The 5 Pillars of
Innovation
“If you don’t have a common vernacular, if you
don’t have a common culture, if you don’t have
the same frame of reference…then you lose the
scalability and the impact of having one program,
one mindset and one social movement”
Dan Seewald
Senior Director of Worldwide Innovation at Pfizer
Head of the Dare to Try Initiative
Structure Skills
StrategyCulture
Tools
Innovation Culture
Culture is the way things are done
around here. It influences the way
organisations and people think
about and behave creativily.
It shapes ways of working, either
lubricating or blocking the
intentions of systems and processes
Psychological Safety
A Tolerance for
Failure
A Willingness to
Experiment
Collaboration
Cultural Flatness
Emphasise
Speed & Agility
Measure & Motivate
your Intrapreneurs
Incentivise
Innovation with
Rewards and Time
Think like a
Venture Capitalist (VC)
Build Networks across
your Ecosystem
- Stay Open
Balance Operational Excellence
with Innovation-focused Culture
Building and Institutionalising a
Culture of Innovation
is very complex
PARADOXES & DILEMMAS
Innovation Paradoxes
Affirming the individual
and the group
Supporting and
confronting
Fostering
experimentation,
learning & failure and
demanding
performance
Promoting
improvisation and
structure
Showing patience and
urgency
Encouraging bottom-up
initiative and
intervening top-down
Innovation
Strategy
Innovation Strategy is about
how you allocate your
creative resources
Innovation Ambition Matrix
Innovation Strategy is about
how much to invest in core,
adjacent, transformational
innovation activities
How much to invest in
exploitative versus explorative
innovation activities
Innovation Landscape Map
How much to invest in routine,
radical, disruptive, architectural
innovation activities
The
Strategic Innovation Options Matrix
maps the choices available
Performance Measurement
Innovation Structure
Innovation Structure is about
how best to organize your
people to implement your
chosen innovation strategy
Temporary Project Teams
(Disciplined Collaboration)
Innovation Committee
(Community of Practice)
Line-and-Staff
Innovation
Skills
Innovation Tools
Design Thinking
Human-Centered
Approach to
Problem-Solving
Empathy Define Ideate Prototype Test
Observation (fly-on-the-wall, hangout,
shadow, impersonate)
Ethnographic Conversations
Desk Research
Affinity Mapping
Empathy Mapping
Journey Mapping
Point-of-View Statements
Sketches & Role-Play
Physical Mockups
Digital Prototypes
Functioning Prototypes
Testing User Actions
Testing Sales Actions
Creative (Hybrid) Brainstorming
What Bugs You?
Association
What’s Next?
What-If?
Look Sideways
Empathy
Define
IdeatePrototype
Test
"travelers want to hang out with other travelers"
or
"travelers want to do high-quality non-touristy things"
don’t
fall in love
with your
first idea
Impacts
&
Blockers
Lean
Startup
Iterate
PIVOT
Business Model Innovation
A business model
describes how an
organisation
creates, delivers
and captures value
Key
Creative
Leadership
Challenges
Domination of
Core Business
over
Growth Engines
Access to
Customers
Creative
Leadership
Roles
The EXPLORER
who paints a
picture of
where they
need to head
and lead the
team toward it
The GARDENER
who nurtured
and creates an
environment for
their people to
be creative in
The PLAYER
COACH who has
hands-on
experience and
applies it to a
creative challenge
The 5 Pillars of
Innovation

5 Pillars of Innovation

Editor's Notes

  • #41 Brief intro now, detail later-->it’s a cycle
  • #42 -->repeats. Iterations.
  • #47 -->process
  • #51 -->process