Luke Ross reflects on the process of creating a company logo for inclusion in a movie trailer. He used various tools in Photoshop, including the pencil tool, shape tool, and blending options. He started with a hand-drawn concept and scanned it in. He added color, an outer glow effect, and an inner glow to make the logo stand out against a blue sky background. The logo features the text "Abysmal Productions" with a man holding a torch in the center. Ross feels the logo achieves the goal of standing out in the trailer but could still use improvements.