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5 - Making Information Pay 2011 -- KONCZAL, JOHN (Sterling Commerce)
1) The document discusses IBM's Smarter Commerce solutions for optimizing the commerce cycle in publishing through the use of business insights. 2) Smarter Commerce uses insights into customers and partners to drive smarter actions, decisions, and processes across customer engagement, partner/supplier management, and sales channel enablement. 3) The key takeaway is that gathering insights and applying them to commerce dynamically increases revenue and profitability.
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5 - Making Information Pay 2011 -- KONCZAL, JOHN (Sterling Commerce)
- 1. Making Information Pay2011 Experience smarter media Smarter Commerce for Publishing Using Business Insight to Drive Greater Revenue and Profitability John Konczal Industry Executive, Communications, Media, & Entertainment Commerce Solutions, IBM Software Group
- 2. Introducing: Smarter Commercefor Publishing Experience smarter media 2 2 5/6/2011 IBM Media and Entertainment 2
- 3. Smarter Commerce worksto transform and optimize 3 every phase of the commerce cycle Experience smarter media 3 3 5/6/2011 IBM Media and Entertainment 3
- 4. Smarter Commerce usesbusiness insight to drive smarter actions, decisions, and processes Experience smarter media Customer Engagement …increasing the value companies generate for their customers and shareholders in a rapidly changing digital world To compete, you need dynamically re-think how you define value for your Business Insight customers across all interactions - profitably In today’s world of instant business, you need deep consumer and partner insights Partner /Supplier Management that can be turned into intelliigent business actions You need an approach that allows you to to collaborate profitably with sales and distribution channels to create optimal market presence 5/6/2011 IBM Media and Entertainment 4
- 5. IBM Smarter Commerce SalesChannel Enablement Experience smarter media CHANNEL ENABLEMENT PLATFORM Core business processes Connectivity Transformation Routing Visibility Supports any connection type, Provides any-to-any data Routes data/files to appropriate Offers aggregated views of method, and protocol to transformation for integration systems including split file business data by partner, time between eRetailers and your processing. Integrates directy integrate and communicate financial systems, including data period and product . Real time with partners prevalidation and exception with internal systems. tracking of transactions by processing business and IT. Example Business Flow Digital Sales File Processing 5 5 5/6/2011 IBM Media and Entertainment 5
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- 7. Experience smarter media IBMMedia and Entertainment
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- 9. Experience smarter media 5/6/2011 IBM Media and Entertainment 9
- 10. Experience smarter media 5/6/2011 IBM Media and Entertainment 10
- 11. Key Takeaways &Next Steps Next steps Experience smarter media Gathering partner & consumer insight and applying it dynamically to commerce processes enables intelligent actions & decisions that increase revenue and profitability Learn how other IBM clients are benefiting from Smarter Commerce http://www.ibm.com/smarterplanet/commerce Engage with us for an overview and assessment of digital sales channel e nablement Russell Longo, Publishing Specialist, [email protected] © 2011 IBM Corporation 11 11