7. evaluation

7. evaluation

• 1.
  FMP Evaluation Amy Foster
• 2.
  Production Process Evaluation
• 3.
  Research The research isan important part of making the product as it allows the creator to research all about different products and different things. In my research I used the internet to look at different products and the one product but changed loads of different times for example when I used research to make my top I found different images, fonts , colours and more so I could get lots of different looks and examples to choose what colours and prints I would like on my own t-shirt. From doing the audience research I found out what my audience would like within my different products so there actual opinions however my audience that I asked weren’t familiar with my products and themes I was trying to achieve so a lot of the data that I received , I didn’t use as it was not helpful. Some of the strengths of using research to help make your final product is that looking at already existing products means that you get to collect inspiration for your own product as on the internet are things that are real and actually sold to make money which means that they will appeal to some of the public so you get to actually look at what other people have done. Another strength of using research is audience research and this is helpful when creating your product as you get other peoples opinions to Some of the weaknesses of using research is that using survey monkey can not be useful if your audience aren’t all that interested in your products this can mean that you get unusable answers so they can only be helpful if the people that you are sending it to actually have knowledge and understand and most of all actually like the products you are making other wise it will not help you at all.
• 4.
  Planning The planning isan important part of creating your product as it helps you to layout and really decide what you want to do and how you want to do it. I used planning to help me actually plan out my products by laying out and choosing what pictures/fonts/colours I want on my t-shirt so I got to look around and choose what I want so that when it gets to production I can just use that to help me then I can just look at what pictures I used instead of leaving it til production then still deciding what to do. I also used it to storyboard out what I am going to do for my video and photos as I created I kind of storyboard to help me figure what I am going to do when and where. Another good part of planning is that you get to decide what equipment you want to use for and when and they you can start to figure out if it is possible. Some of the strengths of using planning for me is that I got to really decide what was going to happen in my fashion video so when it came to actually filming it I wasn’t thinking on the spot to try and create something without a plan it might not of worked. Another strength of using planning is that I got to decide final ideas using a layout for my t-shirt which was helpful when it came to actually making my t- shirt because I knew what images I was going to use and where to find them. Some of the weaknesses of using planning is that sometimes your products don’t always go to plan for example my fashion video didn't’t follow the storyboard as we found that some things were very hard to do so I couldn't’t stick to the original plan that I made.
• 5.
  Time Management For thisproject I found it difficult to manage my time effectively to make sure I was not handing anything in late, as I didn’t keep up to date on the initial plans and some of the research which put me behind and almost making me rush my work so that it was not as good as it can be just so that it was actually in on time. I think that my products and the planning and writing would be improved with more time to work on them as I would of got to spend more time actually working on them for example if we had more time on production I might have had a longer and more technically difficult video maybe I could do filming on different days with different people which would improve the quality of my video and make it more professional, I think maybe if I had more time I could improve my photography as I could spend more time editing them and making them better but instead I had to be quick and just put a filter on whereas I could of put them into Photoshop and touch them up to improve them even more. If I did get more time I would spend more time on my photography as I feel that is my weakest product compared to my t-shirt and video.
• 6.
  Technical Qualities There aresome similarities and differences between some existing products and my work where I created my own products for example in my research PowerPoint I already had some existing products as the first couple of slides, for example I used some of the photography for my existing products as I found that these were what I was trying to recreate however mine turned out to be a bit different.
• 7.
  Aesthetic Qualities Some ofthe strengths of my photography and fashion video is that I don’t include faces, hair or heads so that it is very focused on the actual clothes so that they are the main focal points. A strength of my top is that the logo is part of the actual design with the rose and the AR , I also think that the photo on the front is very unique as no one else will have that photo. A strength of my video is that it shows each outfit but doesn't’t drag on so you can still see it but its not boring. A weakness of my video is that there are lot of big backgrounds that the viewer might be distracted and I maybe should of used plain background.
• 8.
  Audience Appeal I usedsurvey monkey to help me to understand what my audience would prefer and like to see in my products so I created a survey and chose a range of questions where I would get helpful responses. From my surveys I decided to use a t-shirt template where the neck was quite high as that is what my audience voted for In my surveys I asked if my audience would prefer a pop of colour on my t- shirt as they knew it was going to be bland and dark I decided to use the pattern of checkerboard as my chosen age range are more likely to wear this design than someone in the older generation. I asked my audience what genre of music they would prefer in the background and the majority said trap so I decided to use Travis Scott because the music syncs in with the video From my surveys I found out that my audience would prefer if I only used one model throughout the whole video so that it doesn’t become a distraction throughout. From my survey I found out that my audience would prefer the time of under a minute so that they don’t become bored or distracted To find a urban location i decided to take me model outside as I think this makes you able to see what the clothes look like in daylight. From my surveys I can see that the majority of the people I asked preferred a more urban location to make my photos not so boring. I decided to call my brand amyRose as it is simple and quite reliable as my audience preferred something that is actually relatable
• 9.
  Peer Feedback
• 10.
  Feedback 1 • Whatdid you like about the product? – I liked the transitions between each outfit in the video as they looked more professional. – Also I liked the music as it made the video more appealing. – I liked the different outfits used by Amy on Portfoliobox and I also liked the locations which Joe chose for the photos to be taken. • What improvements could have been made to the product? • The raw photographs could’ve been edited a bit to draw more focus to the clothes which are supposed to be the main part of the photoshoot.
• 11.
  Feedback 2 • Whatdid you like about the product? – On the video I like that you are showing off plenty of clothes to promote your brand. Also you have had some good transitions to make the video look more professional. – On the portfolio I like that you are outside so it has good lighting. – On the t-shirt design I like that you have added an image to the front of it and then you have made the image black and white. Also I like that you have added a rose because of the name of the brand. • What improvements could have been made to the product? • To improve the video you could of made the end of the video fade in and out. • To improve the portfolio you could of taken some of the images closer up.
• 12.
  Feedback 3 • Whatdid you like about the product? – I really like the transition change between each scene in the video and the camera angles are perfect to make the viewers focus on the fashion designs, I also like the outfits that have been used. • What improvements could have been made to the product? – Maybe to improve this a bit you could have blurred the background to make the audience focus more on the designs on the images
• 13.
  Peer Feedback Summary •What do you agree with from your peer feedback? From my feedback I agree that I could of blurred the background and put more editing onto the photography to make it more focused just on the clothes, I think this would improve my project overall as I spent a lot of time editing my video and my t-shirt whereas I didn’t spend as long editing my photos and I think that would appeal more to my chosen age range. • What do you disagree with from your peer feedback? – I disagree with the feedback about doing a fade in and out as i think that would take the fashion side of the video and make it into more of a viewing video with fade ins, my audience voted for that they wanted my video to be under 1 minute and adding fade outs would increase the time which means I wouldn’t have a lot of time for the actual footage, however I found this constructive critism helpful.
• 14.
  Peer Feedback Summary Frommy peer feedback I would put more time and effort into my photography as my peers agreed that more editing would make the photos and fashion videos better and more professional I also might add some more editing to the video to make it longer and more technically difficult. However I would not of increased the time of my video as in my surveys my audience voted for it to be under 1 minute and increasing the editing would make me have to decrease the amount of footage.