maximise your web marketing B2B SOCIAL NETORKING WITH LINKEDIN

Editor's Notes

• #2: Paul Tansey/ Tall Pansey Memory Hook
• #3: Founded in December 2002 and launched in May 2003 As of October 2009, LinkedIn had more than 50 million registered users, [2] spanning more than 200 countries On June 17 , 2008 , venture capital firms purchased a 5% stake in the company for $53 million, giving the company a post-money valuation of approximately $1 billion
• #4: 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita, outside of the United States, at 30% Average age 41 Average household income $109,000 (£65,600) 46% are business decision makers
• #5: What it is It is about going online, joining a networking site like Facebook or Linkedin and creating a personal profile so that you connect your profile with the profiles of others you know. As you link to others, you get to see who they are linked to and in turn who links to them. This way you can browse each others’ contacts and find interesting people to meet and to do business with. Because everybody maintains their own information, you build up an online contacts database that is always up-to-date and which you can access anywhere you can connect to the internet – including on your iPhone and other smart phones. Contact tools such as e-mail are provided but usually in such a way as to discourage SPAM and those who would abuse the tool to consistently annoy others. Nobody wants to join a network to increase the amount of SPAM they receive. Usually, whenever you update your profile your contacts are advised of your update, so it becomes an effortless way to communicate with others and to see what your contacts are up to. It’s a self-policing community and users can report those who misbehave, leading ultimately to serial offenders being banned or removed. Community members can endorse each others work and provide references for others to see. They can make and assist with introductions to others and join groups to find people with similar interests – forming groups to discuss specialist topics and interests Online networking is actually fun and fulfills a need in all of us to feel part of a tribe or community – we are social animals and this tool allows us to enjoy and gain benefit from our business networks in a way that would be impossible - or at least hugely time consuming – in any other way. Networks usually allow businesses to have a presence too, a separate profile to which team members can be attached and from which customers and potential customers can gain background information. What it isn’t A silver bullet. An opportunity to overtly sell at people
• #6: What it is It is about going online, joining a networking site like Facebook or Linkedin and creating a personal profile so that you connect your profile with the profiles of others you know. As you link to others, you get to see who they are linked to and in turn who links to them. This way you can browse each others’ contacts and find interesting people to meet and to do business with. Because everybody maintains their own information, you build up an online contacts database that is always up-to-date and which you can access anywhere you can connect to the internet – including on your iPhone and other smart phones. Contact tools such as e-mail are provided but usually in such a way as to discourage SPAM and those who would abuse the tool to consistently annoy others. Nobody wants to join a network to increase the amount of SPAM they receive. Usually, whenever you update your profile your contacts are advised of your update, so it becomes an effortless way to communicate with others and to see what your contacts are up to. It’s a self-policing community and users can report those who misbehave, leading ultimately to serial offenders being banned or removed. Community members can endorse each others work and provide references for others to see. They can make and assist with introductions to others and join groups to find people with similar interests – forming groups to discuss specialist topics and interests Online networking is actually fun and fulfills a need in all of us to feel part of a tribe or community – we are social animals and this tool allows us to enjoy and gain benefit from our business networks in a way that would be impossible - or at least hugely time consuming – in any other way. Networks usually allow businesses to have a presence too, a separate profile to which team members can be attached and from which customers and potential customers can gain background information. What it isn’t A silver bullet. An opportunity to overtly sell at people
• #7: What it is It is about going online, joining a networking site like Facebook or Linkedin and creating a personal profile so that you connect your profile with the profiles of others you know. As you link to others, you get to see who they are linked to and in turn who links to them. This way you can browse each others’ contacts and find interesting people to meet and to do business with. Because everybody maintains their own information, you build up an online contacts database that is always up-to-date and which you can access anywhere you can connect to the internet – including on your iPhone and other smart phones. Contact tools such as e-mail are provided but usually in such a way as to discourage SPAM and those who would abuse the tool to consistently annoy others. Nobody wants to join a network to increase the amount of SPAM they receive. Usually, whenever you update your profile your contacts are advised of your update, so it becomes an effortless way to communicate with others and to see what your contacts are up to. It’s a self-policing community and users can report those who misbehave, leading ultimately to serial offenders being banned or removed. Community members can endorse each others work and provide references for others to see. They can make and assist with introductions to others and join groups to find people with similar interests – forming groups to discuss specialist topics and interests Online networking is actually fun and fulfills a need in all of us to feel part of a tribe or community – we are social animals and this tool allows us to enjoy and gain benefit from our business networks in a way that would be impossible - or at least hugely time consuming – in any other way. Networks usually allow businesses to have a presence too, a separate profile to which team members can be attached and from which customers and potential customers can gain background information. What it isn’t A silver bullet. An opportunity to overtly sell at people
• #8: What it is It is about going online, joining a networking site like Facebook or Linkedin and creating a personal profile so that you connect your profile with the profiles of others you know. As you link to others, you get to see who they are linked to and in turn who links to them. This way you can browse each others’ contacts and find interesting people to meet and to do business with. Because everybody maintains their own information, you build up an online contacts database that is always up-to-date and which you can access anywhere you can connect to the internet – including on your iPhone and other smart phones. Contact tools such as e-mail are provided but usually in such a way as to discourage SPAM and those who would abuse the tool to consistently annoy others. Nobody wants to join a network to increase the amount of SPAM they receive. Usually, whenever you update your profile your contacts are advised of your update, so it becomes an effortless way to communicate with others and to see what your contacts are up to. It’s a self-policing community and users can report those who misbehave, leading ultimately to serial offenders being banned or removed. Community members can endorse each others work and provide references for others to see. They can make and assist with introductions to others and join groups to find people with similar interests – forming groups to discuss specialist topics and interests Online networking is actually fun and fulfills a need in all of us to feel part of a tribe or community – we are social animals and this tool allows us to enjoy and gain benefit from our business networks in a way that would be impossible - or at least hugely time consuming – in any other way. Networks usually allow businesses to have a presence too, a separate profile to which team members can be attached and from which customers and potential customers can gain background information. What it isn’t A silver bullet. An opportunity to overtly sell at people
• #9: We’re all here because we’re networkers. Networking isn’t easy – many people find it uncomfortable and self-promotional LinkedIn is a tool for networkers. Critical mass/ 50 Million users/ 1 million additional users a month! Some of us use it already Many of us a just scratching the surface It’s evolving REALLY fast
• #10: There are
• #16: Describe your self as you would like to be found (even if it might seem a little arrogant) Use the Google search tool if that helps… Ensure you have a photo of you looking as good as possible