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30 Ideas to Amplify Your Millennial Participation
- 1. 30 Ideas toAmplify Your Millennial Participation Josh Robertson and Brian Gawor
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- 3. Ruffalo Noel Levitz TargetedDigital Advertising Reach your supporters where they spend their time 1 Source: M+R 2016 Benchmarking Report
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- 5. Ruffalo Noel Levitz Geo-Location Maketheir place – your place 2 Buildings Stadium Graduation Facility Deliver Custom Mobile Ads Campus App Give Now Update your Information
- 6. Ruffalo Noel Levitz WAYFIRST Data Enrichment Reaching out to say we care about keep in touch 3 12% Click to Open Rate
- 7. Ruffalo Noel Levitz CellularData Append Get those mobile numbers 4
- 8. Ruffalo Noel Levitz RecentGrad Engagement Campaigns Special communications Partner Across Campus Alumni Association Athletics Career Services Survey First Invite back to Campus Remember when they miss you the most…play off the nostalgia 5
- 9. Ruffalo Noel Levitz AdvancedAddress Research Not your grandma’s NCOA 6 Estimated that 40% of Americans don’t file a change- of-address form with the Post Office
- 10. Ruffalo Noel Levitz SocialMedia Stewardship Make gratitude social 7
- 11. Ruffalo Noel Levitz Directmail is not dead Stop measuring in silos Think Beyond solicitation Take a trip to admissions office Personalize 8
- 12. Ruffalo Noel Levitz Snapchat Disappearingconversations massive conversion 9
- 13. Ruffalo Noel Levitz StudentPhilanthropy Programs Build the Culture of Philanthropy Before Students Leave Campus 10
- 14. Ruffalo Noel Levitz StudentPhilanthropy – Phonathons Asking Giving 11 of student fundraisers (phonathon) indicate that because of their experience, they are more likely to give. RuffaloCODY 2014 Survey USA, Canada, Australia n = 714 94% http://www.ruffalonl.com/fundraising-management/white-paper-developing-phonathon-callers/
- 15. Ruffalo Noel Levitz EngageMillennials as Volunteers They will be more likely to give 12 of Millennial alumni who have volunteered with their alma mater plan to donate. 2014 Millennial Alumni Survey, themillennialimpact.org 82%
- 16. Ruffalo Noel Levitz CrowdfundingEngages Millennials And builds on peer connections 13
- 17. Ruffalo Noel Levitz GivingDays Answer: “Why Give Now?” 14
- 18. Ruffalo Noel Levitz Ambassadors Peerto peer is the Millennial authenticity engine Recent giving day: $393,681 1,781 gifts 837 from direct ambassador influence 15
- 19. Ruffalo Noel Levitz Enablesocial sharing after gifts For online AND offline giving. 16
- 20. Ruffalo Noel Levitz UseVideo It makes a difference 17 A message to my donor: “I won’t let you down. I promise I will make a difference.” - Sydney scholarship recipient. https://youtu.be/7nXkPVHimpE
- 21. Ruffalo Noel Levitz Ungrayyour donor stories Annual, leadership AND major gifts 18
- 22. Ruffalo Noel Levitz Mobileoptimization If it’s not mobile optimized, it’s dead to them 19
- 23. Ruffalo Noel Levitz StopAsking for Everything Reduce Giving Page Friction 20 How many clicks does it take to give? 3 minutes and 58 seconds on average for an online purchase. 4 minutes and 15 seconds for online donations*. Ask your team: “What do we actually need to accept a gift?” How long does it take to make a gift to Charity Water on FB? (*Nielson Norman Group Study)
- 24. Ruffalo Noel Levitz Retargeting Bringthat traffic back Giving Page Event Page Info Update 21
- 25. Ruffalo Noel Levitz CustomizedGiving Pages If you are using just one page, you’re doing it wrong Customized ask amounts Theme to match related appeals CYE-Holiday Phonathon fulfillment Recurring Giving Campaign Matching Challenge 22
- 26. Ruffalo Noel Levitz Buildon the relationship Why are you using a shotgun? Target based on identified passion. Use the data you have. Get data you don’t have. 23
- 27. Ruffalo Noel Levitz Connectwith Millennial passion “It’s not about you.” 24 of Millennials say they would donate to their alma mater.73%percent who would donate to another cause first: 75%
- 28. Ruffalo Noel Levitz OnlineDegree Young Alumni Growing number of online students Different experience Unique segment Unique message Different results 25
- 29. Ruffalo Noel Levitz CreateCool Events Drinks with the president is so 1982 26 YOU HAVE THE PEOPLE AND IDEAS TO POWER THE BEST EVENTS UNIVERSITY OF TORONTO – CASE AWARD
- 30. Ruffalo Noel Levitz RecurringGiving The Forever Donor Engine 27 Source: Network for Good
- 31. Ruffalo Noel Levitz EmulateTop Causes Higher Education Donors are Donors 28
- 32. Ruffalo Noel Levitz DevelopActionable Surveying Feedback is the Millennial mindset Stay focused Keep it short Recognize their participation Enable Social sharing Don’t ask and ignore 29
- 33. Ruffalo Noel Levitz Partnerwith Career Services Young alumni want and need help Only 14% of Millennials say they have received help from career services. 43% of young alumni who received help had donated. 30 Source: 2014 Millennial Alumni Survey
- 34. Ruffalo Noel Levitz BrianGawor, CFRE Vice President Research [email protected] Twitter: @BrianGawor Josh Robertson Vice President Product Strategy [email protected] Twitter: @JRobertson207 THE PRESENTERS Find us on “The Southern Gentleme “The Professor”
Editor's Notes
- #7 Imagine getting 12% of your alumni base to self-update….target population…better data better results…why are we using vendors on the front end. This email sample had a 50% Click to Open Rate More targeted better results.
- #9 They are barely alumni and many miss being a student.
- #10 http://www.melissadata.com/enews/articles/0705b/1.htm https://whitehatdata.wordpress.com/2013/03/16/ncoa-or-pcoa-whats-the-difference/
- #23 Are you making it easy on your gift processing team or easy on your donors? Not every donor is an exception… Pre-Pop as much as you can…including donation amount