager
- 2. Diana Otero Diana Oterois a Product Marketing Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit organization driven and powered by volunteers. Product Marketing Manager
- 3. Agenda Tuesday, September 13th 1. 2. 3. 4. Welcome Whatis “Donor Engagement”? Donor Engagement “Signals” Donor Engagement Strategies 5. How Bloomerang Can Help 6. Q&A
- 4. What is “DonorEngagement”? It’s not just donating Measures all of the things that make up a complete donor profile Powerful data for fundraisers
- 5. How do youcurrently track donor engagement? (multiple choice) ● Giving History ● Email Opens/Clicks ● Volunteer Hours ● CRM tracks this for me automatically ● I’m not sure. Where do I start? POLL
- 6. Why is engagementso important? Donor Engagement => Donor Retention Cultivate and retain the donors you already have. Nurture long term donors.
- 7. Why is engagementso important? New Donor Retention Rate Repeat Donor Retention Rate
- 8.
- 9. 6 Benefits ofTracking Engagement Divide your donor database into meaningful and actionable segments. Create more personalized acknowledgments and solicitations that resonate with donors. Identify potential major donors. Identify potential volunteers, influencers, and advocates. Head off potential lapses. Measure your progress.
- 10.
- 11. Donor Engagement Signals Donor Engagement Recencyor pattern of giving Years given Donation method Recent upgrade or downgrades Events attended Hours volunteered Stated communication preference Matching gift eligibility Survey responses Website visits Email subscription status Email open rate Email click-through rate Social media following status
- 12. Donor engagement signalexamples Lapse Risk Signals Unsubscribed from email newsletter Has not donated in a few months Major Prospect Signals Recently submitted a survey response Upgraded their annual donation amount to $5k
- 13.
- 14. 10 Donor EngagementStrategies 1. Invite donors to events. 2. Encourage donors to volunteer. 3. Share impact. 4. Call donors to express your appreciation. 5. Send out surveys asking for donor feedback. 6. Reach out via email. 7. Follow them on social media. 8. Engage board members in donor appreciation. 9. Feature major donors in newsletters or press releases. 10. Feature supporters on a donor wall (virtually!)
- 15. 5 questions toask yourself… 1. Are you focusing on your donors’ preferred communication channels? 2. Is your style and tone appropriate for your targeted audience? 3. Does your donor engagement reflect and respond to the donors’ perspective or to your organization’s internal operations? 4. Are you using terms that are familiar within the nonprofit industry or speaking to your donors in the way non-fundraisers (“humans”) communicate? 5. Does your donor engagement elicit an emotional response or is it just a broadcast message explaining your needs?
- 17. Donor Engagement SuccessStory “…when we switched to Bloomerang in 2016, we saw a 19% increase in revenue.”
- 18.
- 19. Would you likea follow-up to learn more about how Bloomerang can help you and your organization? POLL
- 20. Resources ● The UltimateGuide To Optimizing Your Donor Lifecycle ● A Guide to Donor Retention ● How To Avoid A Catch-And-Release Acquisition Strategy And Create One That Retains New Donors ● [WEBINAR] Donor Retention
- 21.