6 Ways to Expand the Reach of Your In-Person Event

6 Ways to Expand the Reach of Your In-Person Event

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  6 Ways toExpand the Reach Of Your In-Person Event
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  • In-person eventsare a fantastic way to promote thought leadership, create brand awareness, and establish authority in an industry. • Content Marketing Institute recently reported that 74% of businesses are highly confident in the effectiveness of inperson events as a viable content marketing tactic.
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  • But, arebusinesses getting the most out of their event budget? Is the event reaching the maximum number of people? Without content marketing, the answer is no.
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  • Let’s takea look at six tips for extending your event’s budget and reach with content marketing.
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  1. Create aVideo of the Event • Creating a video of the event is a fantastic way to showcase the benefits of attending for those who were too shy to show up this year. • Highlighting the benefits of attending your in-person event is a creative way to share memories from the affair while pointing out the value of attending.
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  2. Create a Slideshare Presentation •Summarize the main topics and activities of your event in a slideshare presentation. • This can include topics from guest speakers, takeaways from the event, and event activities.
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  3. Write Blogsabout the Event • Discussing your in-person event on your business blog is a fabulous way to share your favorite moments of the event with your business’ audience. • Make sure to include important takeaways and valuable lessons learned to entice your readers to attend next year.
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  4. Create anInfographic • Infographics are a fabulous way to visually display information and communicate ideas. • Many people retain information better when provided in a visual format, and creating an infographic is a great way to showcase interesting statistics about your event.
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  5. Host aLive Q&A about the Event • A fun way to follow up after an in-person event is to interview one of the guest speakers or the event’s host. • Interviewing the event’s attendees can provide your audience with a unique perspective on the benefits of attending your company’s in-person event.
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  6. Feature aLive Tweet Session from the Event’s Location • A live Tweet Session is a great way to add an interactive element to your inperson event. • Hosting a live Tweet session provides your Twitter followers with a live feed from the event and realtime engagement.
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  • By followingthese six tips, businesses will be able to better utilize their in-person event budget with savvy content marketing skills and a little technical finesse. • Has your business hosted an in-person event? Did you use content marketing to get the word out?
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