Milton Friedman argued in a 1970 New York Times article that a business's sole purpose is to generate profit for shareholders. He claimed that adopting "responsible" attitudes would constrain companies and make them less competitive. Friedman argued that acting in a socially responsible way, such as reducing pollution beyond profit-maximizing levels, amounts to executives acting as public employees by allocating corporate money to social causes rather than shareholders. However, others disagreed with Friedman's view, including the president of Quaker Oats, who said profit is not the only purpose of a business and that companies must consider returns on all assets, including natural resources.