웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강

링크드인: https://www.linkedin.com/in/alexgeunholee/
유튜부: https://www.youtube.com/channel/UCkERuP7J9mW1tY1dgN_PttQ/videos

내용/일정
기본과정 (9시 – 10시)
웹3 기반 메타버스 응용에 의한 NFT 수익화를 위해 메타버스, 웹3, NFT에 대한 기본을
이해한다
이해한다.
고급과정 (10시 – 11시)
NFT 수익화의 핵심인 NFT 가치개발, 가치평가, 지식재산 NFT, 수익화 방법을 이해하고
실제 사례로 한국의 메타버스 패션 스타업인 페임 유비버스의 패션 분야 웹3 기반
메타버스 응용에 의한 NFT 수익화 플랫폼 개발사례를 설명한다.

NFT, 메타버스, 웹 3.0
국내 참고서적

NFT, Metaverse, Web3
Reference

Metaverse Revolution Imperatives

Metaverse Present and Future Infographics
Metaverse = Physical + Virtual Converged World
Metaverse = Physical + Virtual Converged World
Physical World
Physical World
( )
( ) S ( )
S ( )
Virtual World
Virtual World
Vi li [
Vi li [N
N Ti (A )
Ti (A ) N
N S (Di i l
S (Di i l
People can interact freely in a
People can interact freely in a
variety of ways and forms with
variety of ways and forms with
one another, digital objects,
one another, digital objects,
robots and environments for a
robots and environments for a
Technology Innovation
Technology Innovation
Reality Technology Innovation
Reality: [
Reality: [Time (Events)
Time (Events) –
– Space (Places)
Space (Places) –
–
Matter (Substances)
Matter (Substances)]
]
Virtuality [
Virtuality [No
No-
-Time (Autonomous)
Time (Autonomous) –
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– No
No-
-Matter (Dematerialization)
Matter (Dematerialization)]
]
Me
Me
Surrogate
Surrogate
Robot
Robot
robots, and environments for a
robots, and environments for a
variety of
variety of metaverse
metaverse
experiences
experiences:
:
Immersive experience
Enhanced emotional
(fantasy/sensation/sense of
presence) experience
NFT
NFT
Creator Economy
Creator Economy Virtual Goods/Land Sale
Virtual Goods/Land Sale
XR Devices, HCI, Digital Senses
You
You
Digital People/Objects/Places/Environments
Digital People/Objects/Places/Environments
Digital Me (Avatar)
Digital Me (Avatar) Digital You
Digital You
Active interaction experience
Real to virtual/Virtual to real
cross connected experience
Creative community
participation (co-creation)
experience
commerce/monetization
AI Digital Human Innovation
Augmented Virtuality: [
Augmented Virtuality: [No
No-
-Time (Autonomous)
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– Matter (Substances)
]
Augmented Virtuality: [
Augmented Virtuality: [No
No-
-Time (Autonomous)
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– Matter (Substances)
]
Augmented Reality:
Augmented Reality:
[
[Time (Events)
Time (Events) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
(Dematerialization)]
]
Augmented Reality:
Augmented Reality:
[
[Time (Events)
Time (Events) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
]
Physical Twin
Physical Twin Digital Twin
Digital Twin
3D GPS NAVI
3D GPS NAVI
commerce/monetization
experience
Massive sharing/engagement
experience
Metaverse Tour
Metaverse Tour
Metaverse Applications
Metaverse Applications
ICT/Digital Technology Innovation
5G
5G
IoT
IoT
Spatial
Spatial
C i
C i
5G
5G
IoT
IoT
Spatial
Spatial
C i
C i
y
y g
g
Real
Real-
-time
time
data flow
data flow Mirrored Virtuality: [
Mirrored Virtuality: [Time (Events)
Time (Events)
–
– No
No-
-Space (Digital Places)
Space (Digital Places) –
– No
No-
-
Matter (Dematerialization)
]
Mirrored Virtuality: [
Mirrored Virtuality: [Time (Events)
Time (Events)
–
– No
No-
-Space (Digital Places)
– No
No-
-
Matter (Dematerialization)
]
Meta Horizon Worlds
Meta Horizon Worlds
Microsoft Mesh
Microsoft Mesh
Augmented Reality +
Augmented Reality +
Mirrored Virtuality
Mirrored Virtuality
Augmented Reality +
Augmented Reality +
Mirrored Virtuality
Mirrored Virtuality M t C
M t C
Computing
Computing
Computing
Computing
Decentralization Technology Innovation
Mixed Reality =
Mixed Reality =
Augmented (Reality
Augmented (Reality
+ Virtuality)
+ Virtuality)
Mixed Reality =
Mixed Reality =
Augmented (Reality
Augmented (Reality
+ Virtuality)
+ Virtuality)
Physical Virtuality: [
Physical Virtuality: [Time (Events)
Time (Events) –
– No
No-
-
Space (Digital Places)
– Matter
Matter
(Substances)
(Substances)] or Mirrored Virtuality
] or Mirrored Virtuality
Physical Virtuality: [
Physical Virtuality: [Time (Events)
Time (Events) –
– No
No-
-
Space (Digital Places)
– Matter
Matter
(Substances)
(Substances)] or Mirrored Virtuality
] or Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Warped Reality:
Warped Reality:
[
[No
No Time
Time
Warped Reality:
Warped Reality:
[
[No
No Time
Time
Alternate Reality:
Alternate Reality:
[
[No
No Time
Time
Alternate Reality:
Alternate Reality:
[
[No
No Time
Time
Internet of Metaverse
Internet of Metaverse
Metaverse Commerce
Metaverse Commerce
Metaverse Building Engine Innovation
3D Modeling
3D Modeling
3D Modeling
3D Modeling
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
–
Space (Places)
Space (Places) –
–
Matter (Substances)
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
–
Space (Places)
Space (Places) –
–
Matter (Substances)
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
]
GIS
GIS
GIS
GIS

Metaverse Industry Applications
Fashion
Fashion
Retail
Retail
Consumer
Consumer
Electronics
Electronics
Entertainment/
Entertainment/
Media
Media
Travel
Travel Education
Education
Ralph Lauren virtual
Polo Shop@Roblox
Polo Shop@Roblox
https://www.roblox.co
m/ralphlauren
m/ralphlauren
Polo Shop@Roblox
Polo Shop@Roblox
m/ralphlauren
m/ralphlauren
Streetify virtual
Streetify virtual
shopping mall
shopping mall
https://www.streetify.c
om/
om/
Streetify virtual
Streetify virtual
shopping mall
shopping mall
om/
om/ Samsung 837X Virture
Samsung 837X Virture
Store@Decentraland
Store@Decentraland
Store@Decentraland
Store@Decentraland
Disney metaverse theme
Faroe Islands virtual tour
https://www.remote
https://www.remote-
-
tourism.com/
tourism.com/
https://www.remote
https://www.remote-
-
tourism.com/
tourism.com/
Seoul National University
Hospital virtual surgical
training
training
training
training
NIKELAND virtual
NIKELAND virtual
showroom @Roblox
showroom @Roblox
NIKELAND virtual
NIKELAND virtual
showroom @Roblox
showroom @Roblox
Target AR shopping
Target AR shopping
https://www target co
Target AR shopping
Target AR shopping
Store@Decentraland
Store@Decentraland
https://www.samsung.
com/us/explore/metave
rse
rse-
-837x/
837x/
Store@Decentraland
Store@Decentraland
rse
rse-
-837x/
837x/
park
park
https://www.thecoinrepubl
ic.com/2022/01/10/disney
ic.com/2022/01/10/disney-
-
patents
patents-
-new
new-
-technology
technology-
-
a
a-
-step
step-
-closer
closer-
-to
to-
-its
its-
-own
own-
-
theme
theme-
-park
park-
-metaverse/
metaverse/
park
park
ic.com/2022/01/10/disney
ic.com/2022/01/10/disney-
-
patents
patents-
-new
new-
-technology
technology-
-
a
a-
-step
step-
-closer
closer-
-to
to-
-its
its-
-own
own-
-
theme
theme-
-park
park-
-metaverse/
metaverse/
Louvre Museum virtual tour
https://petitegalerie louvre f
g
g
http://www.koreabiomed.com
g
g
Healthcare
Healthcare
m/nikeland
m/nikeland
m/nikeland
m/nikeland
Automotive
Automotive
https://www.target.co
m/c/see
m/c/see-
-it
it-
-in
in-
-your
your-
-
space/
space/-
-/N
/N-
-9ciy7
9ciy7
m/c/see
m/c/see-
-it
it-
-in
in-
-your
your-
-
space/
space/-
-/N
/N-
-9ciy7
9ciy7
Samsung home
Samsung home
appliances
appliances
showroom@ZEPETO
showroom@ZEPETO
https://gpweb.zepeto.i
/ / t/373834867
/ / t/373834867
Samsung home
Samsung home
appliances
appliances
showroom@ZEPETO
showroom@ZEPETO
/ / t/373834867
/ / t/373834867
Warner Music virtual
concert@Sandbox
concert@Sandbox
concert@Sandbox
concert@Sandbox
https://petitegalerie.louvre.f
r/
r/
r/
r/
Real Estate
Real Estate
Health Unchained blockchain
based metaverse hospital chain
https://healthunchained.org/
M f t i
M f t i
Gucci Garden Experience
Lands@Roblox
Lands@Roblox
https://blog.roblox.com/202
1/05/gucci
1/05/gucci-
-garden
garden-
-
experience/
experience/
Lands@Roblox
Lands@Roblox
1/05/gucci
1/05/gucci-
-garden
garden-
-
experience/
experience/
Hyundai Mobility
Hyundai Mobility
Adventure@Roblox
Adventure@Roblox
m/games/7280776979/
m/games/7280776979/
Hyundai Mobility
Hyundai Mobility
Adventure@Roblox
Adventure@Roblox
m/games/7280776979/
m/games/7280776979/
o/user/post/373834867
?sc=GRFUMC
?sc=GRFUMC
?sc=GRFUMC
?sc=GRFUMC
Banking
Banking
concert@Sandbox
concert@Sandbox
https://indianexpress.com/articl
e/technology/crypto/warner
e/technology/crypto/warner-
-
music
music-
-group
group-
-to
to-
-launch
launch-
-
concert
concert-
-theme
theme-
-park
park-
-in
in-
-the
the-
-
sandbox
sandbox-
-metaverse
metaverse-
-7746149/
7746149/
concert@Sandbox
concert@Sandbox
e/technology/crypto/warner
e/technology/crypto/warner-
-
music
music-
-group
group-
-to
to-
-launch
launch-
-
concert
concert-
-theme
theme-
-park
park-
-in
in-
-the
the-
-
sandbox
sandbox-
-metaverse
metaverse-
-7746149/
7746149/
Sports
Sports
BNP Paribas virtual real
estate service
estate service
https://www.realestate.bn
pparibas.com/virtual
pparibas.com/virtual-
-
reality
reality-
-vr
vr-
-and
and-
-augmented
augmented-
-
reality
reality-
-ar
ar-
-real
real-
-estate
estate
estate service
estate service
pparibas.com/virtual
pparibas.com/virtual-
-
reality
reality-
-vr
vr-
-and
and-
-augmented
augmented-
-
reality
reality-
-ar
ar-
-real
real-
-estate
estate
Manufacturing
Manufacturing
Balenciaga fassion
Balenciaga fassion
show@Fortnite
show@Fortnite
Balenciaga fassion
Balenciaga fassion
show@Fortnite
show@Fortnite
m/games/7280776979/
m/games/7280776979/
Hyundai
Hyundai-
-Mobility
Mobility-
-
Adventure
Adventure
m/games/7280776979/
m/games/7280776979/
Hyundai
Hyundai-
-Mobility
Mobility-
-
Adventure
Adventure
JP Morgan Onyx
JP Morgan Onyx
bank@Decentraland
bank@Decentraland
https://decentraland or
JP Morgan Onyx
JP Morgan Onyx
bank@Decentraland
bank@Decentraland
Sports
Sports
D ll C b AR St di
D ll C b AR St di
D ll C b AR St di
D ll C b AR St di
y
y
y
y
Restaurant
Restaurant
BMW metaverse factory
https://blogs.nvidia.com/blog/2
021/04/13/nvidia
021/04/13/nvidia-
-bmw
bmw-
-factory
factory-
-
future/
future/
021/04/13/nvidia
021/04/13/nvidia-
-bmw
bmw-
-factory
factory-
-
future/
future/
Metaverse NFT Projects AT
A Glance:
A Glance:
A Glance:
A Glance:
show@Fortnite
show@Fortnite
https://www.epicgames.com
/fortnite/en
/fortnite/en-
-US/news/high
US/news/high-
-
digital
digital-
-fashion
fashion-
-drops
drops-
-into
into-
-
fortnite
fortnite-
-with
with-
-balenciaga
balenciaga
show@Fortnite
show@Fortnite
/fortnite/en
/fortnite/en-
-US/news/high
US/news/high-
-
digital
digital-
-fashion
fashion-
-drops
drops-
-into
into-
-
fortnite
fortnite-
-with
with-
-balenciaga
balenciaga
Acur virtual showroom
https://acuraverse.com
/
/
/
/
https://decentraland.or
g/
g/
g/
g/
Dallas Cowboys AR Stadium
https://nexusstudios.com/insi
ght/seeing
ght/seeing-
-lens
lens-
-enhanced
enhanced-
-
locations/
locations/
ght/seeing
ght/seeing-
-lens
lens-
-enhanced
enhanced-
-
locations/
locations/
Chipotle virtual
Chipotle virtual
restaurant@Roblox
restaurant@Roblox
https://www.roblox.com/g
ames/7603178367/Chipotl
e
e-
-Boorito
Boorito-
-Maze
Maze
Chipotle virtual
Chipotle virtual
restaurant@Roblox
restaurant@Roblox
e
e-
-Boorito
Boorito-
-Maze
Maze
A Glance:
A Glance:
https://www.slideshare.net/
alexglee/metaverse
alexglee/metaverse-
-nft
nft-
-
projects
projects-
-at
at-
-a
a-
-glance
glance
A Glance:
A Glance:
alexglee/metaverse
alexglee/metaverse-
-nft
nft-
-
projects
projects-
-at
at-
-a
a-
-glance
glance

Metaverse Industry Applications Details

Experience Economy
In the seminal book on experience innovation - "The Experience Economy" -
the authors provided a completely new way of thinking about customer
t e aut o s p o ded a co p ete y e ay o t g about custo e
experiences for offering distinctive customer experiences that can lead to
increased customer allegiance and a more profitable bottom line through
premium value propositions. In the Experience Economy, experiences drive the
economy and therefore generate much of the base demand for goods and
services

Metaverse User Experiences (MUXs)
•Immersive reality experience using XR devices & 3D computing technology
(3D Space; 360 Views; Spatial Audio; Haptics; WebAR)
(3 Space; 360 e s; Spat a ud o; apt cs; eb )
•Enhanced emotional (fantasy/sensation/sense of presence/ empathy/
memorable) experience
•Enhanced engagement experience (Gamification )
A ti li ti i t ti / lit i ti i th h
•Active realistic interaction/quality communication experience through
digital/robotic avatar (surrogates)
•Real to virtual/Virtual to real cross connected experience through IoDT
•Real to virtual/Virtual to real cross connected experience through IoDT
•Creative community participation (co-creation) experience
•Virtual commerce/monetization experience
•Massive sharing experience (augmented network effects)
g p ( g )
•Customized and personalized experience with storytelling

Metaverse BM Innovation for New Experience Economy
Metaverse Business Opportunities: MUXs x MUCs
Metaverse
Metaverse M t
M t
Metaverse Value Creation: MET x NUs
•Immersive reality experience using XR
devices
•Enhanced emotional experience
•Enhanced engagement experience
Metaverse
Enterprise
Platform
Metaverse
Enterprise
Platform
Metaverse
Space Building
Platform
Metaverse
Space Building
Platform
*MET: Metaverse Experience Time; NUs: Number of Users
Enhanced engagement experience
•Active realistic interaction/quality
communication experience
•Real to virtual/Virtual to real cross
connected experience
•Creative community participation (co-
creation) experience
Metaverse User
Experiences
(MUXs)
Metaverse
value
proposition
•Virtual commerce/monetization experience
•Massive sharing experience
•Customized and personalized expericence
MBM
(M t
Metaverse
value
Metaverse
operating
MUX Design RUX VUX
• Media, Advertising,
Healthcare Education
(Metaverse
Business Model)
value
creation
operating
model
MUX Design RUX
Design
VUX
Design
Healthcare, Education,
Manufacturing, Real estate,
Retail, Gaming,
Entertainment, Travel,
Hospitality, Banking,
C t ti S t
Metaverse Use
Cases (MUCs)
)
Metaverse
value
capture Metaverse
C ti
Metaverse
C ti
Construction, Sports,
Fashion, Pharmaceutical, … Metaverse
Economic
System
Metaverse
Economic
System
Co-creation
Platform
Co-creation
Platform

NFT Functions and Legal Status
An NFT represents digitally numerous functions, rights and obligations of an asset
(digital or physical) with an unique economic value (non‐fungible tokenized value)
(digital or physical) with an unique economic value (non‐fungible tokenized value).
Because each NFT is unique and contains its own value, it cannot be traded or
exchanged equivalently. NFTs can provide authenticity, verification, and exclusivity.
In general, the rights that accompany an NFT are determined by the NFT creator who
owns property or IP rights of the underlying asset. Usually, the that accompany an NFT
rights include ownership of NFT: Ownership of NFT does not translate into ownership
the underlying IP rights automatically. NFT holders can acquire a license of these
underlying IP rights.
For an NFT of a real property, transfer of the NFT can be used as a proof of ownership
transfer of the real property: Legally, whoever is named in the NFT and has possession
of it, owns the property by some contractual agreements.
An NFT could be considered a "commodity" (for representing a commodity) or
"securities“ (fractional NFT where an investor would share a partial interest in an NFT
with others: an "investment contract" under the Howey Test) under the federal laws
with others: an investment contract under the Howey Test) under the federal laws.

NFT + DeFi Convergence
A NFT holder can stake his NFT as collateral value in a DeFi money market for
b i t i t it ll t l l
borrowing cryptocurrency against its collateral value.
NFTX (https://nftx.io/) is a platform for creating liquid markets for illiquid NFTs. Users
deposit their NFT into an NFTX vault and mint a fungible ERC20 token (vToken) that
deposit their NFT into an NFTX vault and mint a fungible ERC20 token (vToken) that
represents a claim on 1:1 a random asset from within the vault. vTokens can also be
used to redeem a specific NFT from a vault.
A real asset holder can tokenize his asset (e.g., LuxFi launches the asset‐backed NFT
marketplace for luxury goods) as a NFT (ERC721/ ERC1155 tokens).
The NFT holder can put it into a specific bonding curve (smart contract) & anyone
can buy the shares in the ownership rights (fractional ownership) by sending collateral
and receiving a fungible (ERC20) bonded token. The price can be set by pre‐selecting a
bonding curve that makes sense for the NFT/underlining asset.
Source: https://medium.com/@SeanLippel/decentralized-finance-is-a-continuum-179d43c6ef65

Metaverse Economic System Components
Economic entity: personal/legal entity
-Avata with DID (Self-Sovereign Identity) for metaverse economic activity
-Avata with DID (Self-Sovereign Identity) for metaverse economic activity
Medium of exchange and a store of value: money (fiat currencies) issued by
national governments & payment system
national governments & payment system
-Metaverse central bank digital currency (CBDC) v. universal cryptocurrency
Banks and financial institutions
‐Metaverse banks and financial institutions for DeFi operation
Assets (real estate, valuables) & goods
/
‐Metaverse values/rights represented by NFTs
‐Metaverse presence represented by digital twins
Commerce system: market places; exchange/delivery for real assets/goods; exchange
Commerce system: market places; exchange/delivery for real assets/goods; exchange
for fiat currencies

Metaverse Economic System Architecture
Metaverse = Physical + Virtual Converged Augmented World
Metaverse = Physical + Virtual Converged Augmented World
Virtual Bank
Virtual Bank
Realization?
Buyer Avatar with DID
Buyer Avatar with DID
NFT
NFT
Virtual Show Room
Virtual Show Room
Digital Twin
Digital Twin
Factory
Factory
Digital Twin Car
Digital Twin Car
Digital Twin Car
Digital Twin Car
NFT
NFT
Seller Avatar with DID
Seller Avatar with DID
NFT
NFT
Customized Options
Customized Options

Metaverse Store for Sustainable Products
A metaverse store provides customers with a digital twins connected 3D virtual world
where customers are able to interact in real time 24/7/365 with a digital environment
where customers are able to interact in real-time 24/7/365 with a digital environment
through their own personal avatar. Metaverse stores can create a more immersive
experience for customers.
Store managers can pre-test a product before actually producing it & perform smart
inventory/shipping/ product lifecycle management & reduced number operation of
physical store: reduce raw material/energy/water use/GHG emission, less produce
waists and increase reuse/recycle in manufacturing/logistics
waists and increase reuse/recycle in manufacturing/logistics
Source. https://obsessar.com/3d-digital-stores/; https://medium.com/sap-cic/building-a-digital-twin-for-a-retail-store-d0fcfb5598ec

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