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B&A Consumer Confidence Barometer Sept 2013
- 1. Consumer Confidence Tracker September 2013 PREPARED BY: LukeReaper Behaviour & Attitudes J.4393
- 2. Introduction This reportpresents the findings of the latest phase of the Behaviour & Attitudes’ Consumer Confidence Tracker. Survey results for this phase are based on a sample of 1,001 adults aged 16+, quota controlled in terms of age, gender, socio-economic class and region to reflect the profile of the adult population of the Republic of Ireland. All interviewing on the survey is conducted on our fortnightly face-to-face Barometer by trained members of the B&A field force working under ESOMAR guidelines. Fieldwork on the latest wave was carried out between 6th and 20th September, 2013. 2
- 3. About Behaviour &Attitudes Behaviour and Attitudes is Ireland’s largest and most experienced independently owned research company. We pride ourselves on having the most experienced director team in Ireland. All projects have a director involved. Established over 25 years ago, Behaviour and Attitudes provides a full range of market research services, ranging from CAPI, CATI, online and of course qualitative. Specialist sectors include: Retail & Shopper, Technology & Telecoms, Media, Financial, Political & Social, Polling, Automotive, Healthcare and Public Sector & Utilities. For more information please visit our website at: www.banda.ie or contact us on +353 1 2057500. 3
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- 5. Summary In linewith other economic indicators such as the recent CSO Residential Property Price Index (year to August 2013) consumer confidence for the coming year has risen significantly. Although still negative, confidence is now at its highest point since we entered the IMF Bailout in 2010. Thus the momentum for recovery appears to be picking up pace. If we also factor in the recent ESRI 2014 growth forecasts the picture is one of increased positivity. However, a two-paced recovery in sentiment is evident. While both Dublin and outside Dublin are displaying more positive sentiment toward the economy, Dubliners are significantly more positive, and the gap regionally is widening. The divisions in our society are also evident with the middle-upper class (ABC1) and the farming sector (F) significantly more positive in outlook compared to the blue collar (C2DE) sector. Despite a budget looming, less negativity exists regarding personal finances for the year ahead. However we need to be cognisant of the sharp divide between the white and blue collar sectors. Also those over 35 years of age are more negative regarding their income next year. Note this cohort has more responsibility and are more conservative in outlook. 5
- 6. Summary Our discretionaryincome measure is also indicating a stablisation after five years of decline. However, note we are still at 2001 levels. We are also witnessing a recovery or at least a levelling off in the perceived ability to save. Again the Dublin region is less negative compared to those outside Dublin across 2013. Overall any growth in personal financial perceptions is finely balanced. We must remember that the Irish consumer is sensitive, as is the Irish economy, to external reports and trends. However consumers, especially those in Dublin, have a more positive outlook towards 2014. It will be important to track and understand how the various cohorts of our society emerge from these ‘dark times’ as we are witnessing societal divisions. 6
- 7. Summary The tablebelow summarises the net scores for each element of the September survey, alongside those from previous waves since 2010. Pre 2008 Historic Low 2010 2011 2012 2013 Net Scores Net Scores Net Scores Net Scores Date Net Score Date Score Mar July Nov Jan April July Nov Mar May Sept Nov Feb Apr July Sept % % % % % % % % % % % % % % % % % Economy - looking back a year Nov '02 -62 -81 -50 -82 -86 -72 -59 -69 -64 -56 -57 -62 -51 -53 -46 -27 Economy - looking forward one year Nov '02 -63 -54 -20 -74 -70 -58 -45 -64 -52 -44 -50 -60 -39 -44 -36 -18 Personal income looking back a year Nov '02 -40 -65 -43 -67 -72 -64 -50 -59 -61 -56 -52 -60 -52 -55 -47 -38 Personal income looking forward a year Nov '02 -20 -54 -33 -65 -69 -55 -43 -57 -50 -49 -52 -52 -48 -54 -47 -34 Personal assets looking forward one year Jan'02 -2 -49 -26 -55 -50 -44 -31 -41 -39 -28 -31 -33 -21 -29 -20 -10 Purchasing intentions the year ahead Nov '02 -24 -51 -36 -56 -67 -55 -37 -51 -46 -40 -44 -48 -43 -43 -40 -29 Savings - the year ahead Nov '02 -35 -53 -37 -54 -60 -54 -39 -50 -51 -42 -45 -52 -44 -48 -44 -31 Although still negative, our confidence in the economy for the coming year is at its highest point since we entered the IMF Bailout in 2010. And for the first time over the last 4 years, more positive purchasing intentions have emerged. The value of personal assets and income are also showing positive movement for the year ahead. 7
- 8. Economy – LookingBack COUNTRY IS NOW … LONG TERM 2011 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Better off 13% 6% 2% 5% 5% 7% 7% 7% 23% 29% 31% 22% Same July Nov 17% 27% 19% 27% Mar May Sept 2013 Nov 6% 8% 8% 5% 24% 29% 28% 28% Feb April July 9% 9% 10% 31% 28% 34% Sept 18% 35% 38% 42% 45% 50% 46% 91% 70% 66% Worse off Apr 2% 5% 7% 6% 10% 18% 19% 23% 27% Jan 2012 88% 77% 76% 76% 66% 66% 75% 53% 35% 70% 67% 62% 64% 60% 62% 55% 45% 26% 23% 28% Gap -40 -59 -13 +3 +8 -6 -64 -89 -71 -71 -59 -86 -72 -59 -69 -64 -56 -57 -62 -51 -53 -46 -27 Negativity related to our current economic situation continues to reduce and is at its lowest point since the recession began. The momentum for recovery appears to be picking up pace. Q.1 Thinking about the economy as a whole, do you think that the country is better off, worse off, or about the same as last year? 8
- 9. The Future: Psychologically,we may be ready to move on in 2014 Source: B&A Consumer Confidence Report Balance +/10 Dublin -4 Outside -23 0 -10 Looking Forward -20 -30 -40 -50 -60 -70 -18 Looking Back -20 -42 -44 -45 -41 -56 -58 -54 -65 -66 -67 -65 -69 -55 -74 -76 -69 -80 -73 -90 -77 -79 -93 -100 -50 -74 -70 -86 -81 -82 -50 -56 -57 -59 -69 -36 -64 -27 -44 -60 -64 -72 -91 -88 -52 -58 -39 -51 -53 -46 -62 -86 Jan Mar July Sept Oct Dec Mar May Sept Nov Mar July Nov Jan Apr July Nov Mar May Sept Nov Feb Apr July Sept 2008 Initial shock! But widespread belief that: 2009 2010 Despair! (IMF Bailout) Things would return to ‘normal’ Spending habits and behaviour changing for good Spending reined in – but not in any planned or strategic manner Value sought everywhere This was a ‘speedbump’ 2011 Readjustment People adjusting to ‘new reality’ Less focus on (or interest in) doom and gloom 2012 2013 Movement towards positivity A significant uplift in the consumer mood vs pre budget last year. However a Dublin vs outside Dublin recovery is evident. Q.1 Thinking about the economy as a whole, do you think that the country is better off, worse off, or about the same as last year? Q.2 And what about the coming year, do you think that the country will be better off, worse off or about the same as this year? 9
- 10. Economy – LookingForward Country will be … LONG TERM 2011 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Better off 13% 9% 8% 20% 25% 26% 6% 19% 12% 9% 9% 6% Apr 8% July 12% 18% 20% 25% 24% 32% Jan 27% Nov 8% Mar May Sept 30% 31% 2013 Nov 9% 11% 11% 6% 20% 25% 30% 2012 43% April July Sept 14% 12% 14% 20% 28% 33% 28% 32% 38% Same Feb 33% 36% 43% 47% 48% 48% 67% 59% 76% 74% 61% 67% 61% 49% Worse off Gap 37% 27% 26% -36 -50 -17 -2 72% 66% 57% 61% 55% 61% 66% 53% 55% 50% 37% 34% = -15 -59 -68 -49 -58 -52 -70 -58 -45 -64 -52 -44 -50 -60 -39 -44 -36 -18 Perceptions related to the future of the Irish economy are at their highest level since 2007. While still in the negative, belief in the future of the Irish economy is improving. Q.2 And what about the coming year, do you think that the country will be better off, worse off or about the same as this year? 10
- 11. Balance Of Opinion- Economy Long Term Balance +/- 10 3 8 0 -13 -10 -30 Looking Back -6 Looking Forward -50 -40 -49 -50 -60 -59 -59 -68 -58 -58 -70 -71 -71 -90 -89 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 YEARLY AVERAGES -44 -45 -52 -59 -64 -80 -100 -18 -15 -36 -40 -70 -2 0 -17 -20 Short Term -52 -39 -50 -60 -64 -59 -72 -64 -69 -56 -57 -51 -62 -36 -44 -27 -46 -55 -86 Jan Apr July 2011 Nov Mar May Sept 2012 Nov Feb Apr July Sept 2013 When viewed longitudinally a pattern of consistent improvement has been noted over the past two years. 11
- 12. Economy – LookingForward x Demographics Country will be … Total SEPTEMBER 2013 Gender Age Male Better off Same Worse off Gap Female 1005 485 520 352 359 294 452 % Base: % % % % % % 20 43 21 43 18 44 37 36 38 -18 -15 -20 18-34 35-54 Social Class 22 43 35 -14 55+ 19 18 42 45 Dublin Leinster Munster 482 71 278 265 285 177 727 % % % % % % % 16 17 47 44 37 40 -21 -23 15 -20 38 -20 25 27 20 14 42 42 43 44 39 48 42 44 31 -5 Any Conn/ Outside Ulster Dublin F ABC1 C2DE 25 Region 27 -29 -2 31 -4 37 -17 44 -29 A socio-economic and regional divide in terms of recovery. Q.2 And what about the coming year, do you think that the country will be better off, worse off or about the same as this year? 12
- 13. Economy – LookingForward Trended x Region Base: All adults 18+ Balance +/- 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70 2012 2013 -4 The gap is widening indicating a two tier recovery. -23 -38 -44 -42 Dublin -32 -48 -30 -39 Outside Dublin -60 -52 Sep 12 -61 Nov 12 Feb-13 Apr-13 Jul-13 Sep-13 Q.1 Thinking about the economy as a whole, do you think that the country is better off, worse off, or about the same as last year? 13
- 14. Personal Finances –Looking Back Now feel … LONG TERM 2011 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Better off 15% 9% 11% 21% 2% 5% 5% 25% 26% 24% 3% Apr 5% July Nov Mar 5% 5% 31% 7% 29% 2013 May Sept Nov Feb April July 5% 4% 6% 6% 7% 7% 26% 33% 30% 33% 36% 34% 32% 35% 36% 33% 9% 40% 45% 46% 45% Sept 21% 32% Same 4% Jan 2012 47% 47% 51% 52% 56% 75% 65% 62% 66% 62% Worse off 38% 69% 57% 64% 66% 61% 59% 64% 58% 61% 44% 44% 53% 47% 32% 24% 22% 20% Gap -23 -34 -11 +1 +4 +4 -35 -63 -58 -61 -57 -72 -64 -50 -59 -61 -56 -52 -60 -52 -55 -47 -38 Perceptions of personal finances are still negative. However, the degree of negativity is reducing with the scores now at 2008 level. Q.3 Do you feel better off financially, worse off financially or about the same compared to last year? 14
- 15. Personal Finances –Looking Back x demographics Now feel … Total SEPTEMBER 2013 Age Male Female Base: Gender 18-34 35-54 Social Class Region 55+ ABC1 C2DE F Dublin Leinster Any Mun- Conn/ Outside ster Ulster Dublin 1005 485 520 352 359 294 452 482 71 278 265 285 177 727 % % % % % % % % % % % % % % Better off 9 10 7 Same 45 44 46 Worse off 47 46 47 Gap -38 -36 -40 13 7 41 45 43 -30 52 -44 5 50 10 8 7 40 48 45 42 -40 -32 57 52 36 -44 -29 10 11 45 45 46 44 -36 -33 Q.3 Do you feel better off financially, worse off financially or about the same compared to last year? 7 6 8 43 47 45 50 47 47 -43 -41 -39 15
- 16. Personal Finances -Looking Back x Region Base: All adults 18+ Balance +/- 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70 2012 2013 -42 -46 -50 Sep 12 -61 Nov 12 Dublin Outside Dublin -50 -55 -56 -36 -39 -49 -56 -57 Feb-13 Apr-13 Jul-13 Sep-13 Q.3 Do you feel better off financially, worse off financially or about the same compared to last year? 16
- 17. Personal Finances –Looking Forward Expect it to be … LONG TERM 2011 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 5% 13% Higher 22% 22% 25% 25% 7% 7% 7% 30% 28% Jan Apr 5% July 8% 2012 Nov 9% 7% Mar 8% May Sept 7% 7% 2013 Nov 7% Feb 7% April July 6% Sept 6% 10% 20% 30% 35% 29% 28% 31% 34% 39% 35% 37% 34% 34% 38% 34% 41% 46% The same 52% 54% 54% 58% 58% 58% 59% 74% 64% Lower Gap 57% 63% 59% 64% 63% 52% 58% 56% 59% 59% 55% 60% 53% 44% 34% 24% 27% -2 -8 17% 13% 12% 13% +8 +16 +18 +15 -21 -59 -50 -56 -51 -69 -55 -43 -57 -50 -49 -52 -52 -48 -54 -47 -34 Despite a budget looming, less negativity exists regarding personal finances for the year ahead. Q.5 Do you expect your income in the next year, after inflation and taxes, to be higher, lower or the same as in the last twelve months? 17
- 18. Personal Finances –Looking Forward x Demographics Expect it to be … Total SEPTEMBER 2013 Gender Age Social Class Region Lein- Mun- Conn/ Outside ster ster Ulster Dublin Male Female 18-34 35-54 55+ ABC1 C2DE F Dublin 1005 485 520 352 359 294 452 482 71 278 265 285 177 727 % % % % % % % % % % % % % % Higher 10 12 12 9 8 10 The same 46 45 Lower 44 43 46 -34 -31 -37 Base: Gap 8 46 9 5 40 14 49 49 48 50 37 -23 41 -41 46 -41 39 -27 41 59 50 49 33 -41 -26 -39 12 8 45 49 44 -32 11 10 49 47 43 40 43 -35 -29 -33 18-34s and the middle classes are more positive about their finances as they move forward. The blue collar sector are still most concerned. Q.5 Do you expect your income in the next year, after inflation and taxes, to be higher, lower or the same as in the last twelve months? 18
- 19. Personal Finances -Looking Forward x Region Base: All adults 18+ Balance +/- 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70 2012 2013 -33 -43 -55 -45 -55 -54 Sep 12 Nov 12 Q.5 -54 Feb-13 -44 Dublin -39 Outside Dublin -48 -56 Apr-13 -53 Jul-13 Sep-13 Do you expect your income in the next year, after inflation and taxes, to be higher, lower or the same as in the last twelve months? 19
- 20. Balance Of Opinion- Personal Finances Long Term Balance +/- 16 18 15 15 5 -2 -8 -15 -35 -45 -55 -65 -75 Looking Back 8 -5 -25 Short Term Looking Forward 1 -11 4 4 -21 -34 -23 -34 -43 -35 -50 -59 -56 -51 -57 -58 -61 -63 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 YEARLY AVERAGES -55 -50 -69 -72 Jan -59 -61 -64 Apr -57 -50-49 -52 July 2011 Nov Mar -56 May -52 -52 -47 -38 -47 -48 -54 -52 -55 -59 Sept Nov Feb 2012 Apr July Sept 2013 Gains being made over time. However we are still in negative territory. 20
- 21. Savings – LookingForward Expect to save … More LONG TERM 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 13% 11% 17% 18% 18% 18% 10% 6% 32% The 51% same 7% 7% 6% 27% 37% 35% 39% Apr 7% 63% -23 -28 -8 -5 Mar 32% 7% 6% 36% 9% 36% May Sept 9% Nov 6% 40% 43% 5% Feb April July 7% 38% 42% 7% Sept 5% 10% 38% 45% 59% 36% 39% 19% Nov 2013 49% 66% 55% 57% 54% 44% 25% 23% July 2012 43% 62% Gap 7% Jan 46% 50% 58% 59% Less 2011 61% 57% 48% 57% 51% 51% 57% 51% 55% 50% 41% 23% -1 -5 -34 -56 -48 -50 -48 -60 -54 -39 -50 -51 -42 -45 -52 -44 -48 -44 -31 A stabilisation or at least a recovery in the ability to save (with the more positive economic sentiment) is evident. Q.8 Do you expect to save more, less or the same amount in the year ahead compared with the last twelve months? 21
- 22. Savings – LookingForward Expect to save … SEPTEMBER 2013 Total Gender Male Female 1005 % 485 % 520 % More 10 11 10 The same 49 50 48 41 39 42 -30 -29 -32 Age Base: Less Gap 18-34 35-54 352 % 17 359 % 8 50 Social Class 55+ ABC1 C2DE F 294 % 452 % 482 % 71 % 4 53 45 37 -20 14 8 46 44 -34 -40 15 34 -37 Mun- Conn/ Outside ster Ulster Dublin 265 % 285 % 177 % 7 9 8 8 53 51 39 41 -30 -33 43 56 45 45 -21 278 % 3 52 42 Region LeinDublin ster 57 48 40 39 35 -37 -24 -28 -39 Q.8 Do you expect to save more, less or the same amount in the year ahead compared with the last twelve months? 727 % 22
- 23. Savings – LookingForward x Region Balance +/- 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70 2012 2013 -29 -24 -34 -46 -50 Sep 12 -35 Dublin -33 -43 -48 -47 More positivity in Dublin over the last 3 waves. -53 -54 Nov 12 Outside Dublin Feb-13 Apr-13 Jul-13 Sep-13 Q.8 Do you expect to save more, less or the same amount in the year ahead compared with the last twelve months? 23
- 24. Personal Assets– LookingForward Expect them to be … LONG TERM 2011 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Higher 10% 19% 22% 28% 36% 38% 2% 4% 5% 7% Jan 2% Apr July 2012 Nov 5% 7% 7% Mar May Sept 2013 Nov Feb 7% 6% 9% 8% April July Sept 9% 8% 11% 12% 28% 42% 43% 47% 46% 45% 54% 55% 45% 54% 51% 56% 55% 55% 62% 56% 59% 66% No 68% 65% change 64% 65% 59% 57% 55% 35% Lower Gap 13% 13% 52% 47% 47% 38% 49% 48% 38% 40% 36% 38% 39% 30% 37% 31% 22% 7% 5% 5% 8% +6 +9 +21 +31 +33 +20 -25 -53 -43 -41 -31 -50 -44 -31 -41 -39 -28 -31 -33 -21 -29 -20 -10 The fieldwork was conducted prior to recent publicity surrounding increased housing prices in Dublin. The figures at this point in time indicate belief in some asset value recovery. Q.6 Do you expect your assets (your house, shares, pension entitlements, savings) In the next year to be higher, lower or the same as in the past year? 24
- 25. Personal Assets– LookingForward Expect them to be … SEPTEMBER 2013 Total Gender Male Female Age 18-34 35-54 Social Class 55+ ABC1 C2DE Region F Dublin Leinster Munster Conn/ Outside Ulster Dublin Base: 1005 485 520 352 359 294 452 482 71 278 265 285 177 727 Higher % % % % % % % % % % % % % % 12 14 10 11 9 72 68 No change Lower Gap 66 66 22 20 -11 -6 Q.6 9 66 25 -16 10 14 11 70 62 66 25 22 19 -11 -11 -4 20 -10 15 9 66 65 25 -17 13 16 68 59 19 -6 25 -9 22 17 -7 -11 Do you expect your assets (your house, shares, pension entitlements, savings) In the next year to be higher, lower or the same as in the past year? 64 27 -18 10 68 21 -11 25
- 26. Personal Assets– LookingForward x Region Expect them to be … Balance +/- 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70 2012 2013 -9 -12 -18 -25 -21 -29 -23 -22 -34 Sep 12 Q.6 Dublin Outside Dublin -32 -33 Nov 12 -11 Feb-13 Apr-13 Jul-13 Sep-13 Do you expect your assets (your house, shares, pension entitlements, savings) In the next year to be higher, lower or the same as in the past year? 26
- 27. Purchasing Goods AndServices – Looking Forward Expect to purchase 2002 … More LONG TERM 2011 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 16% 15% 18% 20% 21% 20% 10% 3% 5% 4% 5% Jan 2% Apr 5% 42% 39% 34% Mar 5% 44% 50% May Sept 5% 5% Nov 5% Feb 6% April July 7% Sept 6% 8% 50% 46% 42% 46% 44% 49% 55% 58% 58% 64% 64% 65% 65% 69% 66% 52% 56% 60% 50% 39% Gap 4% 41% 45% 50% Less 7% Nov 2013 29% 31% The same July 2012 55% 44% 51% 45% 49% 53% 49% 49% 45% 37% 26% 27% 18% 16% 14% 15% -10 -12 = +4 +7 +5 -29 -63 -47 -52 -45 -67 -55 -37 -51 -46 -40 -44 -48 -43 -43 -40 -29 A breakthrough in perceptions of purchasing next year (2008 levels). Note we are still in negative territory, but a significant drop in negativity has occurred. Q.7 In the year ahead, do you expect to purchase more, less or the same amount of goods and services as in the past year? 27
- 28. Balance Of Opinion– The Year Ahead Expectations in regard to assets value, purchases, and savings Long Term Balance +/40 31 30 10 0 -10 6 9 -10 -12 -30 -40 -50 -60 -23 -28 Purchase 20 4 7 Savings 5 -8 -12 -20 Assets Value 33 21 20 Short Term -5 -1 -10 -5 -20 -21 -25 -29 -34 -31 -43 -53 -41 -44 -45 -50 -48 -50 -48 -47 -60 -52 -63 -56 -70 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 YEARLY AVERAGES -28 -31 -54 -41 -39 -37 -39 -50 -40 -46 -42 -55 -51 -51 Jul Mar -29 -31 -33 -44 -48 -45 -52 -43 -43 -29 -40 -31 -44 -48 -44 -67 Jan Apr 2011 Nov May Sept Nov 2012 Feb Apr July Sept 2013 Improvements are noted and momentum is slowly improving. However, any further imposition that directly affects real incomes of consumers will impact this area negatively (ie the Budget!). Growth in personal financial situations is now finely balanced. 28
- 29. Purchasing Goods AndServices – Looking Forward Expect to purchase … Total SEPTEMBER 2013 Gender Male Base: 1005 % Female 485 % 520 % 8 7 9 55 58 35 39 -29 -27 -30 18-34 35-54 352 % 359 % Social Class 55+ 294 % 14 6 2 53 53 37 More Age 33 -19 12 40 37 -34 -35 F 482 % 71 % 5 5 278 % 13 66 42 31 -18 30 -37 -25 53 Munster 265 % 285 % 7 6 52 57 Less Gap 452 % 61 53 The same ABC1 C2DE Region LeinDublin ster 59 34 34 -21 -27 52 42 -36 Q.7 In the year ahead, do you expect to purchase more, less or the same amount of goods and services as in the past year? Conn/ Outside Ulster Dublin 177 % 727 % 5 6 59 56 36 38 -32 -32 29
- 30. Purchasing Goods AndServices – Looking Forward x Region Expect to purchase … Balance +/- 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70 2012 2013 -21 -31 -41 -46 -45 -50 Sep 12 Nov 12 -34 -32 -42 Dublin Outside Dublin -42 -48 Feb-13 Dublin has more positive indications of recovery compared to outside Dublin. -47 Apr-13 Jul-13 Sep-13 Q.7 In the year ahead, do you expect to purchase more, less or the same amount of goods and services as in the past year? 30
- 31. The New Realityof Recession: Discretionary Income Has Halved in Five Years but decline appears to have abated Base: All adults 18+ €90 2013 83.97 77.30 €80 71.38 €70 75.07 66.70 61.29 €60 62.32 54.62 55.17 50.94 50.05 47.23 46.68 47.08 42.91 €50 50.30 €40 €30 Q. About how much would you say you spend each week on things you buy for yourself including money spent on clothes, eating out, going for a drink, going to the cinema, gambling, sporting activities and so on? €20 €10 €0 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 Apr '11 Jul '12 Feb '13 Apr '13 Jul '13 Sept '13 31