30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth

30 Social Media Ideas in
30 Minutes
The MarketingSavant Group
www.marketingsavant.com
888.989.7771
dana@marketingsavant.com

How to Use the Power of New Technology
to Drive Leads and Generate Sales
Marketing Roundtable

The MarketingSavant Group 888.989.7771

For help with your Social Media Strategy,
download our free Social Media e-books!
marketingsavant.com/papers


Upcoming Webinars
www.marketingsavant.com/webinars
Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST
60 Social Media Marketing & Promotion Ideas in 60 Minutes
In the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, we’ll take a
“social media lightning round” approach and cover 6o real world promotional ideas that you
can use in social media. This webinar is really geared for just about anyone. B2B marketers
will find ideas, local retailers will find ideas, non-profits will walk away with something and
even government agencies might learn something about connecting with their communities
through social media.

We’ve drawn examples from our own cases and clients
as well as examples from around the web and from
brands of all sizes and market segments.

If you’re looking for a real kick in the pants, you’ve got
to check out this webinar. You’d better sit down for this
one, as it’s going to go quick, but you’re guaranteed to
leave with at least a few ideas to make the hour well
worth your while!


About
Dana VanDen Heuvel
Dana VanDen Heuvel is an award-winning marketing blogger, author of the
American Marketing Association's Marketech Guide to Marketing
Technology and the MySpace, YourSpace, TheirSpace Guide to Social
Network Marketing and the creator of the AMA's TechnoMarketing
training series. Dana is a widely recognized expert on blogging, podcasting,
RSS, Internet communities and interactive marketing trends and best
practices and speaks regularly on these topics at industry events. Dana
founded BlogSavant, one of the nation's first weblog and social media
marketing consultancies and currently runs The MarketingSavant™ Group,
a marketing technology consulting and training firm that helps marketers
leverage emerging marketing technology to reach and keep customers.
Learn more from Dana's blog at www.marketingsavant.com.

The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent
thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and
deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your
entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus
on genuine organizational transformation through marketing, innovation, intellectual capital development and not
on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool.

We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-
to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do
well by doing good, and we like to work with clients who share our philosophy.

Source: What the F**k is Social Media
http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later www.marketingsavant.com

0. Don’t Commit Random Acts of
Social Media Marketing!


1. Make Social Media a
“Tier” in Your
Marketing Strategy

The MarketingSavant Group Source: Rain Today
888.989.7771

2. Listen, Listen, Listen


3. Make Them Like You First


4. Host a Tweetup for Your:
Company/Customers/Industries/Community/Groupies


5. Turn Your Thinkers Into
Thought Leaders


6. Build a Dedicated Social Site
Social Media Newsroom


7. Encourage Loyalty 2.0


8. Create a Proper Landing Page
Create Microsite Tabs


9. Handle Customer Service Through
Social Media


9.5. How NOT to Handle Customer Service

10. Deliver Content with dlvr.it

• Deliver content across social
platforms
• Engagement stats –
integrate w/ Google
Analytics
• Connect all social channels
together
• Create many ‘routes’
• Auto-post curated content
• Filter content
• http://dlvr.it
• Free service


11. Run Social Media Promotions


12. Run Facebook Photo Contests


Twitpic Facebook


13. Develop Business
Through Twitter


14. Use Fan Generating Apps


15. Get Notified!
• Facebook not the only or the
right answer
• Hyper Alerts is the “feature that
Facebook forgot”
• Watch you pages, competitors,
pages you like and pages you
don’t
• Daily digest of updates (vs.
immediate emails)
• Alerts by URL or by FB User
– ASAP, Hourly, Daily, Weekly,
Monthly
– Select your time
– Also alerts on your own content
• http://www.hyperalerts.no


15.5 All in a NutshellMail

• Brings all social alerts
into one consolidated
email
• Track Twitter new
followers & un-follows
• Mostly for ‘personal’
use
• http://nutshellmail.com
• Free service


16. Publish on Schedule – “1-7-30-4-2-1”

• 1 = Daily
• 7 = Weekly
• 30 = Monthly
• 4 = Quarterly
• 2 = Bi-Annual
• 1 = Annual

Source: FusionSpark Media www.marketingsavant.com
The MarketingSavant Group http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/ 888.989.7771

17. Run a Video Contest 26

• Texas Instruments “Thank
an Engineer campaign”
• At the end of March they
had:
– 176K Conversions
– 151K video views
– 25K “further actions” people took
from the landing page to other areas
on ti.com.
• People spend an average of
4.21 minutes on the page
• TI is confident and happy
that people are engaged
and watching the videos
(and more than one)


18. Integrate, Integrate, Integrate


19. Use Change Management for
Effective Social Media
• Urgency!
• Guidance & governance
• Vision
• Communication
• Empowerment &
enablement
• Campaign wins +
competence development
• Build institutional
processes
• Create Social Media
Center of Excellence


20. Develop a First Responder Program
• Be transparent. Be open and
honest in all communication.
• Be ethical. Live by the WOMMA
Practical Ethics Toolkit
• Be relevant. Share information
and perspectives that are
valuable to the online community
• Personalize and be personable.
• Address negative discussion
head-on.
• Court evangelists & advocates.

Even if you’re not ready to join the conversation, it
pays to have a sound strategy for dealing with any
social media conversation taking place about your
brand.

20.5. Develop a SM Policy that
will…

• Educate as well as guide
• Provide instructive input to
equip people with basic new
media knowledge
• Complement an existing code
of conduct
• “Educate on”, respect and
enforce privacy guidelines
• Set constructive boundaries

21. Develop A Social Media Process


22. Connect to Your Marketing Map


23. Turn Your Employees Into
Social Connectors


24. Find Local and
Industry Tweeters


25. Secure Your Listings
• Secure the top business listings on
directory sites
• “Claim” your business
• Use http://getlisted.org/ to asses your
position
• Focus on the top local listings, don’t grab
them all
• Focus on getting ‘citations’
• Be careful of what you pay for online
– Superpages
– Yellowpages
– Other scammer nonsense


26. Review If They Like You…


26.5 Call Me If You Don’t…


27. Run Facebook & LinkedIn Ads 38

Hyper-targeting Your Audience
“Local” Facebook Ads


28. Create a
Social Media Dashboard

SOCIAL MEDIA IMPACT
Source: Oliver Blanchard
“The Basics of Social Media ROI”


28.5 Monitor Social Measures
• Participation
• Sales
• Registrations
• Referrals
• Links (the currency of the
social web)
• Votes
• Reduction in costs and
processes
• Decrease in customer issues
• Lead generation
• Conversion
• Reduced sale cycles
• Inbound activity


29. Social- Source Your Candidates


30. Use a Social CRM Tool


Take Lessons from Leading Brands
• Deputize people throughout the organization
• Understand each channel’s unique engagement
• Find champions
• Centralize coordination
• Be in it for the long haul
• Pick channels carefully
• Fish where the fish are
• Support engagement as an extension of company culture
• Encourage employees to use social media to get work done
• Make social media part of the job
• Modularize and Synchronize across channels (activity
streams)
Source: Altimeter Group


Smile if you liked it!

The MarketingSavant Group
888.989.7771
dana@marketingsavant.com

Thanks You for
Attending!

30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth

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