The	
  7-­‐Day	
  Job	
  Search	
  
How	
  to	
  find	
  a	
  job	
  in	
  7	
  days	
  
Day	
  1	
  –	
  BRAND	
  YOURSELF	
  
“Your	
  brand	
  is	
  what	
  people	
  say	
  about	
  
you	
  when	
  you	
  leave	
  the	
  room.”	
  
	
  	
  	
  ~Jeff	
  Bezos	
  
	
  	
  	
  	
  Founder,	
  Amazon	
  
MichaelPeggs.com	
  
How	
  you	
  market	
  and	
  sell	
  yourself	
  to	
  others.	
  
Personal	
  Brand:	
  
MichaelPeggs.com	
  
Explore	
  your	
  Personal	
  Brand	
  
Write	
  your	
  Personal	
  Brand	
  
Manage	
  your	
  Personal	
  Brand	
  
LET’S…	
  
MichaelPeggs.com	
  
Explore	
  your	
  Personal	
  Brand:	
  
1.	
   What	
  makes	
  me	
  great?	
  
Figure	
  out	
  what	
  you	
  do	
  beQer	
  than	
  anyone	
  else.	
  
Start	
  by	
  thinking	
  about	
  what	
  your	
  friends	
  and	
  family	
  
always	
  ask	
  you	
  for	
  help	
  with.	
  SomeRmes,	
  we	
  forget	
  
that	
  what	
  comes	
  easy	
  to	
  us	
  may	
  prove	
  difficult	
  to	
  
others.	
  That’s	
  where	
  your	
  value	
  lies!*	
  
	
  
*Adapted	
  from	
  Forbes,	
  “3	
  CriRcal	
  QuesRons	
  To	
  Ask	
  Yourself	
  Before	
  Building	
  
Your	
  Personal	
  Brand”	
  	
  
MichaelPeggs.com	
  
Explore	
  your	
  Personal	
  Brand:	
  
2.	
   What	
  makes	
  me	
  unique?	
  
Find	
  a	
  way	
  to	
  standout	
  from	
  the	
  crowd.	
  Is	
  it	
  your	
  
personality,	
  special	
  set	
  of	
  experiences	
  or	
  the	
  skill	
  you	
  
bring	
  to	
  your	
  profession?	
  IdenRfy	
  all	
  the	
  things	
  that	
  
make	
  you	
  dramaRcally	
  different	
  from	
  the	
  
compeRRon.*	
  
	
  
*Adapted	
  from	
  Forbes,	
  “3	
  CriRcal	
  QuesRons	
  To	
  Ask	
  Yourself	
  Before	
  Building	
  
Your	
  Personal	
  Brand”	
  	
  
MichaelPeggs.com	
  
Explore	
  your	
  Personal	
  Brand:	
  
3.	
   What	
  makes	
  me	
  compelling?	
  
First,	
  figure	
  out	
  your	
  target.	
  Who	
  needs	
  what	
  you’re	
  
offering?	
  Then,	
  ask	
  yourself	
  ‘What	
  would	
  make	
  them	
  
choose	
  me?’	
  Sell	
  any	
  decision	
  maker	
  or	
  influencer	
  on	
  
the	
  results	
  you	
  can	
  deliver!*	
  
	
  
*Adapted	
  from	
  Forbes,	
  “3	
  CriRcal	
  QuesRons	
  To	
  Ask	
  Yourself	
  Before	
  Building	
  
Your	
  Personal	
  Brand”	
  	
  
MichaelPeggs.com	
  
Write	
  your	
  Personal	
  Brand:	
  
1.	
   Start	
  with	
  a	
  core	
  statement,	
  this	
  is	
  your	
  
overarching	
  statement	
  relaRng	
  to	
  your	
  
brand	
  
I	
  drive	
  results	
  OR	
  I	
  help	
  others	
  succeed	
  
MichaelPeggs.com	
  
Write	
  your	
  Personal	
  Brand:	
  
2.	
   Add	
  one	
  or	
  two	
  of	
  your	
  personal	
  strengths:	
  
I	
  use	
  my	
  strength	
  1	
  &	
  strength	
  2	
  to	
  achieve	
  
my	
  [core	
  statement]	
  
I	
  use	
  my	
  insight	
  and	
  determinaRon	
  to	
  drive	
  results	
  
	
  
I	
  drive	
  results	
  through	
  innovaRon	
  and	
  execuRon	
  
MichaelPeggs.com	
  
Write	
  your	
  Personal	
  Brand:	
  
3.	
   Add	
  some	
  color!	
  Use	
  some	
  of	
  the	
  words	
  
that	
  others	
  have	
  used	
  to	
  describe	
  you	
  to	
  
strengthen	
  your	
  brand	
  statement	
  
I	
  use	
  my	
  insight	
  and	
  determinaRon	
  to	
  efficiently	
  
drive	
  measurable	
  results	
  
	
  
I	
  drive	
  impacful	
  results	
  through	
  collaboraRve	
  
innovaRon	
  Rmely	
  execuRon	
  
MichaelPeggs.com	
  
Write	
  your	
  Personal	
  Brand:	
  
4.	
   Experiment	
  and	
  refine!	
  
•  Test	
  word	
  subsRtuRons	
  and	
  different	
  combinaRons	
  
•  Get	
  input	
  from	
  others	
  on	
  your	
  core	
  statement	
  
•  Try	
  variaRons	
  using	
  different	
  adjecRves	
  
•  Delete	
  anything	
  that	
  is	
  redundant	
  and	
  not	
  crucial	
  
MichaelPeggs.com	
  
Manage	
  your	
  Personal	
  Brand:	
  
PercepRon	
  
•  What	
  is	
  one	
  strength	
  that	
  people	
  say	
  you	
  have?	
  
•  What	
  is	
  one	
  strength	
  you	
  want	
  others	
  to	
  recognize?	
  
•  What	
  can	
  you	
  do/stop	
  doing	
  to	
  manage	
  percepRons?	
  
Visibility	
  
•  How	
  can	
  you	
  generate	
  ways	
  to	
  increase	
  your	
  
visibility?	
  	
  
MichaelPeggs.com	
  
Manage	
  your	
  Personal	
  Brand:	
  
Uniqueness	
  
•  How	
  are	
  you	
  different	
  from	
  the	
  person	
  simng	
  next	
  to	
  
you?	
  	
  
•  What	
  is	
  it	
  about	
  you	
  that	
  few	
  people	
  can	
  duplicate?	
  
•  How	
  is	
  this	
  relevant	
  to	
  your	
  audience?	
  
MichaelPeggs.com	
  
Manage	
  your	
  Personal	
  Brand:	
  
Packaging	
  
•  What	
  does	
  your	
  desk	
  area	
  say	
  about	
  you?	
  	
  
•  Are	
  you	
  dressing	
  for	
  who	
  you	
  want	
  to	
  be?	
  	
  
•  How	
  well	
  do	
  you	
  communicate/present	
  your	
  ideas?	
  
RelaRonships	
  
•  Who	
  are	
  your	
  main	
  stakeholders?	
  	
  
•  What	
  are	
  their	
  preferred	
  working	
  styles?	
  	
  
•  How	
  can	
  you	
  expand	
  your	
  network?	
  	
  
Get	
  the	
  full	
  7-­‐Day	
  Job	
  Search	
  Course	
  @	
  
MichaelPeggs.com/7DayJobSearch	
  

The 7 Day Job Search, Day 1 - Brand Yourself

  • 1.
    The  7-­‐Day  Job  Search   How  to  find  a  job  in  7  days   Day  1  –  BRAND  YOURSELF  
  • 2.
    “Your  brand  is  what  people  say  about   you  when  you  leave  the  room.”        ~Jeff  Bezos          Founder,  Amazon  
  • 3.
    MichaelPeggs.com   How  you  market  and  sell  yourself  to  others.   Personal  Brand:  
  • 4.
    MichaelPeggs.com   Explore  your  Personal  Brand   Write  your  Personal  Brand   Manage  your  Personal  Brand   LET’S…  
  • 5.
    MichaelPeggs.com   Explore  your  Personal  Brand:   1.   What  makes  me  great?   Figure  out  what  you  do  beQer  than  anyone  else.   Start  by  thinking  about  what  your  friends  and  family   always  ask  you  for  help  with.  SomeRmes,  we  forget   that  what  comes  easy  to  us  may  prove  difficult  to   others.  That’s  where  your  value  lies!*     *Adapted  from  Forbes,  “3  CriRcal  QuesRons  To  Ask  Yourself  Before  Building   Your  Personal  Brand”    
  • 6.
    MichaelPeggs.com   Explore  your  Personal  Brand:   2.   What  makes  me  unique?   Find  a  way  to  standout  from  the  crowd.  Is  it  your   personality,  special  set  of  experiences  or  the  skill  you   bring  to  your  profession?  IdenRfy  all  the  things  that   make  you  dramaRcally  different  from  the   compeRRon.*     *Adapted  from  Forbes,  “3  CriRcal  QuesRons  To  Ask  Yourself  Before  Building   Your  Personal  Brand”    
  • 7.
    MichaelPeggs.com   Explore  your  Personal  Brand:   3.   What  makes  me  compelling?   First,  figure  out  your  target.  Who  needs  what  you’re   offering?  Then,  ask  yourself  ‘What  would  make  them   choose  me?’  Sell  any  decision  maker  or  influencer  on   the  results  you  can  deliver!*     *Adapted  from  Forbes,  “3  CriRcal  QuesRons  To  Ask  Yourself  Before  Building   Your  Personal  Brand”    
  • 8.
    MichaelPeggs.com   Write  your  Personal  Brand:   1.   Start  with  a  core  statement,  this  is  your   overarching  statement  relaRng  to  your   brand   I  drive  results  OR  I  help  others  succeed  
  • 9.
    MichaelPeggs.com   Write  your  Personal  Brand:   2.   Add  one  or  two  of  your  personal  strengths:   I  use  my  strength  1  &  strength  2  to  achieve   my  [core  statement]   I  use  my  insight  and  determinaRon  to  drive  results     I  drive  results  through  innovaRon  and  execuRon  
  • 10.
    MichaelPeggs.com   Write  your  Personal  Brand:   3.   Add  some  color!  Use  some  of  the  words   that  others  have  used  to  describe  you  to   strengthen  your  brand  statement   I  use  my  insight  and  determinaRon  to  efficiently   drive  measurable  results     I  drive  impacful  results  through  collaboraRve   innovaRon  Rmely  execuRon  
  • 11.
    MichaelPeggs.com   Write  your  Personal  Brand:   4.   Experiment  and  refine!   •  Test  word  subsRtuRons  and  different  combinaRons   •  Get  input  from  others  on  your  core  statement   •  Try  variaRons  using  different  adjecRves   •  Delete  anything  that  is  redundant  and  not  crucial  
  • 12.
    MichaelPeggs.com   Manage  your  Personal  Brand:   PercepRon   •  What  is  one  strength  that  people  say  you  have?   •  What  is  one  strength  you  want  others  to  recognize?   •  What  can  you  do/stop  doing  to  manage  percepRons?   Visibility   •  How  can  you  generate  ways  to  increase  your   visibility?    
  • 13.
    MichaelPeggs.com   Manage  your  Personal  Brand:   Uniqueness   •  How  are  you  different  from  the  person  simng  next  to   you?     •  What  is  it  about  you  that  few  people  can  duplicate?   •  How  is  this  relevant  to  your  audience?  
  • 14.
    MichaelPeggs.com   Manage  your  Personal  Brand:   Packaging   •  What  does  your  desk  area  say  about  you?     •  Are  you  dressing  for  who  you  want  to  be?     •  How  well  do  you  communicate/present  your  ideas?   RelaRonships   •  Who  are  your  main  stakeholders?     •  What  are  their  preferred  working  styles?     •  How  can  you  expand  your  network?    
  • 15.
    Get  the  full  7-­‐Day  Job  Search  Course  @   MichaelPeggs.com/7DayJobSearch