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- 5. Try to remember!! •Tell about a time you convinced someone to do something or buy something or believe something? • What was it? • How did you convince them? • Do you think you are good at convincing people?
- 6. TELL ME MORE! Lookand observe the given pictures. Try to identify what are these pictures.
- 7. What do allthese pictures have in common?
- 8. Persuasive Techniques PROPAGANDA: techniques usedto influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)
- 10. What is persuasion? Generallyan Generally an appeal to emotion, appeal to emotion, not intellect. not intellect. An attempt to An attempt to change your change your behavior behavior It attempts to It attempts to “guide “guide your your choice” choice”
- 11. Who uses propaganda? •Military • Media • Advertisers • Politicians • You and I!!!
- 12. Propaganda techniques •Bandwagon •Testimonial •Plain folks •Namecalling •Card stacking •Emotional words
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- 14. Bandwagon Technique •Everyone is doingit! You should too!!!
- 15. It is aboutpersuading the target audience to take an action. “join the crowd” or ”trending now” Bandwagon Technique
- 16. EXAMPLE Millions are using it.Don't be left behind. Wear Nike now.”
- 18. Direction: Create a commercial thatdemonstrates or uses the bandwagon technique.
- 19. Testimonial • Testimonials are quotationsor endorsements which connect a famous or respectable person with a product or item.
- 20. Direction: Identify (5) exampleof commercial under testimonial propaganda technique
- 21. Plain Folks • Makesthe leaders look like Plain folks (mom and pop style). - a convincing method to show they are just common people.
- 23. Direction: Answer thefollowing questions. 1. What propaganda strategies were used in the advertisement? 2. Would you buy the said products? 3. What words or part of speech were/was utilized in the advertisement? 4. How did these words make the ads more effective?
- 24. Name Calling orstereotyping Smears or damages an Smears or damages an opponent opponent Often used by politicians Often used by politicians In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger." The use of names that evoke fear or hatred in the viewer. It links a person, or idea, to a negative symbol. “bad names” Example: Racist
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- 31. Transfer -Feelings (good orbad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.
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- 33. Snob Appeal •aims toflatter •Makes insinuation that this product is better than others. •“avant garde” ahead of the times. The ultimate driving machine Lexus sports car
- 34. Rules of theGame: 1.) You must Pass the paper to the person next to you while singing a song. 2.) When the song ends, you must stop passing the paper!! 3.)The person who received the paper will answer my question.
- 35. What type ofpropaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C. Testimonial
- 36. What type ofpropaganda technique is used in the following ad? Bandwagon A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
- 37. C. Testimonial What techniqueis being use in this ad for Macdo.
- 38. PRACTICE: What type ofpropaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer B. Loaded word
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- 40. What type ofpropaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer D. Name Calling
- 41. What type ofpropaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer A. Bandwagon
- 42. What type ofpropaganda technique is used in the following ad? C. Testimonial A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
- 43. What type ofpropaganda technique is used in the following ad? Loaded Word A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
- 44. What type ofpropaganda technique is used in the following ad? Loaded Word A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
- 45. What type ofpropaganda is this? • Misuse of Statistics 95% of 95% of homework homework assigned is assigned is busy work busy work and is not and is not beneficial beneficial to the to the student! student! A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
- 46. What type ofpropaganda technique is used in the following ad? • Snob Appeal A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
- 47. What type ofpropaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer Testimonial
- 48. What type ofpropaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer D. Name -Calling
- 49. What type ofpropaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer F. Snob appeal
- 50. What type ofpropaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer B. Loaded Words
- 51. Get in Groups A)Jenna, Brehanna, Julien, Josie, Baileigh B) Tanner, Jessica, Sarah, Travis C) Anthony, Paige, Abby, Taylor, Brad D) Dalton, Brinley, Talia, Destini E) Kasey, Lauren, Peyton, Jacob
- 52. In your groups: Haveyour leader come and choose: -3-4 magazines & -8 post-it notes. - Identify 7 out of the 8 propaganda techniques. Label them on your post-it and stick them on the advertisement. You will share them!
- 53. Choose a typeof persuasive device. Come up with an advertisement. You must use color! You may use ONLY the following: 1.) Misuse of statistics 2.) Name calling or stereotyping 3.) Plain Folks 4.) Snob Appeal 5.) Transfer 6.) Loaded Words On the back, explain which type of propaganda it is and why. Individual assignment: Due Monday