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3 Online Anchors
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- 2. 3 Online Anchors Every Business Needs
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- 4. Why Do INeed A Website? The value of internet real estate The importance of personal branding The 24/7/365 presence The ability to go global The significance of being recognized The marketing phenomenon The center of your online world
- 5. The Value ofInternet Real Estate Entrepreneurs who conduct home business meetings are subject to limitations. Entrepreneurs who conduct business on Main Street carry huge overhead.
- 6. http://MyName.com My homeand or store is always open The street is accessible to over 3 billion Only 11.9% of all Network Marketing happens here so far Online business continues to grow despite the economic condition making your online sites more valuable The cost to start is ridiculously low You can start easy and learn over time
- 7. The Importance ofBranding Website/Blog Search Engines Directories/Bookmarks Web 2.0 Sites
- 8. Who are youand why do I care? You control the perception The image can be crafted You can look good and be honest Offer the ‘Expert’ perception Create designer information Speak specifically to your niche Answer FAQ once Become a unique leader Share and inspire ‘Vision’ Become identifiable Share stories/experiences Easy to understand and relate Always build in ‘Direct Response’
- 9. The Attraction PrincipleYour business reflects your interests, concerns, values, desires etc… If who you are is clearly evident from your site, you’ll resonate with others like you. Your site should be exciting to you. If I clean and prepare my home before my guests arrive, they’ll feel welcome, they’ll want to stay and come back to visit again.
- 10. The Exclusivity PrincipleBy definition a niche doesn’t include everyone and you don’t want everyone. We really only want a small fraction of everyone, and should expect that only 20% of those people will do anything. If pride isn’t an issue we won’t take it personally. Be willing to make this point up front.
- 11. Only 1 Decisionto make Who you choose to host your site is the only real decision you need to make. Your URL or Domain name is typically included when you buy a hosting plan. The cost varies from host to host and service to service.
- 12. Automatically Not onlycan your site attract prospects, customers or clients 24/7/365 but can be set up to automatically make money. My #1 goal is to empower people to leverage the internet through automation to free their time.
- 13. Your niche maybe narrow, but the World Wide Web makes it deep.
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- 15. The Local BusinessWebsite Google started putting maps everywhere Most searches pull up local results People are online to save time They can ‘Know’ you before they ‘Meet’ you You can impress them and serve them before doing business with them
- 16. Internet Marketing Theend of interruption marketing Giving unlimited growth potential to home business owners Sitting in the cross hairs of e-commerce Identifying, targeting and serving a very select audience Bonding and building relationships with people we haven’t and may never meet
- 17. Marketing is nothingmore than bringing the Product or Service people want, within reach. “ I’d rather shop on line than play with toys!”
- 18. Your budget doesn’thave to be huge… to get spectacular results.
- 19. Marketing is EssentialWithout marketing no one will ever find you… word of mouth is marketing… word of mouth on the world wide web is what’s known as ‘Viral Marketing.’
- 20. How It LooksYou.com AOL myspace youtube Linkdin Twitter FB Ping Google Yahoo
- 21. Why Begin Here?If you want to attract visitors online, you need a place they can meet you and get comfortable with you. Even if you own a company that’s already branded, getting to know the owner makes them feel like an insider. If this is done right you’ll build a following that will only keep growing.
- 22. 3 Tips forBuilding Content is key. Keep to one theme with one main keyword. Use your pages for sub keywords that support the main theme. Create a new site for a new subject. http://DavesGreenCleanGoo.com http://DavesSportsJuice.com
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- 24. Get a copyof our Ebook today at: http://DavidBeairsto.com/consulting