Downloaded 25 times
Uploaded byRui Morais
26 social-media-marketing-trends-for-2013-121220195421-phpapp02
This document summarizes 26 social media marketing trends for 2013. Some of the key trends include the rise of mobile platforms for social media use and commerce, increased use of location-based marketing, bigger social media budgets, greater focus on content curation and video/image content, and the integration of social media monitoring into marketing strategies. Social media will also continue growing in importance for brand management and customer experience/support.
More Related Content
26 social-media-marketing-trends-for-2013-121220195421-phpapp02
- 1. 26 Social mediamarketing trends for 2013 Priit Kallas Dreamgrow.com
- 2. Every year Ihave compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 are all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
- 3. Social technologies willbe at the heart of everyday life and business environment. social everything
- 4. The triggers forthis are obvious: it’s easy to use, requires little mental effort, makes you feel good and connected. Social media as entertainment
- 5. Social TV User interaction will be fed back into live shows or inspire plot changes in TV series.
- 6. Read all aboutit! News will become social! News sites will crunch data from social interactions to deliver more targeted news.
- 7. Second screen shopping Marketers will create models that have the potential to turn any TV program into an infomercial.
- 8. Social commerce Social media will allow consumers to get real user experience before making purchase decisions.
- 9. mobile everything Mobile platforms on tablets and smartphones will enable second screen media consumption and local services.
- 10. Advertising on mobile devices Facebook and Twitter will be leading the way try to figure out how to present ads on mobile.
- 11. Mobile first in web and add social Making your site mobile-friendly will give you an edge over your more old-fashioned competitors.
- 12. Local Location based marketing on mobile devices will become one of the most important channels to get new and repeat customers.
- 13. BIG data gets Bigdata will combine and mine social different sources from offline purchases to web behaviour and social with location context.
- 14. The spending should at least double (if not triple) by the Social mediaend of 2016. budgets will grow
- 15. C-level demands tosee social The more money goes into social media marketing the more important it is to show the results. media marketing ROI
- 16. Social media advertisingwill grow As Twitter and Facebook will be offering more advertising solutions, marketers are going to spend more.
- 17. Social media integration with othermarketing Creating social media connection with other marketing will get you better results for the same budget.
- 18. Social reputation management To engage consumers brands start to use social causes, economic, and environmental issues as the backbone of their campaign strategies.
- 19. Content creation inside yourcompany Combine the management of content creation, blogging, social media, SEO, paid search and advertising.
- 20. Content curation anddiscovery Curation will create an impression of being in the know, a central hub and a valued resource in your area.
- 21. Short videos and Images,videos and infographics point in the direction of ever instant gratification increasing information overload.
- 22. Targeting, personas and context Targeting content, selecting the right context and time will get you a lot more results from the same budget.
- 23. Social media monitoring tools combined with business metrics will lead to better understanding of the value of social interaction. Social media monitoring
- 24. Customer support on social media Most of the questions posted in social media are left unanswered.
- 25. Social CRM SCRM is predicted to takes up grow at staggering 21% compound annual growth rate in the next five years. speed
- 26. Your brand’s interaction willbe visible and discussed whether you like it or not. Brand is customer experience
- 27. Your social media footprintwill grow Everything you do: what sites you visit, using social networking sites,your mobile usage, purchase behaviour, can and will be tracked.
- 28. Facebook will getto 1,500,000,000 users Facebook will figure out how to make ton of money from that billion plus users.
- 29. Images used 1 Binoculars by Deana 17 Chained by Daniel Kramer 26 Go with the flow by Ibrahim Iujaz 2 Dreamgrow by Mart Kingissepp 18 Alcoholic dream by George Crux 27 Footprints by Peter Nijenhuis 3 Sunset Over Western S.America by NASA 19 The Anxious Type by JD Hancock 28 Facebook growth by Niall Kennedy 4 Audience at a Theatre by Kimberlee Kessler 20 Crayons 1 by Scienceatlife 29 Meaw by Sergiu Bacioiu 5 Old TV stuff by Gustavo Devito 21 Dia Mundial da Fotografia 1 by Estadão.com.br 6 News by Sam LeVan 22 On target by Hans Splinter 7 Galaxy S3 Showcase by SamsungTomorro 23 Outbound by Thomas Hawk 8 Look Anniversario by Motivi 24 Sad friend by Aleksandra P 9 Device Love by Luke Wroblewski 25 People series by ilke 10 Smartphone era by Stefanie Maria 11 CrossRoad by Serge Kij 12 Compass Study by Calsidyrose 13 Network spheres by Gerard79 14 Money by Dani Simmonds 15 Businessmen by Ross Orr 16 Advertising Dept Truck by Kevin Trotman
- 30. dreamgrow.com Created by Priit Kallas, Dreamgrow Digital ￇ follow us on Twitter @dreamgrow