How did you use media
technologies in the
construction and
research, planning and
evaluation stages?
Introduction
Technology was used throughout the process of creating our music
video. The technology that was used was blogger, slide share, final cut
pro, google, YouTube , Photoshop and a DLSR camera.
blogger
• Blogger was used as diary in order to document and show how our
work is progressing. In other words it was a journey from the start
product to the end. I found Blogger very easy to navigate and use as
it is very suitable to what we need to achieve as it allows you to
insert videos, pictures and text which was essential for the tasks. In
addition to this is also downloaded the blogger app onto my iPhone
which was very efficient and meant I could be blogging regularly.
Google
• Google plays a major role in technology itself. Google is a search
engine which has almost every answer you need to know. Google
was also essential for this project as we used google to research case
studies to get inspiration for our music video and print products.
Google was very useful as pointed the conventions of a R&B music
video and print product.
YouTube
• Youtube was used to research established music videos. We used
videos that were relevant to our music video. We used these videos
to identify the conventions of a love song regarding the lip syncing,
locations, clothing, make up etc.
• Youtube was very convenient as you able to pause songs which are
suitable for what your trying to research about a particular
convention. I was also able to screen shots music videos to use for
my case study, Youtube is a worldwide video search engine which is
very familiar to me, therefore I found it very easy to navigate.
DLSR
• We used a DLSR camera for both the filming and photography. We
has a lot of practice with the camera as we used it last year for our
AS task therefore, it wasn’t too tricky to navigate we also has tutorial
lessons where we learned how to properly use the DLSR and
supporting equipment. The reason for using this camera was because
it had a very high quality and we able to manually focus the camera
when filming. Over a period of time we became much more familiar
and confident using the DSLR.
Final cut pro
• As a group we used final cut pro to edit our music video. At the
beginning we found a bit difficult and started of a bit slow. Over a
period of time we became a lot more confident with using this
software as we had more practice with it. We used final cut pro to
merge the video with the soundtrack, as well as this we had to make
sure that the lip syncing was in time with soundtrack. We also had to
make sure that the video ran smoothly, we did this by adding
transition such as fades. We also had incorporated effects such as
black and white scenes was influenced by one of our case studies,
this was used to highlight the flashback scenes. Another effect which
was used is a flicker effect this was influenced by another case study
we used to add more of a ‘hype’ and ‘excitement’ o the music video.
photoshop
• We used Photoshop mainly with the print products. We used it
produce a cd cover, inside the cd, the cd itself and the back of the cd.
We were very familiar as we has the chance to use Photoshop during
our AS media task. We were able to edit images such putting them in
black and white, changing the levels to produce a better quality,
cropping images to a appropriate size.
InDesign
• InDesign is also another software which is quite familiar to us as we
used it during AS media. We used this software to create out own
logo for the cd over. Overall his task was fairly easy to achieve,

4

  • 1.
    How did youuse media technologies in the construction and research, planning and evaluation stages?
  • 2.
    Introduction Technology was usedthroughout the process of creating our music video. The technology that was used was blogger, slide share, final cut pro, google, YouTube , Photoshop and a DLSR camera.
  • 3.
    blogger • Blogger wasused as diary in order to document and show how our work is progressing. In other words it was a journey from the start product to the end. I found Blogger very easy to navigate and use as it is very suitable to what we need to achieve as it allows you to insert videos, pictures and text which was essential for the tasks. In addition to this is also downloaded the blogger app onto my iPhone which was very efficient and meant I could be blogging regularly.
  • 4.
    Google • Google playsa major role in technology itself. Google is a search engine which has almost every answer you need to know. Google was also essential for this project as we used google to research case studies to get inspiration for our music video and print products. Google was very useful as pointed the conventions of a R&B music video and print product.
  • 5.
    YouTube • Youtube wasused to research established music videos. We used videos that were relevant to our music video. We used these videos to identify the conventions of a love song regarding the lip syncing, locations, clothing, make up etc. • Youtube was very convenient as you able to pause songs which are suitable for what your trying to research about a particular convention. I was also able to screen shots music videos to use for my case study, Youtube is a worldwide video search engine which is very familiar to me, therefore I found it very easy to navigate.
  • 6.
    DLSR • We useda DLSR camera for both the filming and photography. We has a lot of practice with the camera as we used it last year for our AS task therefore, it wasn’t too tricky to navigate we also has tutorial lessons where we learned how to properly use the DLSR and supporting equipment. The reason for using this camera was because it had a very high quality and we able to manually focus the camera when filming. Over a period of time we became much more familiar and confident using the DSLR.
  • 7.
    Final cut pro •As a group we used final cut pro to edit our music video. At the beginning we found a bit difficult and started of a bit slow. Over a period of time we became a lot more confident with using this software as we had more practice with it. We used final cut pro to merge the video with the soundtrack, as well as this we had to make sure that the lip syncing was in time with soundtrack. We also had to make sure that the video ran smoothly, we did this by adding transition such as fades. We also had incorporated effects such as black and white scenes was influenced by one of our case studies, this was used to highlight the flashback scenes. Another effect which was used is a flicker effect this was influenced by another case study we used to add more of a ‘hype’ and ‘excitement’ o the music video.
  • 8.
    photoshop • We usedPhotoshop mainly with the print products. We used it produce a cd cover, inside the cd, the cd itself and the back of the cd. We were very familiar as we has the chance to use Photoshop during our AS media task. We were able to edit images such putting them in black and white, changing the levels to produce a better quality, cropping images to a appropriate size. InDesign • InDesign is also another software which is quite familiar to us as we used it during AS media. We used this software to create out own logo for the cd over. Overall his task was fairly easy to achieve,