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3rd Screen Mobile Marketing Association Power point
- 1. FIRST SCREEN In 1929,we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
- 2. Second Screen •In 1992 the world was introduced to the “browser” featuring 26 live web pages. •Second Screen was born. •This has been the fastest growing and in most cases, most cost effective form of marketing for businesses ... until now ...
- 3. Third Screen 2008 sawthe evolution of the “Third Screen” Immediately, 87% of American homes had at least one mobile web capable device in them including: oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
- 4. With a newscreen brings new ways to market
- 5. Always on, always availableMobileprovides a means for brands to engage their consumers! Which not only builds brand equity but also refreshes their relationship with their customers.
- 6. Mobile Marketing Techniques •Mobile Search •Location Based Services •SMS Text Message •QR/2D Barcodes Marketing •3D/Augmented Reality •Mobile Applications •Mobile Video •Mobile Gaming •Mobile Web Sites •Bluetooth Proximity and Wifi
- 7. Mobile Marketing isfor your 20 percenters (the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
- 8. SMS is the workhorse of mobile marketing
- 9. Text Message Marketing Methods •URL/Link Delivery •Text to Vote •Application Download •Text to Win •Mobile Coupons •Text to Screen •Mobile Donation •Mobile Alerts •Mobile Business Cards •Reminders
- 10. QR Codes Every businesshas the ability to use a QR Code in some fashion QR Codes can send customer to: •Mobile landing page •Video •Your social media sites •Map to your business •Exclusive coupons, discounts, or giveaways •Customer feedback form or email
- 11. Is your business mobile friendly? •Can your consumers connect with you anytime anywhere? •By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) •Today 1 in 7 Google searches originate from a mobile device oGoogle estimates 1 in 4 searches will originate from a mobile device in 2012 •43% of Americans own a smart phone o(82.5 million users)
- 12. Currently Less than10% of web sites are mobile friendly If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
- 13. First Develop aMobile Strategy •What do your customers or potential customers need from you when mobile? •B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment •You must strive to make their work related activities BETTER, FASTER & EASIER.
- 14. Decision time Once youhave created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML OR Get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
- 15. Either way, youMUST include browser detection and redirect as part of your mobile web strategy. That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
- 16. Real Estate/Automotive •Listings •Lead generation •Clickto call •Set your own pricing points •Maps/Directions •Mobile Business Cards
- 17. Restaurants/Bars •QR Codes forfree appetizers •Mobile Coupons •Mobile Gaming
- 18. Grocery •Daily Mobile Coupons •Textto Win promotions •Text for recipes •Customer Loyalty programs •Prescription pick-up notification •Application downloads •Find a store
- 19. Salon, Spa, and Beauty •QR Codes for product information •Mobile Websites for product information •Mobile Messaging for Appointment reminders •Customer management with unlimited sub-accounts •Maps/Directions •Mobile Coupons
- 20. Mom and Pop Shops •Mobile Coupons •Mobile Premium Billing/PSMS •Local event reminders •Promotion reminders •Text to win
- 21. Hospitality/Entertainmen t •Reservation making and confirmation •Show times •Ticket availability •Mobile Coupons •Mobile Business Cards
- 22. Local Government/Civic •Mobile Alerts(emergency warnings) •Town/Event planners •Reminders •Mobile Coupons for local stores/restaurants •Text to donate •Ski/Surf reports
- 23. Schools/Non- Profits •School Closings/Early Release •Emergency information •Sports schedules •Fast, easy campaign creation •Announcements •Mobile Donations
- 24. Sports •Text for seatupgrades •Text food orders (premium seats) •Text game updates/lineups •Text customer relations (emergencies) •Team promotion reminders •URL/Link Delivery to game preview/coverage articles •Mobile alerts
- 25. Financial •Secure SMS/E-Mail forwarding •MobileCommerce •Mobile Business Cards •Reminders •Stock/Portfolio updates
- 26. Medical •Appointment Reminders •Mobile BusinessCards •Instant specialist referrals •Secure SMS •Mobile Premium Billing (PSMS) •Medication reminders •Medical tips/warnings •Rewards programs (Orthodontics)
- 27. Transportation •Traffic updates •Construction updates •Flightstatus/delays •Reservation confirmation and reminders •Check Frequent Flier status •Weather updates
- 28. MobileAdvertisingSystem.com The future of marketing is here today! Is your business mobile ready? http://mobileadvertisingsystem.com