Technology was used throughout all stages of creating a music video, including planning, production, and evaluation. Blogger was used as a diary to document the process. Google was used for research and identifying conventions. YouTube was also used for research by viewing existing music videos and analyzing conventions. A DSLR camera was used to film footage and photography. Final Cut Pro was used to edit the video together, add transitions, and incorporate effects. Photoshop was used to design print materials like the CD cover.