Downloaded 3,279 times
Uploaded byHeinz Marketing Inc
50 Essential Content Marketing Hacks (Content Marketing World)
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
BusinessâŚ
In this document
Powered by AI
Introduction to 50 essential content marketing hacks presented by Matt Heinz, focusing on converting readers to customers.
Outline of the presentation agenda, housekeeping details, and freebies offered, including a new book and useful content marketing materials.
Exploration of personal content marketing story and a definition of content within the marketing framework.
Discussion on the impact of emotive content and rich storytelling for effective marketing with long-term value.
Discussion on the modern sales funnel, key sales stages, and the buyer's journey essential for effective marketing.
Insights into the marketing budget allocation towards content, challenges in measuring content ROI, and connection with business metrics.
Key planning fundamentals for effective content strategy including understanding buyer personas and setting expectations.
Definition of great content: targeted, contextual, evocative, integrated, and measurable with a focus on execution strategies.
Discussion on creating personalized video and interactive content along with cheats for effective formats and quality.
Best practices for Q&A, types of content distribution, influencer engagement, long-tail strategies, and content repurposing.
Strategies to encourage sales teams to utilize marketing content effectively while emphasizing collaboration and ease of use.
Seven productivity habits including project and task management, email organization, time management, and automation tools.
Recap of presentation's agenda and contact details for further engagement with Matt Heinz and Heinz Marketing.
More Related Content
Similar to 50 Essential Content Marketing Hacks (Content Marketing World)
More from Heinz Marketing Inc
50 Essential Content Marketing Hacks (Content Marketing World)
- 1. @TwitterHandle ⢠#CMWorld 50Essential Content Marketing Hacks New tools, tricks, shortcuts, best practices and more to convert readers into customers Matt Heinz President, Heinz Marketing Inc @HeinzMarketing @Heinz Marketing ⢠#CMWorld
- 2. @TwitterHandle ⢠#CMWorld AGENDA @TwitterHandle⢠#CMWorld Housekeeping Copy of this deck FREEBIES: ⢠Full Funnel Marketing (my new book) ⢠Last yearâs Content Marketing Hacks preso ⢠My award-winning* bacon recipe Just bring me a business card or note what you want via [email protected] @HeinzMarketing ⢠#CMWorld
- 3. @TwitterHandle ⢠#CMWorld AGENDA @TwitterHandle⢠#CMWorld I am serious about the bacon⌠@ HeinzMarketing ⢠#CMWorld
- 4. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Everything the light touchesâŚ
- 5. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld My content storyâŚ
- 6. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld What is content?
- 7. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld My most powerful content marketing of 2015
- 8. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Rich stories with long shelf lifeâŚ
- 9. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld #farmlife
- 10. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Great content is emotive
- 11. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld One slide to rule them all
- 12. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Is this the modern funnel?
- 13. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Only two sales stages matter
- 14. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Only two sales stages matter
- 15. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld The buyerâs journey
- 16. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld A widening gap between investment & ROI According to CEB: ⢠45% of B2B marketing budgets go to content ⢠84% of marketers expect to increase content spend ⢠Only 45% of marketers think content marketing is working ⢠66% of marketers canât connect content metrics & business metrics
- 17. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Planning fundamentals â Buying committee members ⥠Personas ⢠Buyerâs journey ⣠Format preferences ⤠Internal âbuying committeeâ
- 18. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Expectation setting â Resources ⥠Tools ⢠Budget ⣠Roadmap & ramp timeline
- 19. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Measurement expectations â The right metrics ⥠Can you buy a beer with it? ⢠Operational vs Executive dashboards ⣠External impact ⤠Profit center vs cost center mentality
- 20. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Great content is⌠â Targeted ⥠Contextual ⢠Evocative ⣠Integrated ⤠Measured
- 21. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Execution â Format types ⥠Sales integration/leverage ⢠Shelf life strategy
- 22. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Personalized video (easier than you thinkâŚ)
- 23. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Interactive contentâŚ
- 24. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Response â Whatâs next? ⥠Are three steps faster than one?
- 25. @HeinzMarketing ⢠#CMWorld Formatcheats 1. Quality content 2. Great stories 3. Less time!
- 26.
- 27. @HeinzMarketing ⢠#CMWorld TheLink Blog
- 28.
- 29.
- 30.
- 31. @HeinzMarketing ⢠#CMWorld 10sources of content inspiration 1. Customer questions 2. Stuff you read 3. People you disagree with 4. Your customer-facing teams 5. Trade press 6. Conferences, panels & Webinars 7. Twitter hashtags 8. LinkedIn Answers 9. The news 10. Things you see that are dumb
- 32. @HeinzMarketing ⢠#CMWorld 5common content marketing mistakes 1. Not having a plan up front 2. Writing for the company instead of the customer 3. Not encouraging and participating in two-way communication 4. Not promoting, aggregating and curating great content from others 5. Only producing written content
- 33. @HeinzMarketing ⢠#CMWorld Distributionbest practices 1. Dlvr.it 2. GaggleAMP 3. Triberr 4. Influencers 5. Hashtags 6. Link from old, popular posts
- 34. @HeinzMarketing ⢠#CMWorld Influencerengagement best practices 1. Build good lists (Little Bird) 2. Give to get 3. Have a pipeline mentality 4. Build relationships 5. Be patient 6. Reciprocate & participate 7. Measure
- 35. @HeinzMarketing ⢠#CMWorld Longtail best practices 1. Repurposing 2. Re-edit old posts with new keywords 3. Tools ⢠TweetOldPost ⢠LinkedIn Publishing ⢠Search 4. Seasonal surfacing
- 36.
- 37. @HeinzMarketing ⢠#CMWorld Gettingsales to use your content 1. How does it help them make money? 2. Get sales leadership to buy-in first 3. Show examples of how it works 4. Teach, train, launch, reinforce, measure & celebrate 5. Create systems that make it easy
- 38. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld 1. Project Lists 2. Task Lists, Organization & Filtering 3. Email Management 4. Note Taking, Triage & Filing 5. Time Management 6. Idea Capture 7. Automation & Reminder Tools The Seven Productivity Habits
- 39. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Project Lists
- 40. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Task Management
- 41. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Email Management
- 42. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Note Taking, Triage & Filing
- 43. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Time Management
- 44. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Idea Capture
- 45. @TwitterHandle ⢠#CMWorld@HeinzMarketing ⢠#CMWorld Automation & Reminder Tools
- 46. @TwitterHandle ⢠#CMWorld AGENDA @TwitterHandle⢠#CMWorld Housekeeping Copy of this deck FREEBIES: ⢠Full Funnel Marketing (my new book) ⢠Last yearâs Content Marketing Hacks preso ⢠My award-winning* bacon recipe Just bring me a business card (or send email to [email protected]) noting what you want @HeinzMarketing ⢠#CMWorld
- 47. @HeinzMarketing ⢠#CMWorld MattHeinz President Heinz Marketing Inc [email protected] @heinzmarketing @HeinzMarketing ⢠#CMWorld
Editor's Notes
- #40Â I have three: Active, Delegated & Someday Weekly review process Add and forget (until Sunday) (print a copy for show-and-tell tomorrow) Smartsheet for groups @WaitingFor folder Contactually Projects â Delegated folder
- #41Â Sort by context Use dates unless itâs not deadline-driven âOne of Fiveâ Use tools to make it available everywhere Make the âanywhereâ tasks truly anywhere (folder for plane time) âfreeâ calendar reminders
- #42Â Inbox Zero is a myth Folders aplenty @ folders Two minute rule One read rule (if you canât follow it, donât check your email) 24 hour rule
- #43Â (take copy of notepad for show and tell) Pen and paper always (Evernote for conferences sometimes) Transfer the checkboxes Scan and archive the notes
- #44Â Block time Nights off Always have something to do with you Meetings â have an agenda, start on time, question recurring meetings, huddles instead
- #45Â Pen and paper Moleskine AquaNotes Dragon Dictation Dial2Do
- #46Â Smartsheet Daily Do List Social tools â Hootsuite, Buffer Contactually LinkedIn Contacts