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5 Ways Entrepreneurs Can Enhance Local Communities | Bennat Berger
This document outlines five ways that entrepreneurs can enhance their local communities: 1) Sponsor non-profit organizations in the community to gain visibility and promote generosity; 2) Incorporate volunteering into the company mission to encourage a spirit of giving back among employees; 3) Design business models that automatically donate a portion of purchases to charitable causes; 4) Contribute to the local economy by purchasing supplies from and partnering with local businesses; 5) Promote other local businesses through co-marketing to create a sense of community among business owners in the area. The overall message is that supporting community organizations and showing investment in the local area can help businesses build value with customers and within their own organizations.
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5 Ways Entrepreneurs Can Enhance Local Communities | Bennat Berger
- 1. WAYS ENTREPRENEURS CAN ENHANCE LOCALCOMMUNITIES BENNAT BERGER 5 ORIGINALLY PUBLISHED ON ENTREPRENEUR.COM
- 2. “When you giveto your community, the community tends to give back to you.” Annie Pilon
- 3. SPONSOR NON-PROFIT ORGANIZATIONS IN THECOMMUNITY1 Many local organizations are looking for company sponsors to cover the costs of major events and some administrative expenses.
- 4. They will dotheir part to promote your generosity through their marketing efforts, which can help you get more visibility in the community.
- 5. INCORPORATE VOLUNTEERING IN THE COMPANYMISSION2Make a passion for social good part of your company’s mission so you and your employees can give back to the community together.
- 6. Encouraging a spiritof volunteerism and giving back within your mission statement - and through ways you operate as a company -- can be beneficial to both team members and the community at large.
- 7. DESIGN A BUSINESS MODEL THATGIVES BACK3The goal is to automate the donation to a non-profit so that all customers and clients are aware that a portion of their purchase ends up with a good cause.
- 8. If your businesscan organically incorporate community enhancement into its ethos, that’s even better.
- 9. As your businessgains momentum, you should consider branching out to more than one charitable organization or community project to serve as a philanthropist.
- 10. CONTRIBUTE TO THE LOCALECONOMY4Contribute to the local economy by buying supplies and raw materials from local vendors and partner with local businesses for any services and other business-related purchases.
- 11. Opening new businesses orbuilding new properties or even green spaces, like parks, can also enhance a community by drawing in foot traffic and tourism, thus boosting local businesses and stimulating the economy.
- 12. PROMOTE LOCAL BUSINESSES5You cantake the lead on promoting other local businesses through co- marketing efforts or simply through referrals.
- 13. The goal isto create a sense of community and camaraderie among other business owners since you are all invested in selling and marketing to the same customers.
- 14. Showing your supportfor non-profits and community organizations can help you build value, both within the organization as you encourage a spirit of volunteerism and philanthropy, and with your customers as you show you are invested in your local community’s quality of life and future.
- 15. Read full articleon Entrepreneur.com w w w . b e n n a t b e r g e r . c o m