360 Degrees Credentials Presentation

360 Degrees
Credentials Presentation

Presentation is the sole property of 360 Degrees / Scope Advertising ©

The key to successful
communication

Its not just good luck


The key to successful
communication

Its a combination
of hard work and
great talent


Our Philosophy

Listen
We meet the Client and
listen, pure and simple, we
listen to their values, their
objectives, their problems,
their concerns – we don't
attempt to interrupt and talk
about our work, our people,
how nice our offices are or
try to small talk we just
LISTEN


Our Philosophy

Research

Taking all the information we
have received from the client
we then go do our homework
like NO ONE IN THE
BUSINESS, we consume
ourselves with the industry
our client is in and research
the sector, the competition,
th consumers and their
habits and the economy


Our Philosophy

Create

Our creative team then
brainstorms and comes up
with the BIG IDEA using our
patented “FULL SCOPE
APPROACH" making sure that
it delivers the client's
message in a creative
manner that breaks through
the clutter, works across all
mediums and engages the
consumer


Our Philosophy

Implement

We turn ideas on paper into
reality exactly as they were
written up, no ands, ifs or
maybes 100% hassle free
allowing you to sit back and
reap the benefits of the
campaign


Our Values
DETERMINATION

PASSION

COHESIVENESS

RELATIONSHIPS

CREATIVITY

ACCOUNTABILIY

ACCOUNTABILITY

ACCOUNTABILITY

ACCOUNTABILITY

ACCOUNTABILITY


Our Blueprint
Realizing that clients wanted more from their advertising agency than creative
work and the occasional strategic input we accordingly modified the Agency
blueprint being blindly used by most advertising agency to provide REAL
business insight and strategic support for our clients to ensure they continue to
thrive and develop while continuing to provide stellar creative work thus
creating a new concept “THE CONSULTANCY AGENCY”

Our agency encompasses 4 departments (Strategic - Creative – Production –
Client Service) employing a highly committed and dedicated staff working full
time to meet your company's every need.

Established in 2006 with over 50 years of combined experience in the
advertising field we are able to provide your company with a high level of
expertise & knowledge

We aspire to become your company's only stop for all your business
consultancy / advertising needs and currently serve more than 20 clients
(Multinational, Regional and Local) working in fields ranging from Financial
Consultancy, Fashion, Retail, Telecom, Fast Food & Real Estate


Our Mechanics

We receive the client brief detailing exactly who they are, where they are and
where they are looking to go


Our Mechanics

Accordingly our client service and strategic teams sit together and do the
necessary homework with regards to the market the client is working in, the
consumers habits, the competition and so worth and create the strategic blue
print


Our Mechanics

The creative team then goes to work translating the strategic insights and client
objectives into a BIG IDEA using our patented FULL SCOPE APPROACH that
encompasses all touch points, engages the consumer and achieves RESULTS


Choosing an Agency
7 points have been given top7business.com as the main factors
to consider when choosing an Ad Agency, lets see how 360
Degrees fairs
1. Size does not matter. Big is not necessarily better as bigger agencies are likely to
put larger clients on priority, at the expense of smaller firms, and it will tell on their
work.

We are a medium sized advertising agency located in Cairo, Egypt; no world-wide networks or
conference calls to Alaska or French Client Service Directors to tell us how to talk to Egyptians
and have the client pay for his salary in dollars.

We know the Egyptian market inside out and conduct more research to understand our clients
market to be able to better serve them than anyone else - GUARANTEED


Choosing an Agency
7 points have been given by top7business.com as the main
factors to consider when choosing an Ad Agency, lets see how
360 Degrees fairs
2. Let their work speak for itself. A lot of agencies will brag about the awards that
they’ve won – forget them. Listen to the one that talks about how their work has
helped build their clients’
businesses.

We have not and will not mention a single award we have won that has no relevance to
working with you; we will show you how our work increases sales though in the First Case
Study we will share with you a couple of slides later


Choosing an Agency
360 Degrees fairs
3. Look for all round capability. Choosing an advertising agency is time consuming,
so you don’t want to have to do that every time you opt for a different medium of
advertising. Make sure the agency can provide 360◦ support

We are called 360 Degrees for a reason


Choosing an Agency
360 Degrees fairs
4. Talk deliverables. Everyone loves advertising but talk about measurable results,
and the rosy hues fade away faster than you can blink.

Check our values slide


Choosing an Agency
360 Degrees fairs
5. Work the numbers. Advertising doesn’t come cheap. Assess what the agencies
charge

We offer superior value for money; ask around!


Choosing an Agency
360 Degrees fairs
6. Look for chemistry. Advertising is a people driven business.

Observe our cohesiveness when we get the pleasure of meeting you; we have a VERY high
employee retention rate (which is UNHEARD of in advertising) meaning we know each other
inside out and can read each others minds (well....)


Choosing an Agency
360 Degrees fairs
7. Look for reliability. Ensure they can keep confidential information to themselves.

Don't ask us, ask our clients


Case Study #1
Summary

Vodafone Egypt needed to drive sales of their pre-paid lines in the Delta region without using
ATL communication in order not to distill the corporate message being communicated at the
time; accordingly they turned to us for consultancy and implementation

Strategy

We decided to go directly to the people conducting an intensive field research in several key
delta districts gathering essential customer insights on the brand as well as their expectations
from it

Implementation

Our information showed that 85% of the targeted consumers TOM (Top of mind awareness)
directly linked Vodafone to Ahly Football club and thus banking on this positive connection we
created a line of Vodafone Ahly merchandise that engages the consumer to be distributed free
of charge with all new pre-paid lines in the region and insisted to the client to NOT use any
BTL communication and depend on WOM entirely

Results

The campaign led to a 40% increase in the purchase of pre-paid lines throughout the region
even though the prizes were not communicated and consumers found out about the promotion
directly through WOM


Case Study #1


Case Study #2
Summary

Orascom real estate has the daunting task of selling high ends apartments and houses in
Taba; a huge challenge seeing that it would make for a very risky investment, there is no
close & accessible airport and it is too long of a drive to sell as a summer getaway

Strategy

We conducted our own research and challenged the clients brief with regards to the set
target market and informed them that we would have to target young people who will be able
to afford these houses through finance programs and have an affinity for the region, focusing
our message on the great services we have to offer instead of wasting our time trying to
convince people to come to Taba when our research showed they didn't want to go in the first
place

Implementation

Accordingly we set out on delivering the message – "Your home away from home"


Case Study #2

Outdoor Teaser


Case Study #2

Outdoor Revealer


Case Study #2

Magazine Teaser


Case Study #2

Magazine Revealer


The Clients


What Clients are saying...

"We could not have dreamed of a
more successful launch into the
Egyptian Market;
Thank You"


You are most welcome


360 Degrees Credentials Presentation

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