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Uploaded byElaine Edwards, Kansas State University
4 hstaff final
The document discusses how 4-H can use social media to engage with members and the public. It provides statistics on popular social media platforms like Facebook, YouTube, and Twitter to show their growth and usage. The document encourages 4-H to use these tools to share stories, celebrate members, recruit volunteers, and get feedback. It recommends starting with 1-3 social media platforms and listening to members to engage authentically while avoiding sharing private information.
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4 hstaff final
- 1. 4-H gets Digital Understanding and Using Social Media Elaine Edwards News Media and Marketing Coordinator [email_address] Dec. 7, 2010
- 2. WHAT MAKES SOCIALNETWORKING WORK? Behind every profile, tweet or tag: real people, genuine intentions, quality content Source: social media playbook, 2009 Eloqua Corporation
- 3. Why would 4-Huse Social Media? Provides you with tools to support a particular project Online offers the opportunity to keep people coming back
- 4. Engage Ask QuestionsInvite Experiment Online celebrations Social challenges Recognize (4-Hers, Leaders, Sponsors) Recruit
- 5. Blow your ownhorn Share stories Project updates Club news Tell about those who benefited Service projects Impact and Data reporting Thank you’s
- 6. Get others involvedInformation online to Volunteer Share Find others Advocate Network Join Donate Contact Provide input/feedback
- 7. You can Betransparent Be responsive Mobilize Share information Learn from others Converse
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- 9. Where to begin?Pick 1, 2, or 3.
- 10. Facebook 48% ofAmericans have a Facebook or MySpace account. (April 2009) news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
- 11. Facebook Average userhas 130 friends on the site. Average user spends more than 55 minutes per day on Facebook. facebook.com/press/ info.php?statistics Retrieved 3/22/2010
- 12. Facebook 3+ billionphotos uploaded to the site each month . 14+ million videos uploaded each month . 5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week . facebook.com/press/ info.php?statistics Retrieved 3/22/2010
- 13. Facebook 3+ million active Fan Pages . 1.5+ million local businesses have active Pages. 20+ million people become fans of Pages each day . facebook.com/press/ info.php?statistics Retrieved 3/22/2010
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- 19. "I Got MyStart in 4-H!” Facebook page
- 20. YouTube Every minute,20 hours of video is uploaded. 51% of YouTube users go to YouTube weekly or more often. http://www.youtube.com/t/fact_sheet
- 21. Search for 4-HContent…easy to do!
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- 23. Twitter is the fastest growing social network . Now 50 million tweets per day. blog.twitter.com/2010/02/measuring-tweets.html www.mashable.com emarketer.com/ Article.aspx?R =1007271
- 24. Twitter stats Userswith an average of 1,000 followers tweet the most, more than those with fewer than 100 followers, and more than those with more than 100,000 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010)
- 25. 80% ofall usage is on mobile devices. flickr.com/photos/whartz/2944633673/
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- 33. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
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- 35. New Mexico 4-HLeaders
- 36. Prince William County,Virginia
- 37. Youth-run news service…WSUJefferson County
- 38. WHAT ARE THERULES OF ENGAGEMENT?
- 39. To Do’s! --Listen -- Be Authentic -- Be Consistent -- Be Gracious -- Disclose
- 40. But… -- DoNot Share Confidential Info – Be Careful of Criticism – Don’t Spread Rumors – Don’t Reveal Personal Information – Don’t Misrepresent Yourself
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- 42. Creative Commons Attribution-Noncommercial-ShareAlike 3.0 United States License . This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License . Some slides from a work at www.slideshare.net/aafromaa by Anne Mims Adrian Adapted for Kansas State University by Elaine Edwards ([email protected]) http://www.slideshare.net/elainecarol
Editor's Notes
- #3 “ Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up. You are a true professional, and you don’t want to get caught not knowing your industry, your area of expertise. flickr.com/photos/liewcf/3547134847/ Source: social media playbook, 2009 Eloqua Corporation Page 5 Motivations for contributing to online communities: Anticipated Reciprocity: Contributing valuable information in order to receive useful info in return Increased Recognition: Sense of efficacy. Contributing information because the contributor has some effect on the environment. Communion. We are social beings. There is a motivation in receiving a direct response to their contributions.
- #10 Start somewhere. Ask audience which ones they have not heard of or do not recognize Make sure you are following and friending others…Remember this is social! Your goal should be to engage consistently and authentically, while adding strategic thinking and planning to increase your business’ effectiveness.
- #11 blog.facebook.com/blog.php?post=72353897130 facebook.com/press/info.php?statistics Retrieved 10/1/2009 Fastest growing demographic is those 35 years old and older. facebook.com/press/info.php?statistics Retrieved 10/1/2009 Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month: 2+ billion photos uploaded to the site. 14+ million videos uploaded. 8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared. facebook.com/press/info.php?statistics Retrieved 10/1/2009
- #12 blog.facebook.com/blog.php?post=72353897130
- #13 blog.facebook.com/blog.php?post=72353897130 http://www.facebook.com/#!/press/info.php?statistics * There are over 900 million objects that people interact with (pages, groups, events and community pages) * Average user is connected to 80 community pages, groups and events * Average user creates 90 pieces of content each month * More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
- #14 blog.facebook.com/blog.php?post=72353897130
- #21 http://www.youtube.com/t/fact_sheet
- #24 http://popacular.com/gigatweet/ Giga Tweet thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats www.mashable.com More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
- #25 ~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/ barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010) More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
- #26 http://www.flickr.com/photos/whartz/2944633673/ 93% of Americans own a cell phone In 2009, smartphone ownership increased from 11% to 17%.
- #34 thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats