1. Qualitative analysis in social
sciences
Week 2: Different approaches to designing qualitative research
2. Overview of today’s session
• Recap from last week
• Underlying assumptions
• Pragmatic approach
• Exercise
3. Recap from last week
• What is qualitative research?
• What is the difference between qualitative data collection and
qualitative analysis?
• What types of research questions are best suited to a qualitative
analysis?
5. Getting started
• Qualitative research and the techniques we use are strongly
embedded in:
• Ontological and theoretical assumptions
• Specific stances regarding epistemology and methodology
6. Ontology
• Ontology = “the nature of social reality—
claims about what exists, what it looks like,
what units make it up and how these units
interact with each other.” (Blaikie, 2007)
• Components of ontology:
• Presumptions about basic entities of
the social world
• Presumptions about the relationship
among these entities
• Understandings of cause and causation
7. Presumptions about basic entities of the
social world
• Two principled alternatives:
• Materialism: most fundamental fact about our
existence is the nature and organization of material
forces
• Idealism: emphasize the role of human/social
consciousnesses in our existence and dominant
forms of knowledge, ideas, and values
8. Relationship among entities
• Two main alternatives: holism and
particularism
• Holism: behaviour of particular
elements is shaped by the entire system
• System is more than the sum of
individual parts
• Particularism: individual elements and
their internal traits main determents of
those interactions
• System is the sum of interactions of
individual parts
9. Epistemology
• Epistemology: “a view and justification for what can be regarded as
knowledge—what can be known, and what criteria such knowledge
must satisfy in order to be called knowledge rather than belief.”
(Blaikie, 1993)
• Two main “schools”:
• Positivism
• Intepretivism
10. ‘Truth seekers’ vs ‘sense makers’
• Truth seekers: develop and test hypotheses and models that
correspond to the main features of our society
• What kinds of questions?
• Sense makers: develop paradigms and theories that provide
orientation through interpretations of our society
• What kinds of questions?
14. Don’t worry, be pragmatic
• Social scientists have different research goals: the important part is
translating them into research questions
• Each research question likley has an epistemic approach that is most
appropriaite for helping answer the question
• Developing such a ‘pragmatic’ apporach thus includes three components:
• Research goal expressed as precise question
• Identifying the type of knowledge we want to obtain
• The principles and procedures for acquring and evaluating that knowledge
16. So, how do we get started?
• Quick recap from Pfeifer & Dolan (2023) (*** great resource ***)
• What are the main types of qualitative research questions?
• Define the following:
• Credibility
• Transferability
• Dependability
• Confirmability
17. Observe, search, and read
• Do lots of ‘desk research’ and
reading about your area of interest
• Find your ‘angle’…qualitative
research should have the potential to
fill a knowledge gap
• After you identify a topic, try to find
out as much info as possible…how?
18. Developing a research question
• Why do you need a research
question?
• What if you aren’t sure about
your research question?
19. Techniques for developing a research
question
• Four main approaches:
• Theory-driven
• Topic-driven
• Topic and theory-driven
• Puzzle-based
20. Decide on a research design
• Think back to the first part of today’s lecture -> what kind of
knowledge do you want to generate?
• What is apporpriate depends on many factors:
• Knowledge gap, research question, study design, and methods
• What do I need to do to answer my RQ?
• How will my data provide the rich insight I need?
• To whom do I want to generalize my findings?
21. Collect and analyse data
• Data can be collected in a variety of ways, including surveys,
interviews, and focus groups, as well as audio and video recordings
• To decide what methods to use for data collection, it is helpful to
consider what you aim to learn -> back to the research question!
24. To summarize
• Each research question is
accompanied by its own
epistemological principles and
ontological assumptions…this
will shape your analytical
choices, data collection methods,
etc.
• Many different ways to develop
research questions…do what
works for you!
• Research is not linear