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6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015
The content marketing strategy workshop highlights six steps to effectively build a large audience, emphasizing the importance of finding a 'sweet spot' that aligns knowledge, passion, and customer pain points. It advocates for a focused approach with one content type and one platform to ensure consistent delivery over time. The workshop encourages marketers to track conversions and adjust strategies to enhance audience engagement.
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6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015
- 1. Content Marketing StrategyWorkshop: 6 Steps to Building a Massive Audience with Content @JoePulizzi Founder, Content Marketing Institute
- 2. @JoePulizzi | Hi, I’mJoe Pulizzi @JoePulizzi
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- 4. 2 of 3Marketers Not Effective
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- 10. First, build anaudience. Then, monetize it.
- 13. Knowledge or SkillPassion Sweet Spot
- 14. Knowledge or Skill Customer PainPoint Alternative Sweet Spot
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- 27. Food Scientist Education Impossible FoodCreations Content Tilt
- 28. Everyone stops atthe sweet spot… Hardly anyone “tilts” the content.
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- 32. More Ways to“Tilt” • Amazon press release method • Switch the terminology ala “inbound marketing” or “content marketing”
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- 36. @JoePulizzi | Create YourMission Statement: - Defined Audience - Deliver - Outcome
- 38. One Content Type OneMain Platform Consistent Delivery Long Period of Time The Base
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- 45. One Content Type +One Platform + Time
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- 68. Who Converts theBest?
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- 88. Create the plan… butfocus everything on building an audience.
- 91. Content Inc. –The Podcast http://cmi.media/CI-podcast
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