4 Content Marketing Challenges in 2016

4 Content Marketing Challenges in 2016

• 1.
  Content Marketing 4Challenges in Robert Katai 2016
• 2.
  Content StatsMarketing 76% of marketers areincreasing investment in content marketing 49% of companies have an executive who is directly responsible for an overall content marketing strategy 38% of marketers publish content weekly or more often. ers
• 3.
  Content StatsCreation 25% of marketersdon’t outsource any content creation. 82% of marketers curate content. 76% of B2B marketers will create more content in 2016 versus 2015.
• 4.
  will be an year 2016 interesting
• 5.
  BIGG EST but the challenge will be
• 6.
  Create Less Content WithMore Impact Robert Rose, CMI Chief Strategy Officer
• 7.
  Content Marketing Challenges in 2016
• 8.
  1When there’s too much CONTENT
• 9.
  Don’t kill theFIRE with too much firewood! Fire needs to burn!OXYGEN
• 10.
  2When there’s too much MARKETING
• 11.
  Don’t let aROBOT do the part that a HUMAN could do 100 times better
• 12.
  3EVERYWHERE and NOWHERE
• 13.
  each PLATFORM has itsown AUDIENCE needs desires language
• 14.
  4What Content IsBest Audio Video Text
• 15.
  There is no rightanswer here. Only good questions...
• 16.
  Where is yourAUDIENCE? What is your STRATEGY? What is your PURPOSE? What are you BEST AT?
• 17.
  Conclusion
• 18.
  Start Doing TalkingStop
• 19.
  Visual Marketer Brand EvangelistBannersnack @katairobi www.robertkatai.com