Uploaded byKatya Andresen
6 Trends
The document discusses 6 trends that are changing the relationship between donors and fundraisers: 1) Impact - Donors want to know how their donations made a difference. 2) Involvement - Donors trust experiences and recommendations from friends over institutions. 3) Impulse - Donors can give anywhere and anytime through new technologies. 4) Community - Donors are organizing their own causes on social media. 5) Competition - There are over 1.8 million nonprofits vying for donations. 6) Transparency - Donors expect openness about how donations are used. The document provides tips for fundraisers to address these trends in donation appeals and focus on the donor experience.
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6 Trends
- 1. Katya Andresen 6Trends Changing the Donor-Fundraiser Relationship Forever
- 2. Today’s Agenda Whywe give Future of giving 4 Tips for appeals this year
- 3. Why do wegive? When was the last time you saw, heard or read something from a good cause (not your own!) that prompted you to donate or act?
- 4. We gave, yeswe did
- 5. Why do weNOT give? When was the last time you ignored an appeal? Credit: Mel Toledo, Flickr
- 6. We know whereyou live! Vistaprint.com
- 7. Happily ever after…except for the nonprofit
- 8. What did wejust learn?
- 9. This is thelesson for us To be a good fundraiser, see through the eyes of your donors. Credit: Suzee Que, Flickr
- 10. What donors wantPersonal, emotional connection Thanks (involvement) Feeling of making a difference (impact) Confidence money well spent
- 11. You are notthe target audience!
- 12. Things are changingWho is giving How they are giving What they expect
- 13. Trend alert: 6big trends Impact Involvement Impulse Community Competition Transparency Credit: Anessa Stine, Flickr
- 14. Trend 1: ImpactDonors want to know where the money went and what difference they made.
- 15. A generational andtechnological shift Kevin Bondelli, Flickr
- 16. It’s about yourimpact, not your need Credit: www.forimpact.org
- 17. What for… throughthe donor’s eyes
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- 20. Impact: Scale isparamount
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- 22. This holiday Showwhere $ are going Show the difference Keep on a personal scale
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- 24. Trend 2: InvolvementPeople don’t trust institutions. They trust their own experience. They trust their friends.
- 25. We’re not incharge any more.
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- 28. The (more) involveddonor
- 29. This holiday Getthird party endorsement Change up the messenger Deepen donor relationships
- 30. NO YES peoplewho give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."
- 31. Trend 3: ImpulseDonors can give anywhere. Be where they want to give, when they want to give.
- 32. Many, many waysto give
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- 34. The blurring oflines
- 35. This holiday Don’tbe a control freak Go to where donors are Think portable Be on embedded alert
- 36. Trend 4: CommunityDonors are starting to self organize. They are socializing. They are starting their own causes.
- 37. This holiday Seekout your evangelists Connect them with each other Volunteer thank-yous
- 38. Trend 5: CompetitionThere are 1.8 million nonprofits and over 100 more each day. You Are Good at It Important to Audience No One Else Is Doing
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- 41. This holiday Showhow you are different Focus on the donor Win on gratitude
- 42. Trend 6: TransparencyBe open. It’s the only way forward.
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- 45. Focus on thedonor: bad? No. It’s a relationship, not an ATM transaction. We are stewards of their money. We owe them info on where it went. We can’t do it without them.
- 46. Bonus tips: Howto talk about hard times Acknowledge they are hard Show you you’re tightening your belt Prove you stretch every dollar Convince you can deliver IMPACT, not just stay open
- 47. Shameless plug Theonline medium is an ideal world to meet these needs
- 48. Giving Snapshot 2008Source: Giving USA 2009 Total giving estimated at $307.65 billion Decrease of 2% from 2007 (first decline since 1987)
- 49. What’s happening in2009? A third of nonprofits are down A third are up (stimulus dollars) Individual giving and Foundation giving to drop 9-13% (Foundation Center, GuideStar)
- 50. What’s the goodnews? Online giving accounted for over 5% of total giving in 2008, a 44% increase over 2007
- 51. Give online outreacha chance It’s growing Youngish: 39 year old donors Generous: Who give $130 Good for small orgs: Levels digital playing field for small nonprofits Recurring giving: 20% gifts Prevalent: 65% of donors research online
- 52. The biggest donationdays online December 30 December 31
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Editor's Notes
- #8 We donated a sizeable amount to a local charity lieu of wedding favors. Still haven’t gotten a thank-you note. We did receive a four-page letter about the importance of their work. Too bad I didn’t get any of the credit… (See happy wedding couple attached)
- #21 Half of $5 to Rokia. Half of that went to millions starving in Africa. Third scenario – status NEXT to her. Thought her face next to stats would boost results up to Rokia level. But it did not. More like fact-based results. (see next slide) – dampened warm glow, de-motivated people.