2b

2b

• 1.
  2. How effectiveis the combination of your main product and both ancillary texts?
• 2.
  TitleThe title inall of the texts is the same to indicate that the adverts are advertising the program that they should be.“Find out with what have you BEAN drinking?”
• 3.
  Channel and schedulingOurdocumentary would be broad casted on channel 4. The branding is the same and all three stick to the codes and conventions of channel 4 documentaries.The time features in both ancillary texts which adds coherence across the package.“Tuesday at 8.30 pm on 4”
• 4.
  VoiceoverThe voice overthat we used for the program is the same voice over as the one we used in the advert which adds continuity to the combination of products and shows clearly that the texts belong together.
• 5.
  SloganOur slogan isused in both our ancillary texts which portrays the same message in them all.“Wake up and smell the coffee”
• 6.
  Clear links tothe program.We used extracts from the documentary in the radio advert linking the two text together.The print advert captures the essence of the documentary in one picture which clearly links to the subject matter.If we were to challenge the channels codes and conventions of print adverts we could have used the coffee beans to shape the title which would have linked to the documentary title.“It started of in America first and California”“It can have detrimental health affects”
• 7.
  When and wherethe adverts playedWe decided that we could advertise this program on the new program spotify which many people use, it will appeal to the correct audience and the listener will have to listen to the advert and therefore will possibly be more inclined to watch the documentary. Both adverts can be broad casted on spotify.