Nature's Way Cooperative (NWC) in Fiji, established in 1995, serves as an agribusiness model supporting the fruit and vegetable export industry. The cooperative focuses on public-private partnerships, strong leadership, and innovation to enhance profitability and quality for its members, enabling them to successfully engage in both export and local markets. NWC facilitates the export of various produce while also providing better local market services, highlighting the benefits of a thriving export industry.