POST WAR ERA DECADE STUDY
              T. Ellam, 2011
 Clothing
    Male
    Female
 Fashion     styles and trends
    Mod style
    Hippy style
    Biba Style
 Make  up
 Accessories and jewellery
 Hair styles
 Fashion icons
 60s fashion is very
  characteristic and
  definable
 There were a variety of
  sub-cultural trends
  including
    Hippies
    Mod‟s (abbrev. Modern
     chic)
    Biba
 60sfashion centre
 based around London,
 rather than Paris
 There was a diversity in
 fashions for women in the 60s
      including
    The flowing, peace loving hippy
     look of tie dye, paisley and
     florals
    The casual teen look of denim
     jeans
    The chic urban look of the Mods
    The androgynous look / unisex
     look
    The sexy „go-go‟ look (right.
     Nancy Sinatra)
 Keyfashion developments and
 pieces in the 60s
  Women‟s pants
  Mini skirts
  Micro skirts
  The bikini
  Jeans
  Off the rack designer clothes
 NB some of these are British, some
   American trends
 UNISEX   LOOK      Denim /
                      unisex




     TheLondon
     Mod Look
   Mary
    Quant‟s
    boutique
    revolutionised
    fashion 
    Mod




 Pucci
     designs
     / set
     trends           Ossie Clark designer
                      / off the rack
 Patterns   and prints
    Colourful
    Polka dots
    Check (men and women)
    Geometric patterns
    Florals
    paisley
 “TheBikini Girl” – bikini‟s new daring fashion
 popularised in mid to late 60s
 Key   fashion icons:
    Jackie Kennedy
    Twiggy
    Brigitte Bardot
    Julie Christie
    Mary Quant
    Jean Shrimpton
    Nancy Sinatra
    Edie Sedgewick
 Tended   to be BIG
 Characteristic styles which defined the 60s –
  ie easily identified as 60s „do‟s!
 Common styles include
     Beehive
     Bouffant
     The flip
     The French twist
     Hippy hair
     Mod cut – the „bob‟
 The   Beehive




Brigitte Bardot   Dusty Springfield
 The   Bouffant /Bubble look
 The   Flip




Sophia Loren
 The   French Twist




         Audrey Hepburn   Sophia Loren
 The   Hippy Style




          Janis Joplin
 The   Pixie Cut
 TheMod Cut – ie
 the Bob
    Cut short, blunt
     and stick straight
     with thick fringe
    Male version =
     Mop Top




                          Above: Mary Quant


                          Near Left:
                          Peggy Moffitt
Pattie Boyd
              Brigitte Bardot
 The fifties look was “short back and sides” –
  the sixties saw male hair rebelling from
  convention.
 Some of the most common „looks‟ for 60s
  men were:
     The mop top – styled on the Beatles look
     The Afro
     The long haired hippy look
 The   mop top
    Beatles / British inspired
    Hair covers ears and
     down back of neck

    Below: Beatles
    Right: The Troggs „Wild
     Thing‟
 The   Afro
    Curly hair growing
     1-3 inches out
     from scalp




    Jimi Hendrix
     (centre)
 The   hippy look
    Long hair, tending
     to be ragged or
     unkempt
    Generally a Unisex
     look
   Other styles
     Long rock hair
     Short Mod style
                 (below centre)
     Below left: Rolling Stones
     Below right Jim Morrison „The Doors‟
 Hippy   look
    Developed in mid to late 60s
     and continued into 70s
    Was relaxed, easy and
     inexpensive (you could buy at
     2nd hand stores)
    Anti establishment /
     rebellious
    Hippy fashion impacted
     society, music, culture,
     politics
    Featured baggy clothes,
     florals, paisley, beads
 Mod   look
    Based on the London style
    Example set by Mary Quant‟s
     boutiques
    London modern chic including
     mini skirts, shift dresses, go-
     go boots, space age styles and
     in general, dramatic looks
    Make up tended to be
     dramatic accentuating the
     eyes
 Male   Mod Look
    Popularised by the Beatles / London look
 Biba   Look aka Dudu Look
  London based
  Inspired by 1920s style with
 Gothic tones, gypsy style and
 romantic look
  Dramatic eye makeup and lipsticks
  Bandanas
  Large floppy hats
 Make   up depended largely on the fashion
  style, eg hippy, Mod, rock
 The hippy style was naturalistic and used
  little to no makeup
 The Mod style used a lot of make up and
  focused on a dramatic look centred on the
  eyes.
 Popular fragrances: Chanel and Avon
 Mod Makeup
 Above left: Twiggy
 Below left: Peggy Moffitt
 Features
    Pale lips – either foundation
     covered or white lipstick
    Dramatic eyes – thick
     mascara, false eyelashes,
     dark eyeliner around the
     whole eye, eyeshadow over
     whole lid
   Jewellery
       Large plastic bracelets
       Huge round plastic earrings
       Lucite rings
       Clip on earrings
       Hippy look also featured
        beads

   Boots - Go Go boots, knee
    high boots
   No stockings /bare legs or
    Pantihose in late 60s
   Gloves and hats
   Coloured tights and hot
    pants(Mod)
 ACTIVITY
 Identify   accessories and hair styles of these
 women:
 http://www.youtube.com/watch?v=xrjut5bIk
  Hg
 Watch the video and take notes of the
  various 60s fashions you see ranging from:
    Hair styles
    Fashion styles and prints
    Accessories
    Shoes
    Other
   Watch an episode of a 1960s TV show (primary
    source) and analyse the content for 60s fashion
    paying attention to:
       Women‟s clothing materials, styles, fashions, prints
       Men‟s clothing, styles, fashions
       Jewellery and accessories
       Make up
       Hair styles
   You can also take note of 60s technologies (transport,
    home app‟s, communications, entertainment,
    housing) and
   Music, entertainment and sport in the 60s.
   NB most 60s TV shows are American and you need to be critical in
    whether these trends also applied to Australia or not.


   Examples: Bewitched, I Dream of Jeannie, Get Smart,
    Partridge Family

60’s fashion

  • 1.
    POST WAR ERADECADE STUDY T. Ellam, 2011
  • 2.
     Clothing  Male  Female  Fashion styles and trends  Mod style  Hippy style  Biba Style  Make up  Accessories and jewellery  Hair styles  Fashion icons
  • 3.
     60s fashionis very characteristic and definable  There were a variety of sub-cultural trends including  Hippies  Mod‟s (abbrev. Modern chic)  Biba  60sfashion centre based around London, rather than Paris
  • 4.
     There wasa diversity in fashions for women in the 60s including  The flowing, peace loving hippy look of tie dye, paisley and florals  The casual teen look of denim jeans  The chic urban look of the Mods  The androgynous look / unisex look  The sexy „go-go‟ look (right. Nancy Sinatra)
  • 5.
     Keyfashion developmentsand pieces in the 60s  Women‟s pants  Mini skirts  Micro skirts  The bikini  Jeans  Off the rack designer clothes NB some of these are British, some American trends
  • 6.
     UNISEX LOOK  Denim / unisex  TheLondon Mod Look
  • 7.
    Mary Quant‟s boutique revolutionised fashion  Mod  Pucci designs / set trends  Ossie Clark designer / off the rack
  • 8.
     Patterns and prints  Colourful  Polka dots  Check (men and women)  Geometric patterns  Florals  paisley
  • 10.
     “TheBikini Girl”– bikini‟s new daring fashion popularised in mid to late 60s
  • 11.
     Key fashion icons:  Jackie Kennedy  Twiggy  Brigitte Bardot  Julie Christie  Mary Quant  Jean Shrimpton  Nancy Sinatra  Edie Sedgewick
  • 16.
     Tended to be BIG  Characteristic styles which defined the 60s – ie easily identified as 60s „do‟s!  Common styles include  Beehive  Bouffant  The flip  The French twist  Hippy hair  Mod cut – the „bob‟
  • 17.
     The Beehive Brigitte Bardot Dusty Springfield
  • 18.
     The Bouffant /Bubble look
  • 19.
     The Flip Sophia Loren
  • 20.
     The French Twist Audrey Hepburn Sophia Loren
  • 21.
     The Hippy Style Janis Joplin
  • 22.
     The Pixie Cut
  • 23.
     TheMod Cut– ie the Bob  Cut short, blunt and stick straight with thick fringe  Male version = Mop Top Above: Mary Quant Near Left: Peggy Moffitt
  • 24.
    Pattie Boyd Brigitte Bardot
  • 25.
     The fiftieslook was “short back and sides” – the sixties saw male hair rebelling from convention.  Some of the most common „looks‟ for 60s men were:  The mop top – styled on the Beatles look  The Afro  The long haired hippy look
  • 26.
     The mop top  Beatles / British inspired  Hair covers ears and down back of neck  Below: Beatles  Right: The Troggs „Wild Thing‟
  • 27.
     The Afro  Curly hair growing 1-3 inches out from scalp  Jimi Hendrix (centre)
  • 28.
     The hippy look  Long hair, tending to be ragged or unkempt  Generally a Unisex look
  • 30.
    Other styles  Long rock hair  Short Mod style (below centre)  Below left: Rolling Stones  Below right Jim Morrison „The Doors‟
  • 31.
     Hippy look  Developed in mid to late 60s and continued into 70s  Was relaxed, easy and inexpensive (you could buy at 2nd hand stores)  Anti establishment / rebellious  Hippy fashion impacted society, music, culture, politics  Featured baggy clothes, florals, paisley, beads
  • 33.
     Mod look  Based on the London style  Example set by Mary Quant‟s boutiques  London modern chic including mini skirts, shift dresses, go- go boots, space age styles and in general, dramatic looks  Make up tended to be dramatic accentuating the eyes
  • 34.
     Male Mod Look  Popularised by the Beatles / London look
  • 38.
     Biba Look aka Dudu Look  London based  Inspired by 1920s style with Gothic tones, gypsy style and romantic look  Dramatic eye makeup and lipsticks  Bandanas  Large floppy hats
  • 40.
     Make up depended largely on the fashion style, eg hippy, Mod, rock  The hippy style was naturalistic and used little to no makeup  The Mod style used a lot of make up and focused on a dramatic look centred on the eyes.  Popular fragrances: Chanel and Avon
  • 41.
     Mod Makeup Above left: Twiggy  Below left: Peggy Moffitt  Features  Pale lips – either foundation covered or white lipstick  Dramatic eyes – thick mascara, false eyelashes, dark eyeliner around the whole eye, eyeshadow over whole lid
  • 42.
    Jewellery  Large plastic bracelets  Huge round plastic earrings  Lucite rings  Clip on earrings  Hippy look also featured beads  Boots - Go Go boots, knee high boots  No stockings /bare legs or Pantihose in late 60s  Gloves and hats  Coloured tights and hot pants(Mod)
  • 50.
     ACTIVITY  Identify accessories and hair styles of these women:
  • 53.
     http://www.youtube.com/watch?v=xrjut5bIk Hg  Watch the video and take notes of the various 60s fashions you see ranging from:  Hair styles  Fashion styles and prints  Accessories  Shoes  Other
  • 54.
    Watch an episode of a 1960s TV show (primary source) and analyse the content for 60s fashion paying attention to:  Women‟s clothing materials, styles, fashions, prints  Men‟s clothing, styles, fashions  Jewellery and accessories  Make up  Hair styles  You can also take note of 60s technologies (transport, home app‟s, communications, entertainment, housing) and  Music, entertainment and sport in the 60s.  NB most 60s TV shows are American and you need to be critical in whether these trends also applied to Australia or not.  Examples: Bewitched, I Dream of Jeannie, Get Smart, Partridge Family