Download as PDF, PPTX
Uploaded byEliza Hazlerigg
5 emerging trends in digital marketing
This document discusses insights from LSU Horizon's network of 5,000 entrepreneurs on weak signals and trends from 2016. It notes that innovation involves more than just design thinking, as seen by Snap's Spectacles product. It also discusses how bots are entering the creative process, how ad workers may be in a digital bubble, that disruption is often about price rather than technology, and that in unstable times, pets like dogs are increasingly popular.
5 emerging trends in digital marketing
- 1. A strategy & innovationstudio @LSUsocial Matt Boffey Managing Director LSU
- 3. 2016 Digital Marketing Marginalia &Miscellany
- 4. LSU Horizon isour insight and innovation network 5,000 entrepreneurs from tech start-ups and digital business backgrounds. Active in 70 cities, including London, Sydney, Tel Aviv, Shanghai and San Francisco.
- 5. LSU Horizon doesn’tjust confirm what we know today. It helps our clients better anticipate tomorrow.
- 7. We asked: “Whatare the the ‘weak signals’ you’ve picked up in 2016?”
- 8. 1. Innovation involves morethan just ‘design thinking’
- 10. Spectacles are a functionof Snap’s vision - not consumer need or problem- solution thinking.
- 11. Engineer & Optimise Vision & Create
- 12. 2. Bots areentering the creative department
- 14. Quality is a functionof quantity?
- 15. 3. Ad peopleare the most extreme digital consumers
- 17. Is the difference betweenad folk and joe public another unhelpful bubble? Does it risk brands becoming out of touch with their consumers?
- 18. 4. Disruption isn’tabout tech, it’s about price
- 21. Investors want growth. Consumerswant low prices. So Uber ‘buys’ market share - is it sustainable?
- 22. 5. In aworld of growing instability, inequality and insecurity there is only one winner:
- 25. dog cat 53% increase insearch interest in ‘dog’ over the last 5 years. This compares to a 23% increase in search interest in ‘cat’ over the same time period.
- 26. Everyone needs tobe a hero to someone.
- 27.