6 stats that should make us think about mobile experiences
0 likes793 views
The document emphasizes the urgent need for mobile marketing, highlighting that 90% of daily media interactions are screen-based, increasingly favoring mobile devices. It presents six statistics illustrating this trend, including that 56% of U.S. adults own smartphones and 70% of mobile searches result in actions within an hour. Additionally, it notes negative consumer perceptions towards brands with poor mobile sites and the growing preference for mobile access over PCs.
6 stats that should make us think about mobile experiences
- 1. 6 stats that should make us think mobile first.
- 2. The importance of mobile marketing isn’t in the future. It’s now.
- 3. Why? It’s simple. 90% of our daily media interactions are screen-based. Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html
- 4. And more of those interactions are trending toward mobile devices.
- 5. 6 stats that reinforce the importance of mobile.
- 6. 56% of U.S. adults own a smartphone. 1 Source: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
- 7. Tablets will outship laptops by 2014. 2 Source: hhttp://www.cmo.com/content/cmo-com/home/articles/2013/3/26/report_tablets_to_ou.frame.html
- 8. 1 in 2 mobile device owners prefer mobile over PC for web access. 3 Source: http://www.marketingcharts.com/wp/interactive/1-in-2-smartphone-and-tablet-owners-say-they-prefer-them-to-pcs-for-web-access-29942/
- 9. 9 in 10 Americans have bad feelings about brands that have poor mobile sites. 4 Source: hhttp://www.marketingcharts.com/wp/topics/branding/brands-with-poorly-performing-mobile-experiences-annoy-consumers-30528/
- 10. 70% of mobile searches lead to an action within an hour. 5 Source: hhttp://www.socialmediatoday.com/index.php?q=brianna5mith/1373106/50-mobile-marketing-facts-will-blow-you-away&ref=popular_posts
- 11. 41% of emails are opened on mobile devices. 6 Source: hhttp://econsultancy.com/us/blog/62268-41-of-email-is-now-opened-on-mobile-devices